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SCHED* SXSW 2011 has ended
Saturday, March 12 • 11:00am - 12:00pm
We Are Browncoats: Leveraging Fan Communities for Charity

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“One Film, Five Charities and No Sleep” is another great title for this panel discussing Browncoats: Redemption, the independent film based in the world of Firefly/Serenity created by Joss Whedon (Buffy, Angel, Dollhouse, Dr. Horrible). The mission of the project is two-fold: create a new film making model and raise over $500,000 for five charities supported by the cast and creator of the original TV and movie. There is a desire for many to make films and for others to do charitable works. The creative team of the film project Browncoats: Redemption have found a way to leverage a passionate and dedicated community to call for volunteers, build a community, promote a film, and raise tons of money for charity. Over the last two years 160+ volunteers, many with no film industry experience, have filled 200+ roles in different phases of the project. The thing that ties them all together is that they are fans of Firefly. They are Browncoats. The film’s creators will discuss the project along with how they leveraged online media distribution models and social media tools to build the community, recruit volunteers from all over the country to be a part of the production, and most important, grow the audience and momentum in preparation for the film’s release.
http://schedule.sxsw.com/events/event_IAP7181

Speaker
avatar for Michael Dougherty

Michael Dougherty

Co-Creator/Board Member/ProducerBrowncoat Big Damn Fan Films IncMichael C. Dougherty is co-founder and a board member of Browncoat Big Damn Fan Films, Inc. (BDFF), a non-profit that supports meaningful causes through the development, creation, distribution and promotion of independent... Read More →
avatar for Steven Fisher

Steven Fisher

SapientSteve Fisher’s focus revolves around designing highly relevant customer experiences that accelerate business growth and fuel brand advocacy. Known for his passion for helping businesses grow, Steve’s background as an entrepreneur and filmmaker along with working for large... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hyatt, TX Ballroom 1 208 Barton Springs Rd

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