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Friday, March 11 • 5:00pm - 6:00pm
Apps for Healthy Kids: Government Challenges FTW

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The Apps for Healthy Kids competition pooled $60k in prizes in support of the First Lady's Let's Move initiative to reduce obesity and raise awareness for healthy lifestyles. USDA led the effort providing the MyPyramid dataset and focusing the app and game competition on "tweens" for learn through play, and nutritional gatekeepers to arm them with critical information to make healthy food choices. We started from scratch and found tremendous support in the Office of Science and Technology Policy as well as the game/app developer community. The challenge platform welcomed entries and we invited the public to vote. An esteemed judging panel including Aneesh Chopra and Steve Wozniak will select winners. By the time SXSW begins, the winning games and apps will be making a positive impact on children and adults to make health food and lifestyle choices. Other federal examples will provide alternative approaches to using competitions to achieve specific goals. Government is becoming more adept in utilizing games, tools and Internet technologies to reach citizens on relevant platforms and devices. Learn from our mistakes and successes, and take away useful tips for designing your own challenge or competition.

avatar for Amanda Eamich

Amanda Eamich

Dir of Web CommunicationsUSDAAmanda is the Director of Web Communications U.S. Department of Agriculture, Office of Communications. The policies and programs of the USDA impact the lives of Americans every day – from food, agriculture, and science to natural resources – and there... Read More →
avatar for Bev Godwin

Bev Godwin

Dir Federal Citizen Information CenterUS General Services AdministrationBev Godwin leads the Federal Citizen Information Center to provide government information useful in people’s everyday life – where, when and how they want to consume it – whether online (USA.gov, GobiernoUSA.gov... Read More →
avatar for Jenn Gustetic

Jenn Gustetic

Prizes & Challenges Program ExecNASAMs. Gustetic’s experience has focused on the public sector with concentrations on prizes and challenges, open government, innovation, public private partnerships, grants management, and technology policy. Currently, Ms. Gustetic is the Prizes... Read More →
avatar for Brandon Kessler

Brandon Kessler

CEOChallengePostBrandon Kessler is the founder and CEO of ChallengePost, a New York City-based comapny that serves as a platform for challenges. (A Challenge takes place when an organization or individual challenges the public to solve a problem, build something, or innovate.) Current... Read More →
avatar for Peter Rhee

Peter Rhee

Digital Media DirUS Department of AgriculturePeter Rhee is the Digital Media Director in the U.S. Department of Agriculture's Office of Communications.  The USDA aims to strengthen the American agricultural economy, to revitalize rural communities, to protect and conserve our natural... Read More →

Friday March 11, 2011 5:00pm - 6:00pm CST
Austin Convention Center, Room 9ABC

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