Loading…
SCHED* SXSW 2011 has ended
Saturday, March 12 • 12:30pm - 1:30pm
Pen to Paper - Creating Conceptual Marketing Campaigns

Sign up or log in to save this to your schedule and see who's attending!

A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign. The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.
http://schedule.sxsw.com/events/event_FP7033

Speaker
avatar for Charlie Loft

Charlie Loft

Creative DirAllCity MediaCharlie is the Creative Director at AllCity Media.


Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Room 13AB 500 E Cesar Chavez St

Attendees (0)