SCHED* SXSW 2011 has ended
Sunday, March 13 • 5:00pm - 6:00pm
Crowdsourcing: Innovation and/or Exploitation?

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You've probably already heard about crowdsourcing platforms like Amazon’s Mechanical Turk and CrowdFlower which offer anyone the ability to employ thousands of humans to perform on demand micro-assignments at pennies per task. But does crowdsourcing even work? What value can thousands of dislocated clicks really provide? Is this really the future of online labor? In this panel we’ll be examining the topic of crowdsourcing, the crowdsourced labor market, and the entrepreneurial and creative opportunities made possible by “human APIs.” We’ll also tackle some of the newest innovations in crowdsourcing such as virtual labor for virtual goods where Farmville and other MMPOG gamers are awarded in-game currency for doing real-world microwork such as tagging photos and filling out surveys. However there's growing concern that these Farmville migrant workers are being unfairly exploited. This is further complicated by the fact that many of them happen to be minors. But does it even make sense to equivocate their work with “normal” labor? Are there really people living in developing nations that live hand-to-mouth on their income from crowdsourcing? Finally, what are the regulatory and social considerations that we can expect in the future for this space?

avatar for Lada Adamic

Lada Adamic

Assoc ProfessorUniversity of MichiganLada A. Adamic is an associate professor in the School of Information at the University of Michigan. She is also affiliated with the Center for the Study of Complex Systems and EECS. Her research interests center on information dynamics in networks... Read More →
avatar for Fred Benenson

Fred Benenson

Research & DevKickstarterFred works for Kickstarter in Research & Dedvelopment and was previously employed as a Creative Commons' representative in NYC. He attended ITP and finished in '08, but also went to NYU for undergrad in philosophy and computer science and started Free Culture... Read More →
avatar for Lukas Biewald

Lukas Biewald

Chairman & Co-FounderCrowdFlower

Prior to co-founding CrowdFlower, Lukas was a Senior Scientist and Manager within the Ranking and Management Team at Powerset, Inc., a natural language search technology company later acquired by Microsoft. Lukas has also led the Search Relevance... Read More →
avatar for Jonathan Zittrain

Jonathan Zittrain

Professor of Law & Co-Founder, Berkman InstituteHarvard Law SchoolJonathan Zittrain is Professor of Law at Harvard Law School and the Harvard Kennedy School of Government, co-founder of the Berkman Center for Internet & Society, and Professor of Computer Science in the Harvard School... Read More →

Sunday March 13, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 9ABC 500 E Cesar Chavez St

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