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Tuesday, March 15 • 3:30pm - 4:30pm
Be a Lead Generation Superstar with HTML5 Forms

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Some of the most exciting enhancements coming in HTML5 are centered around the specifications made to improve online forms on the web. These new features have been "coming" for a long time now and we're here to share how you can use these new capabilities to improve your conversion rates and increase your bottom line. We'll look at and share some aggregate data on our end in addition to updating you on the current research and best practices that can come from using these new technologies. Most people will know that this is new technology that isn't supported in all browsers. We'll cover how that's OK and what you need to do to design them around the ideas of progressive enhancement. We'll also cover how many of these features can use fallback technology to implement the same idea until all the browsers catch up. Particular attention will be paid to how mobile devices can benefit from these new features perhaps even more so than desktop browsers. The technical aspects of using the new features of HTML5 forms will be covered after it is made clear why using that feature is a good idea. New features include: - Data types that didn't exist before like number, date, search, and more. - Autofocus - Placeholder text - Datalists - Required fields - Validation / Regex - Keygen - Output - Progress

avatar for Chris Coyier

Chris Coyier

Lead HucklebuckerWufooChris is a person who works on websites. Chris is also a person who helps other people who work on websites make better websites. Websites.
avatar for Kevin Hale

Kevin Hale

Senior Product ManagerSurveyMonkey LLC

Tuesday March 15, 2011 3:30pm - 4:30pm CDT
Sheraton, Capitol A-D

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