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SCHED* SXSW 2011 has ended
Monday, March 14 • 5:00pm - 6:00pm
Fashion Blogging: Capturing and Keeping Readers Who Buy

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There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.
http://schedule.sxsw.com/events/event_IAP8425

Speaker
avatar for Indiana Adams

Indiana Adams

FounderTexas Style CouncilBlogger | Thrift Store Lover | Chicken Wing Eater | Remarkably bad at CAPTCHAS| Perpetually Pregnant.


Monday March 14, 2011 5:00pm - 6:00pm
Hyatt, Big Bend 208 Barton Springs Rd

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