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Sunday, March 13 • 12:30pm - 1:30pm
Better Crowdsourcing: Lessons Learned From the3six5 Project

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365 Days. 365 Voices "the3six5" started on January 1st, 2010 and ultimately crowdsourced the story of an entire year from the perspective of a different person each day. The authors come from a variety of backgrounds and geographic locations and together revealed our collective conscious of what took place over the course of 365 days. While the individual tales shared with the public were an amazing result, we'd like to share the learnings and anecdotes that happened behind the scenes of this seemingly simple (but quite the opposite) crowdsourced project that took us from nothing, to a published book. Ranging from an unknown senior citizen in Nashville, TN, to a physicist working at CERN in Switzerland, to major personalities like Baratunde Thurston or Ann Curry, guiding this project and PEOPLE every single day as a mere "side project" to our day jobs taught us many things. Many of our fans and authors often made the point that, "the case-study of this project will be just as interesting as the project itself" and we would like to finally share the inside story of the commitment, humor, and stress that came along with bringing this crowdsourced project from January 1st, to December 31st one day at a time. This session will serve those who are seeking to develop their own crowd-fueled web content by sharing the mistakes and revelations that the3six5 experiment taught us.


Heidi Hackemer

CEOSix Items or Less

Daniel Honigman

Co-founderStealth Startup X
avatar for Daniel B Honigman

Daniel B Honigman

Co-founderthe3six5Daniel Honigman is a co-founder of the3six5, a daily, crowdsourced journal. One of the first social media strategists for a major news organization, Daniel pioneered the use of emerging channels to reach new, digital audiences. An award-winning former agency professional... Read More →

Len Kendall

avatar for John Winsor

John Winsor

CEOVictors & SpoilsJohn Winsor is a leading strategic marketing and product innovation thinker especially known for his work in collaboration, co-creation and crowdsourcing. Currently, he is the CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowdsourcing... Read More →

Sunday March 13, 2011 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom C

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