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Tuesday, March 15 • 3:30pm - 4:30pm
Advanced Integrations of Social Media Analytics

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Learn how to analyze social media data to accelerate the success of any initiative and impact business. Featuring evaluations of popular social media monitoring tools, in-depth analysis of social media metrics, exercises on valuing social media activity, demonstrations of how social media data can be crossed with data sources such as site traffic data from Google Analytics/Webtrends, proprietary customer data or structured market research data, and case studies from some of the world's top brands. This workshop is for individuals who want to measure social media to develop deeper understanding their businesses and achieve marketing success.


Megan Costello

Crimson Hexagon
avatar for Susan Etlinger

Susan Etlinger

Industry AnalystAltimeter GroupSusan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and... Read More →
avatar for Margaret Francis

Margaret Francis

VP Social ProdSalesforceMargaret Francis is the Vice President of Social Products at ExactTarget (NYSE:ET), a Salesforce.com company. She is the former VP Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and... Read More →
avatar for Chris Lightner

Chris Lightner

VP, AnalyticsEdelmanChris currently serves as the measurement lead for Edelman Digital West. His focus is on establishing and defining a measurement guideline and process that helps Edelman’s clients measure social media and digital engagement as it relates directly to business... Read More →
avatar for Melyssa Plunkett-Gomez

Melyssa Plunkett-Gomez

VP, Business DevCrimson HexagonMelyssa brings nearly two decades of market and business development experience in high technology companies to her role at Crimson Hexagon. Some of the world's best known brands use the Crimson Hexagon platform to gain actionable insights into consumer... Read More →
avatar for Blake Robinson

Blake Robinson

Strategic PartnershipsRackspaceBlake is a digital analyst specializing in social media measurement. While working with Attention and MWW Group, he quantified digital initiatives for brands ranging from Avon to Samsung. He currently manages Strategic Partnerships at Rackspace.

Tuesday March 15, 2011 3:30pm - 4:30pm CDT
Sheraton, Capitol E-H

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