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Tuesday, March 15 • 9:30am - 10:30am
Profiting from Technology: Online, Offline and On Tour

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Artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. This panel features reps of innovative, tech-savvy artists and best-in-show technology providers to discuss trends and success stories - from tour-centric to online marketing strategies - using innovation and technology to boost the bottom line. Since technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive your success while making you the most money online, offline and on the road.
http://schedule.sxsw.com/events/event_IAP8066

Speaker
avatar for Bram Bessoff

Bram Bessoff

PartnerIndiehitmakerBram has always had the quintessential mash-up career. With one half of his brain steeped heavily in the music industry and the other half working the daily grind in technology, both careers finally collided with the inception of Indiehitmaker (IHM). Part of the... Read More →
avatar for Bryan Calhoun

Bryan Calhoun

VP, New Media & External AffairsBlueprint GroupThe Blueprint Group, Digital Strategy and Business Development Bryan has worked in the music industry in various capacities including A&R, marketing, digital licensing, radio promotions, business development and concert promotions for... Read More →
avatar for David Claassen

David Claassen

Assoc DirBroadcast Music IncorporatedBased in Atlanta, Georgia, Associate Director, Writer/Publisher Relations for BMI Atlanta, David Claassen is responsible for developing and maintaining relationships with BMI songwriters and music publishers throughout the Southeast region, focusing... Read More →
FC

Fred Croshal

Vp MktgCroshal Entertainment Group
avatar for Frederick Croshal

Frederick Croshal

Founder/CEOCroshal Entertainment GroupFounder and CEO of CEG, Fred Croshal possesses more than 30 years of experience in the music industry. As a cutting edge executive, Croshal worked his way up through the ranks and helmed some of the most prominent music companies in the industry... Read More →
avatar for Kimberly Thompson

Kimberly Thompson

SonicbidsKimberly is an original member of the Sonicbids team. She joined in 2002 (Sonicbids was just three people with less than 1,500 members at the time!). She headed up marketing efforts for six years prior to shifting to her current role as EVP, Strategic Programs. In her current... Read More →



Tuesday March 15, 2011 9:30am - 10:30am
Hilton, Salon H 500 East 4th Street

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