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SCHED* SXSW 2011 has ended
Sunday, March 13 • 5:00pm - 6:00pm
Trust in Social Media: Is Censorship Succeeding

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Who and what can we now trust in social media? The promise of a new trust and authenticity from the democratization of content was seductive. Is it still credible? The blogosphere seems crammed with trolls, affiliate marketing spammers, cobbled content for viral and book marking campaigns, bogus personas working as intelligence and information hackers and salesmen masquerading as customer servants. Even the evangelists have retreated into a mantra of mere disclosure. Has the new hope for trust and openness been hijacked by the same commercial amorality that dominated traditional media? Will everything new get old again? Both brands and media owners have turned to different methods of censorship. Does censorship offer a real solution to the death of trust in social media content and brand reputation?
http://schedule.sxsw.com/events/event_IAP6596

Speaker
LB

Lee Bryant

DirHeadshift
avatar for Bill James

Bill James

Chief ExecWe Engage LLCBill James is the CEO of We Engage LLC, providing outsourced management services in social media. Bill and his team partner with clients to create a culture of brand advocacy by managing effective engagement in social media. We Engage LLC performs the real work... Read More →


Sunday March 13, 2011 5:00pm - 6:00pm
Hyatt, Big Bend 208 Barton Springs Rd

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