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Saturday, March 12 • 11:00am - 12:00pm
Marketing Lessons from the Grateful Dead

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What can internet marketers learn from cultural icon and American jam band, the Grateful Dead? The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time. Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in "freemium" content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band's live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today's companies using social media can still learn from their success.


Brian Halligan

avatar for David Meerman Scott

David Meerman Scott

Mktg StrategistFreshspot MarketingDavid Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more... Read More →

Saturday March 12, 2011 11:00am - 12:00pm CST
Austin Convention Center, Ballroom G

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