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Saturday, March 12 • 5:00pm - 6:00pm
Social Media, Just US? A Unique International Perspective

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Social media has become a global phenomenon: 72% of the global internet population is now active on social networks and 75% of Facebook users are outside of the USA. Research shows that Social Media users interact locally, in their real life. The global phenomenon is in fact a collection of local phenomena where culture, language and politics play a role. The Indonesians use Facebook in Indonesian interacting with other Indonesians, the Germans use Facebook in German interacting with other Germans, etc… there are variances that global brands should know/use/leverage when designing global marketing social media campaigns. Should you skew your campaign toward more content creation when targeting audience in China or South Korea? Should you avoid requesting Europeans to formally join a group? Should you expect Japanese to be more likely silent readers of your content?... The conversation will explore the need for multinational brands to recognize that not all social media users are like US, and that social media campaigns should be properly localized to maximize return.

avatar for Joseph Halverson

Joseph Halverson

Trinity ConsultantsJoseph graduated with honors from UT Austin in Mechanical Engineering, where he was exposed to work environments both in the USA and in Europe. Since 2007, Joseph has been an environmental consultant for Trinity Consultants, a leading air quality specialty firm... Read More →
avatar for Christian Leman

Christian Leman

Managing DirAXESSIO USAAfter a significant experience managing IT projects in international groups (Arcelor, Danone) in Europe and in the USA, Christian transitioned to the high tech industry as CTO of Anysteel, a startup with operations in Europe and in South Korea. In 2001, he co-founded... Read More →

Saturday March 12, 2011 5:00pm - 6:00pm CST
Hyatt, Hill Country CD

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