SCHED* SXSW 2011 has ended
Tuesday, March 15 • 5:00pm - 6:00pm
Rebranding: Tales of a New Identity

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Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.

avatar for Maureen Sullivan

Maureen Sullivan

Sr VP of Mktg Brand & PartnershipsAOL

Tuesday March 15, 2011 5:00pm - 6:00pm
Hilton, Salon E 500 East 4th Street

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