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Monday, March 14 • 9:30am - 10:30am
Conserve Code: Storyboard Experiences with Customers First

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Changes to the user experience can be costly if you are already in the development cycle. Storyboarding your ideas early allows for scrappy experimentation on what’s really important to your customer. At Intuit, a variety of storyboarding methods allows us to test ideas with customers before spending time developing code – the result is a history of millions of satisfied customers. In this hands-on session, you’ll practice expressing your ideas with storyboards to elicit valuable feedback from your most valued customers. We’ll share our experience iterating on ideas with lightning speed to uncover what works, what doesn’t, and what will truly delights customers (hint: it’s usually not your first idea). Come ready to get your hands dirty.

avatar for Rachel Evans

Rachel Evans

Principle Research Scientist, Chief Innovation CatalystIntuitRachel Evans is Principal Research Scientist and Innovation Coach within Intuit’s Design Innovation Group. Rachel currently engages everyone from the CEO to the receptionist in applying Design Thinking in every aspect... Read More →

Joseph O'Sullivan

Lead, Design InnovationIntuitJoseph O'Sullivan co-leads the Design Thinking practice at Intuit. He and his colleagues are attempting the rare and dangerous feat of turning a corporation into a Design Thinking hothouse of Innovation. Prior to Intuit, Joseph was a Senior Design Director... Read More →

Monday March 14, 2011 9:30am - 10:30am CDT
Austin Convention Center, Ballroom A

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