SCHED* SXSW 2011 has ended
Saturday, March 12 • 12:30pm - 1:30pm
Pen to Paper - Creating Conceptual Marketing Campaigns

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A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign. The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.

avatar for Charlie Loft

Charlie Loft

Creative DirAllCity MediaCharlie is the Creative Director at AllCity Media.

Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Room 13AB 500 E Cesar Chavez St

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