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Saturday, March 12 • 11:00am - 12:00pm
Who Are You And Why Should I Care?

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Reputation. Authenticity. Transparency. Integrity. Amidst all the corporate scampering to ensure uniformity of “message” across all media platforms, one critical piece often is left out. The individuals. The old adage of their being no “I” in team, neglects to remember that there is, however, a “me”. In forgetting to connect each individual within an organization with its efforts, generally the whole venture will fail. This session tackles the question of why your personal story matters, and how to integrate your personal motivation into your everyday business life to achieve maximum success.

avatar for Cathy Brooks

Cathy Brooks

Evangelist & RabblerouserThe Everything ProjectCathy Brooks has spent her life saturated in media – from print to broadcast and on-line. She currently heads Communications and Social Strategy for mobile search start-up, The Everything Project. Launched in May 2011, The Everything... Read More →
avatar for Ellen Mcgirt

Ellen Mcgirt

Sr WriterFast Company

Saturday March 12, 2011 11:00am - 12:00pm CST
Marriott Courtyard, Rio Grande A

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