SCHED* SXSW 2011 has ended
Monday, March 14 • 12:30pm - 1:30pm
#Hashtag Takeovers and Successes in Innovative Virtual Activism

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The goal of this panel is to uncover new and exciting ways to use social media as a means for social change. This session will go beyond the basics—sending targeted action alerts and creating online petitions—and discover fresh and innovative virtual campaigning techniques for real results. When NASA public affairs specialist Stephanie Schierholz was speaking on a customer service panel at TWTRCON, PETA asked monkey-loving supporters to hijack the #TWTRCON hashtag with messages of about NASA's plan to fund cruel experiments in which dozens of squirrel monkeys would be blasted with harmful space radiation. Tweets about NASA's radiation experiments began appearing on the conference’s large projectors meant to display tweets about the event. In another example of a non-profit getting the upper-hand online, Greenpeace created a parody YouTube video, calling into question Nestlé’s methods for acquiring palm oil, which spread rapidly through online community channels and eventually caused Nestlé to meet their demands within just a few weeks of the campaign's start. Mainstream media covered the video and Nestles failure to manage dissent on their Facebook page. Using inventive tactics to leverage social media for good means creating the possibility for millions of passionate people to band together and create tangible change, wherever, whenever, whoever they are.

avatar for Andrew Blair

Andrew Blair

Social Media MgrNBC UniversalAndrew Blair, Social Media Manager, Comcast Entertainment Group. Andrew is a web developer, social media evangelist, and accomplished musician. No stranger to the power of social networking, Blair's early work with MP3.com helped his first band sign to... Read More →
avatar for Sean Bonner

Sean Bonner

Co-founderSafecastAs co-founder and global director of Safecast (an open global sensor network currently monitoring radiation levels in Japan), Sean spends a lot of time thinking about maps and data these days. He co-founded Coffee Common (an educational brand launched at TED 2011... Read More →
avatar for Chris Eaton

Chris Eaton

Social Media StrategistGreenpeace USAChris Eaton is the Social Media Strategist for Greenpeace USA where he uses online tools to win victories for the planet. He specializes in recruiting grassroots activists to take action both online and on the ground. He also works to deploy real... Read More →
avatar for Royale Ziegler

Royale Ziegler

Social Media CoordPETARoyale Ziegler is the social media coordinator at People for the Ethical Treatment of Animals (PETA). Her passion for helping her furry friends, having given up eating animals more than 12 years ago, and her enthusiasm for technology led to her position as PETA's... Read More →

Monday March 14, 2011 12:30pm - 1:30pm
Hyatt, TX Ballroom 2-4 208 Barton Springs Rd

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