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Sunday, March 13 • 9:30am - 10:30am
Patients/Caregivers on Facebook: Establishing Boundaries Without Barriers

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Social media platforms create new challenges for healthcare practitioners and other professionals who actively participate in online communities that have emerged on Facebook, Twitter and similar applications. While it's not unusual for those with chronic health issues and long term medical problems to build close relationships with care providers "in real life" - legal, ethical and practical issues emerge when patients/clients seek to add care providers to online networks. How, for example, should a pediatric nurse respond when a cancer patient's mom wants to become a Facebook "friend"? What parameters must be established now that these public conversations could become of an official medical record? What else is preventing medical staff and healthcare organizations from adopting social media? Engage with panelists - patients and healthcare workers - who actively use social media and are articulate advocates for its benefits in the complex world of healthcare delivery. Panelists for this session have developed ways to establish appropriate boundaries without creating barriers to health education and empowerment. Attendees will develop a more sophisticated awareness of privacy and engagement within online communities. They'll learn how those in the healthcare community have dealt with significant concerns and developed effective ways to resolve ethical conflicts, and will leave the session with a framework for addressing similar concerns within their own networks.

avatar for Ed Bennett

Ed Bennett

Dir, Web StrategyUniversity of Maryland Medical SystemEd Bennett manages web operations at the University of Maryland Medical Center (UMMC). Ed has over fifteen years experience working on the Internet, and has worn many hats – programmer, designer, consultant, information architect... Read More →

Jen Dyer

Nationwide Children's Hospital
avatar for Jennifer Shine Dyer

Jennifer Shine Dyer

PhysicianThe Ohio State UniversityJennifer Shine Dyer, MD, MPH is a board-certified practicing physician in both Pediatrics and Pediatric Endocrinology at Nationwide Children’s Hospital affiliated with The Ohio State University College of Medicine in Columbus, Ohio where she recently... Read More →
avatar for Daniel Goldman

Daniel Goldman

Legal CounselMayo ClinicDan is in-house counsel at Mayo Clinic and the legal advisor for Mayo Clinic’s industry-leading social media efforts, including the Mayo Clinic Center for Social Media, and the Center’s Social Media Health Network, and is also a member of the Center’s... Read More →
avatar for Keely Kolmes

Keely Kolmes

Licensed PsychologistDr Keely Kolmes Private Psychotherapy PracticeKeely Kolmes, Psy.D., is a licensed psychologist in private practice in San Francisco, CA. She also serves as the Director of Digital Communications for APA Division 42, Psychologists in Independent Practice.
avatar for Dana Lewis

Dana Lewis

Interactive Mktg SpecialistSwedish Health ServicesDana Lewis is the Interactive Marketing Specialist at Swedish, a non-profit health system serving the greater Seattle area. She created the industry standard for health care chats on Twitter in January 2009, and has grown #hcsm (healthcare... Read More →

Sunday March 13, 2011 9:30am - 10:30am CDT
Hilton Garden Inn, Sabine

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