Loading…
SCHED* SXSW 2011 has ended
Tuesday, March 15 • 5:00pm - 6:00pm
Rebranding: Tales of a New Identity

Sign up or log in to save this to your schedule and see who's attending!

Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.
http://schedule.sxsw.com/events/event_IAP8174

Speaker
avatar for Maureen Sullivan

Maureen Sullivan

Sr VP of Mktg Brand & PartnershipsAOL



Tuesday March 15, 2011 5:00pm - 6:00pm
Hilton, Salon E 500 East 4th Street

Attendees (0)