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Sunday, March 13 • 3:30pm - 4:30pm
Social Viewing - The Future of Broadcast?

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The blurring of the internet and the real world is happening more and more. Over 70% of today’s TV audience also goes online while watching their shows. Social media is an everyday part of our lives. What does the next form of broadcasting and storytelling look like? This Core Conversation will be a discussion about shows and advertising campaigns leveraging social media and the real-time web, with a focus on the platforms and technology fueling this. We'll include learnings from our recent project, DavidonDemand.com. This social media experiment sent David Perez to Cannes, France as his life was streamed live 24/7 to the internet with every move controlled by requests from Twitter. Please join us in the discussion about the future of social viewing.

avatar for Matt Bonin

Matt Bonin

Exec ProducerTool of North America
avatar for Dustin Callif

Dustin Callif

Managing Partner DigitalDustin is currently the Managing Partner of Digital at bi-coastal production company, Tool of North America. Since joining Tool in 2009, Dustin has been responsible for building the company’s digital division and overseeing the development of interactive... Read More →
avatar for Somrat Niyogi

Somrat Niyogi

CEOMisoSomrat is the CEO of Miso - a social TV startup that connects people around the the things they watch. Prior to Miso, Somrat held various roles, including business development & sales at social advertising startup SocialMedia.com. Somrat has extensive background in cloud computing... Read More →

Sunday March 13, 2011 3:30pm - 4:30pm CDT
Sheraton, S. Capitol View

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