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Friday, March 11
 

1:00pm

Kristina Halvorson
Kristina Halvorson is the CEO and Founder of Brain Traffic. She will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Content Strategy for the Web.
http://schedule.sxsw.com/events/event_OE00603

2:00pm

3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch
150 Twitter users were selected, from over 2,500 entries, to attend NASA's STS-133 Discovery shuttle launch, with special access at the press site, and two days of programmed events -- meeting crew, talking to astronauts, exploring NASA -- and to top it all off, to view the launch from the countdown clock. We formed an instant community (within hours of being selected) via Twitter, created a Google group, FB group, email lists, and 15 of us who had never met before rented a house, and started sharing space knowledge, social media knowledge, etc. 4 other shared houses came together. Our house, the Big House, was the hub of all activities. Never having met meant nothing to us. Our first night there we gathered (over 70 of the 150) and formed our space tweeps family. Astronomers, scientists, NASA workers, digital storytellers, educators (k-12 and higher ed), videographers, all passionate about space. The shuttle never launched. The communities which were formed out of this experience are still going strong. The entire week was broadcast on JustinTV by one of our colleagues -- sharing the entire NASA learning experience with thousands of folks. We're invited back to watch the launch when she's scheduled to go in February. This was an amazing use of Social Media, and a perfect example of the power of these tools, and how they can be used to market, share, teach, grow, explore, inspire.
http://schedule.sxsw.com/events/event_IAP8405

Speaker
avatar for Phylise Banner

Phylise Banner

Creative Instructional Strategist | American Public University System | Phylise Banner is an information designer currently working as an Instructional Design Project Leader for the American Public University System. Throughout her career, she has worked closely with faculty, staff... Read More →
avatar for Andrew Cochrane

Andrew Cochrane

Founder | The AV Club Productions Inc | Andy is an entertainer; specifically a filmmaker and VFX artist. Working for Guillermo del Torro's brand new imaginarium, Mirada, he is dedicated to telling stories and engaging audiences. A year ago, a string of semi-random events combined... Read More →
avatar for Sophia Dengo

Sophia Dengo

CNN.com | Sophia Dengo is an interactive designer at CNN.com. She contributed to online documentary projects borderstories.org and whitecitystories.org before joining CNN.com, and has since spent her time developing interactive features, contributing to CNN's coverage during the 2008... Read More →
avatar for Pamela Greyer

Pamela Greyer

STEM Education Specialist | Innovative Global Technologies | Pamela Greyer is the founder and CEO of CEEN (Community Education & Enrichment Network) in Chicago, Illinois. As a teacher with Chicago Public Schools, Ms. Greyer was the Director of the Chicago NASA SEMAA (Science, Engineering... Read More →
avatar for Stephanie Schierholz

Stephanie Schierholz

Social Media Mgr | NASA | Stephanie L. Schierholz is the manager of Social Media for Raytheon Company. As a member of the Corporate Affairs and Communications team, Schierholz is the day-to-day liaison between Raytheon and its external, online communities, including Twitter, Facebook... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Hilton, Salon J 500 East 4th Street

2:00pm

Being Young and Rocking It
Being a young entrepreneur in this period of time in business and commerce is an exciting thing. It is your biggest asset. You should rock it. But how do you rock it? How do you overcome traditional preconceived notions of being "younger", more "inexperienced", and "naive"? Simple. You turn them into your strengths. Everyone always talks about how being curious, how retaining youthful characteristics is a great way to succeed without bounds. Why can't those who truly embody those characteristics be the ones that indeed reap those rewards? Most younger entrepreneurs are at the edge of a cliff. They are looking for reasons to jump, or not to jump. There are lots of people willing to tell them all the reasons of why they shouldn't. Very few are there to tell them all the reasons why they should, and to help them throughout to show them how to grow wings in the process. I'm there to nudge them. Being a 19-year-old entrepreneur with a funded start up - experience at a well-known company in the social news landscape, and literally being thrown into a pit of extremely successful entrepreneurs as a non-American (a Canadian), helped prime me to learn all of the lessons that I will be sharing with everyone. Anyone fascinated by the elusive "young" entrepreneur - and especially the type that genuinely takes tangible action towards successful milestones in their career - and wondering about how to learn from them and to help nurture their growth - should come.
http://schedule.sxsw.com/events/event_IAP7517

Speaker
avatar for Brian Wong

Brian Wong

CEO & Co-Founder | KIIP | Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously... Read More →



Friday March 11, 2011 2:00pm - 3:00pm
Marriott Courtyard, Brazos 2-3 300 East 4th Street

2:00pm

Big Brother on the Big Screen
Can the NSA really do that? Join us at the movies to take a close look at how government surveillance has caught up with the fables dreamed up for Hollywood flicks. From location tracking to sensor networks, we'll discuss what’s technologically possible, what’s legal, and the impact on business and society. Jaunty tin foil hats and popcorn will be provided!
http://schedule.sxsw.com/events/event_IAP7048

Speaker
avatar for Cindy Cohn

Cindy Cohn

Legal Dir | Electronic Frontier Foundation | Cindy Cohn is the Legal Director for the Electronic Frontier Foundation as well as its General Counsel. She is responsible for overseeing the EFF's overall legal strategy and supervising EFF's ten staff attorneys and its legal fellow. Ms... Read More →
avatar for Chris Conley

Chris Conley

Policy Atty | ACLU of Northern California | Chris Conley is a Technology & Civil Liberties Policy Attorney at the ACLU of Northern California. As a lawyer and a computer scientist, he has worked to develop technical and legal resources that help individuals understand the intersection... Read More →
TE

Tim Edgar

Office of the Director of National Intelligence


Friday March 11, 2011 2:00pm - 3:00pm
Hilton, Salon F-G 500 East 4th Street

2:00pm

Cargo Containers: The Next Big Social Network?
The clothes you wear. The electronic gizmos you use. Much of the food you eat. These physical payloads were delivered by a complex, standards based, slow-moving packet switched network that uses cargo containers as packets and container ships as the network pipe. The containers, ships and ports are going digital and getting smarter. How containerization rules commerce. How new container technology is changing 40 years of no change. Hear why containers will become an integral part of emerging human social networks.
http://schedule.sxsw.com/events/event_IAP5534

Speaker
TS

Tom Stitt

Producer | HealthXMedia


Friday March 11, 2011 2:00pm - 3:00pm
Hilton, Salon H 500 East 4th Street

2:00pm

Conference Startups: Grassroots Innovation Rocking the Event World
Like the web, startups are transforming the world of conferences, and the action is in local and niche events.  We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget.  By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused. With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event. These panelists are launching the next generation SXSW's right now and you can too.  BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit.  Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.     
http://schedule.sxsw.com/events/event_IAP6286

Speaker
avatar for Chris Schultz

Chris Schultz

Founder | Voodoo Ventures LLC | Founder @voodoo, co-founder @launchpad & @flatstack. Throw @launchfest. Launching @nikonikoapp. Generally in need of a haircut. Let's go get 'em.
avatar for Patrick Vlaskovits

Patrick Vlaskovits

Author | The Entrepreneur’s Guide To Customer Development | Patrick Vlaskovits is an entrepreneur, mentor and author. He has founded two startups, serves as CMO at Drumbi and co-wrote The Entrepreneur’s Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epi... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Hilton Garden Inn, Trinity 500 North IH 35

2:00pm

Day Stage presented by Ogilvy
Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
http://schedule.sxsw.com/events/event_OE00476

Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

2:00pm

Death of the Textbook, Emergence of Games
Textbooks published on trees are on the way out in Texas, California and the rest of the country and world. The Textbook industry is hoping they will be replaced with on-line versions spruced up with animated graphics. However, it is likely that on-line textbooks will be no more successful than magazine advertising that morphed into banner ads. Linear content with multiple choice answers at the end of each chapter, won't work. And as with banner ads, on the Internet you can measure that they don't work. What does work? Socially networked GAMES. The question for this panel is whether games will replace traditional educational media, and what those games look like. What will the teachers manual look like? How will learning be assessed? What happens to the classroom, or the school itself, when on-line learning is available 24/7? What does the PTA look like if parents can play along with their kids? What happens to the distinction between vocational and instructional if playing games is equivalent to performing a virtual job or service? And what happens to the college admission process, if instead of taking a standardized aptitude test, students have been playing a complex game for years. In fact, what happens to colleges and universities where lecture halls still reign supreme? There is a revolution underway, driven by kids and the games they play. Will the educational system adapt or die? We will see (and discuss).
http://schedule.sxsw.com/events/event_IAP5809

Speaker
avatar for James Bower

James Bower

CEO | Numedeon/Whyville | Dr. James M. Bower Ph.D. is the founder, Chairman, and CEO of Numedeon Inc. which in 1999 launched Whyville.net as an online gaming and simulation-based virtual learning community. Whyville.net currently has more than 6 million registered users who spend... Read More →
avatar for Sara DeWitt

Sara DeWitt

VP, PBS KIDS Digital | PBS | As Vice President of PBS KIDS Digital, Sara DeWitt leads innovative strategies to build connected and immersive educational experiences for kids across media platforms including the Kidscreen- and Webby-award winning PBSKIDS.org. DeWitt has led the extension... Read More →
avatar for Alan Gershenfeld

Alan Gershenfeld

Pres | E-Line Media | Alan has spent the last 25 years at the intersection of entertainment, technology and social entrepreneurship. He is currently Founder and President of E-Line Media, a publisher of digital entertainment that engages, educates and empowers, with a core focus on... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Hilton Garden Inn, Sabine 500 North IH 35

2:00pm

Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.
http://schedule.sxsw.com/events/event_IAP000022

Speaker
avatar for Jason Calacanis

Jason Calacanis

CEO/Founder | Mahalo.com | Jason McCabe Calacanis is the founder and CEO of Mahalo.com, an educational app company. He also co-founded This Week In, an online TV network where he hosts the network's flagship show, "This Week in Startups." Calacanis previously founded the Silicon Alley... Read More →
avatar for Tim O'Reilly

Tim O'Reilly

Founder, CEO | O'Reilly Media


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D 500 E Cesar Chavez St

2:00pm

Gamechanging: Turn Your App Into A Cooperative Game
Game mechanics aren't just for games anymore. Designers of all social apps increasingly depend on gameplay to motivate users, and direct them towards goals. Organizations, too, use games to engage employees and customers to encourage full participation. Many familiar game mechanics are deeply rooted in competition, pitting people against each other using familiar elements like leaderboards and zero-sum rewards. But there's an alternative: cooperative games provide a wholly different palette to product designers that want to put their users on the same side of a goal. Cooperative games are one way to build a smarter social web, one which organizes people to work together to accomplish really big things. In this highly interactive session we'll actually play a cooperative game to demonstrate how they work. We'll trace these dynamics as they appear in board games (Pandemic, Lord of the Rings), knowledge games used in organizations for brainstorming and planning ("Gamestorming"), and social Web apps (KickStarter, Get Satisfaction). The session will explore the specific mechanics that make this such an effective method for inspiring group performance. - Victory conditions - External conflicts - Roles & special powers - Required sharing - Coordination & planning - And occasionally...Traitors!
http://schedule.sxsw.com/events/event_IAP8017

Speaker
BB

Buster Benson

Founder | Health Month
TM

Thor Muller

CTO & Co-Founder | Get Satisfaction Inc


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

2:00pm

Help Save SXSW from Marketer Douchebaggery
Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..." We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We're aiming to land on solutions - this isn't meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn't a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.
http://schedule.sxsw.com/events/event_IAP7266

Speaker
avatar for Ryan Daume

Ryan Daume

Mgr | Revision3 | Ryan Daume is a longtime member of the online media industry and attendee of the last 4 years of SXSW. As a native Texan with time spent in both Silicon Valley and Silicon Alley, Ryan is a lover of all things Austin, all things internet and all things music.
avatar for Zeb Dropkin

Zeb Dropkin

Creative Strategist | iris | Creative strategy at iris worldwide. Focused on emerging tech and platforms, mobile, and social. One foot firmly in the marketing realm with another in the NY Tech and startup world. Interested in solving consumer problems with a balance of tech, creative... Read More →
avatar for Ben Essen

Ben Essen

Head of Planning | iris | Ben heads up the Planning & Strategy team at London-based creative innovation network, iris. He works with clients including Philips and MINI at the intersection of culture, technology and communications. With a background in philosophy, Ben has an interest... Read More →
avatar for Emily Gannett

Emily Gannett

Co-Founder | IRL Productions | Emily Gannett is co-founder of IRL Productions a cross-platform event and promotion agency based in New York. Prior to IRL, Emily co-founded KlickableTV, an interactive online video platform where she held the position of chief business development officer... Read More →
avatar for Emily Hickey

Emily Hickey

CMO | Hashable | I build products, communities and the odd revenue on the internet. Currently CMO at Hashable. Previously VP Products at HotJobs.com, COO at PhotoShelter, Assistant Executive Director at WildAid, and guitar/vocals for The Custom Kitchens. UNC undergrad; Stanford overgrad... Read More →
avatar for Nihal Mehta

Nihal Mehta

CEO | localresponse | Nihal Mehta is a Founding General Partner at ENIAC Ventures. He has over 13 years experience in innovating marketing technologies through founding five startups to date.



Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

2:00pm

How Not to Design Like a Developer
Open source projects, in particular, have long skimped on presentation and packaging (basically, they are the equivalent of "she has a great personality!" in the world of blind dating). This talk is on how designer (graphic, UI & UX, all deft ninjas of the visual and editorial) organize and contribute their visual hacks to open source projects, working in tandem with engineers. Specifically, we'll look at how designers can get involved with Mozilla's Creative Collective, as well as how developers can leverage some of lessons learned by Mozilla's workflow and community-organizing techniques to foster their own design communities and inspire individuals to contribute to other open source projects of all sizes. People who have contributed to or are working on an open source project, do so in an effort to create and distribute free software (free as in “free speech” v. free as in “drinks on me tonight!”*). This is a great opportunity to get involved with a team and movement (or start your own) that making a better and more awesome internet. As a bonus, contributing to open source is also a great way to enhance your portfolio, discover the brightest people, and create career-inspiring opportunities for yourself and your peers.
http://schedule.sxsw.com/events/event_IAP000506

Speaker
avatar for Chrissie Brodigan

Chrissie Brodigan

Engagement Lead | Mozilla/Firefox | As for me, don't let the blonde hair or big, goofy smile, fool you. I've been partner to delightful experiences around web content & community for about a decade for sites like HuffPost. Over the past few years, I've worked namely on data-driven... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom B 500 E Cesar Chavez St

2:00pm

How To Not Be A Douchebag at SXSW
Back by popular demand! Whether you're a first-time SXSW Interactive attendee or a veteran, this humorous and informative conversation will help you make the most of SXSW. You'll learn what actions and behaviors to avoid so you don't get tagged as "doing it wrong". We'll also share advice on how to meet new people, navigate the parties, and have fun the without being "that guy/girl".
http://schedule.sxsw.com/events/event_IAP6053

Speaker
avatar for John Adams

John Adams

Security Engineer | Twitter | John Adams has worked in computer security, operations, and systems engineering for over 18 years. Prior to Twitter, he has worked at Apple, Inktomi, c|net, and a major video-on-demand site, improving security, performance, and reliability at large s... Read More →
avatar for Scott Beale

Scott Beale

Founder | Laughing Squid | founder and primary tentacle of Laughing Squid
avatar for Amber Osborne

Amber Osborne

Miss Destructo/UrThots.com | Destroyer of Social Media Boredom. Chief Blue Cheese at Head Of Lettuce Media. Voted Tampa's Best Twitter Personality.


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Room 10AB 500 E Cesar Chavez St

2:00pm

How to Rawk Out at SXSW Interactive
A light-hearted and informative introduction to optimizing your SXSW experience (juggling parties, panels, getting around and staying chargedup) from seasoned conference veterans.
http://schedule.sxsw.com/events/event_IAP8384

Speaker
avatar for Christine Auten

Christine Auten

Interactive/V2V Festival Producer | SXSW STAFF
avatar for Gianfranco Chicco

Gianfranco Chicco

COO | La Red Innova | I'm a jack of all trades with a knack for creating and executing conferences all over the world (ConferenceBasics.com). I'm the COO of La Red Innova, a conference/platform for internet, technology, innovation and entrepreneurship in Latin America.   I love traveling... Read More →
avatar for Mark Couvillion

Mark Couvillion

Technical Dir | 20x2 | Mark Couvillion is a user interface designer. He is also a photographer. He takes pictures. Pretty pictures. He also runs the technical aspects of 20x2. He pushes buttons and looks busy. Mark Couvillion is Joel's daddy.
MJ

Min Jung Kim

Kissing Bandit | minjungkim.com
avatar for Kris Krug

Kris Krug

N/A | i am whatever you say i am...
avatar for Neil Petty

Neil Petty

Musician/Copywriter | Neiliyo | Neiliyo (aka Neil Petty) is an Austin-based solo electronic musician. Known for his high energy shows using a laptop and Telecaster, Neiliyo has performed at various cities around the US, including on-stage appearances at Lollapalooza and Fun Fun Fun... Read More →
JS

J Smith

jbrotherlove


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

2:00pm

Improv Classes: Not Just for Comedians and Actors
Austin is a growing hotbed of improvisational theater. Many of the city's improvisational comedians work in the tech industry by day. This panel would explore the benefits of enrolling in improv comedy classes and how those benefits translate to additional success in your day job. Learn about basic improv philosophy and how it can enhance teamwork, spontaneity and adaptation to the ever-changing demands of our workplace.
http://schedule.sxsw.com/events/event_IAP6319

Speaker
avatar for Kareem Badr

Kareem Badr

Owner | The Hideout Theatre
avatar for Brad Temple

Brad Temple

Managing Dir | Austin Improv Collective | Brad Temple serves as the Managing Director of the Austin Improv Collective, a non-profit organization dedicated to increasing awareness of improvisational theater in Central Texas. Brad enjoys studying the application of improv principles... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Room 5ABC 500 E Cesar Chavez St

2:00pm

Lessons Learned from the Arab Spring Revolutions
The current events in the Middle East and North Africa have shone a spotlight on how activists and ordinary citizens are using social media and connection technologies both to organize for social change and as to broadcast information from the streets in near real time. Our panelists will address questions such as, "What have been the most innovative and interesting uses of 21st century technologies in the recent campaigns?", "What are the ways activists are effectively leveraging 21st century technologies for their benefit?", "How could they use these tools more effectively and what lessons can protesters in other regions of the world learn?" and "How do we think these tools can be leveraged in these societies to improve democracy and open government?"
http://schedule.sxsw.com/events/event_IAP000461

Speaker
avatar for Russell Dubner

Russell Dubner

President, New York office | Edelman | Russell Dubner joined Edelman’s New York office as an account executive in 1992 and today is its president. The NY office is home to 600+ experts in digital engagement, consumer marketing, health communications, corporate and public affairs... Read More →
avatar for Habib Haddad

Habib Haddad

Founder | YallaStartup | Habib is a tech entrepreneur, recently founder and CEO of Yamli.com a startup focused on empowering the Arabic language on the web. His also the founder and CEO of YallaStartup an organization focused on early stage entrepreneurship in the MENA region. In... Read More →
avatar for Azmat Khan

Azmat Khan

Web Journalist | FRONTLINE PBS | As Web Journalist for the award-winning PBS documentary series FRONTLINE, Azmat Khan helps to produce the series' deep-content websites and its internationally focused Twitter feeds at @FrontlineCZCT and @FrontlineWRLD. Azmat also writes about Iran-Pakistan... Read More →
avatar for Vadim Lavrusik

Vadim Lavrusik

Community Mgr | Mashable.com | Vadim Lavrusik is the Community Manager & Social Strategist at Mashable. He’s also an Adjunct Professor at the Columbia University Graduate School of Journalism, teaching “Social Media Skills for Journalists.” He’s the founder and organizer of... Read More →
avatar for Katherine Maher

Katherine Maher

Fellow | Sharek961.org
SV

Susannah Vila

director of content and outreach | Movements.org | Susannah is the Director of Content and Outreach for Movements.org, a non-profit organization dedicated to identifying, connecting and supporting youth activists from around the world who use technology to organize for social cha... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Radisson, Town Lake Ballroom 111 East Cesar Chavez St

2:00pm

Lighten Your Load: Successfully Leverage Volunteers and Interns
Bright and enthusiastic people with new ideas are willing to trade time for work experience in every field. Volunteers and interns can be a fantastic source of creative energy and labor. But organizing and managing them can become a full-time job. Want to take advantage of additional help easily and efficiently? Between Jennifer and Betsy every year they hire over 150 individuals into a training program and understand both the corporate culture and entrepreneurial workplace. Learn: 1. What type of work and organization does best with interns. 2. What elements are needed in an efficient and productive recruitment program 3. What supervision and management strategy work best with this workforce. You will leave the session with a plan in hand for how to start or revamp your internship program so you can maximize the value of this low-cost resource and get more accomplished in less time.
http://schedule.sxsw.com/events/event_IAP7393

Speaker
avatar for Betsy Flanagan

Betsy Flanagan

VP Student Engagement | Altius Education | Betsy Flanagan is VP of Student Engagement at Altius Education, responsible for student experience, product development, student engagement, communication, social media, segmentation strategy, advocacy programs, and online community management... Read More →
avatar for Jennifer Selke

Jennifer Selke

Dir/Faculty | UC Berkeley | Jennifer H. Selke is a Educational Psychologist from U.C. Berkeley specializing in supporting the Millennial / GenY workers find the best fit in a job or career. For the last 20 years Jennifer has run a large summer camp which includes hiring and supervising... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Marriott Courtyard, Rio Grande A 300 East 4th Street

2:00pm

Making Tomorrow Better Than Today is Hard Work
People want the future for their children to be better than the past. We hear about "solutions" for climate change every day, but it often sounds like the future will be dismal. What really are solutions, how do we think about solving the whole problem, what are the actual numbers, how do we keep track of progress, and how do we make the future better than it is today?
http://schedule.sxsw.com/events/event_IAP000008

Speaker
SG

Saul Griffith

Principal | Otherlab


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

2:00pm

Marketing Budgets Have Gone Social – Is It Working?
Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget. This panel is presented by the Council of Public Relations Firms.
http://schedule.sxsw.com/events/event_IAP000261

Speaker
avatar for Kathy Baughman

Kathy Baughman

Principal | HLB Communications/COMBLU | Kathy Baughman Owner and Founder ComBlu, LLC “I’m always asking ‘What’s next?’ I love being the pathfinder and discovering both new and more efficient ways of doing things. I thrive on fusing seemingly unrelated information, approaches... Read More →
avatar for Julie Hamp

Julie Hamp

Sr VP, CCO | PepsiCo | Julie Hamp is Senior Vice President, Communications for PepsiCo, a position she has held since December 2007. Ms. Hamp has global responsibility for PepsiCo’s external and internal communications – including corporate communications, media relations, marketing... Read More →
avatar for Kris Narayanan

Kris Narayanan

VP Digital Mktg US | Samsung | Kris Narayanan is Vice President, Digital Marketing at Samsung Electronics’ North America headquarters. Kris joined Samsung in 2005, and oversees Samsung’s digital marketing efforts, including corporate websites, e-commerce and consumer engagement... Read More →
avatar for David Witt

David Witt

Sr Mgr, Social Engagement | General Mills | David Witt Senior Manager, Social Engagement, General Mills David joined General Mills in 2005 and currently leads social media and WOM efforts at the company. Prior to his current role, he led brand public relations for various General... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Hyatt, Hill Country AB 208 Barton Springs Rd

2:00pm

Marvell Presents: 2011 SXSW ScreenBurn Opening Ceremony
Join us for the opening of SXSW ScreenBurn! Peter Hoddie, who played a pivotal role in defining Quicktime and currently VP of the Kinoma Platform at Marvell, will be on hand for opening remarks.
http://schedule.sxsw.com/events/event_OE00648

Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Exhibit Hall 2 500 E Cesar Chavez St

2:00pm

MicroMarketing: Get Big Results by Thinking and Acting Small
In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
http://schedule.sxsw.com/events/event_IAP000451

Speaker
avatar for Greg Verdino

Greg Verdino

VP, Strategy | Dachis Group | Greg Verdino is the author of "microMARKETING: Get Big Results by Thinking and Acting Small" (McGraw-Hill, 2010). He works as VP/Strategy at Dachis Group, the world's leading social business design consultancy. Over the course of his 21 year career, he... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

2:00pm

My Kindergartner Markets Better Than You
Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to "playground tactics" and ways that kids can influence others with far more success than adults. Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away. By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry. Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader). A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children. Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.
http://schedule.sxsw.com/events/event_IAP5498

Speaker
avatar for Kriselle Laran

Kriselle Laran

Partner/Creative Strategist | Bullfrog Media | Kriselle Laran leads creative strategy at Bullfrog Media, a full service web development and social media consulting firm in California. With more than 10 years of marketing and business development experience, Kriselle has designed... Read More →
avatar for Dave Peck

Dave Peck

Social Media Strategist | Meshin | Dave Peck has been active in new media & online communities since 2004. One of the early adopters of virtual worlds, he quickly built online buzz and became a featured user by such sites as: Twitter, MySpace, PodShow, Utterz, Blip.tv, and PodcastReady... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

2:00pm

No Child Left Inside: Mobile Tech Meets Education
This panel looks at mobile learning technologies and programs that get students outside, envisioning a classroom framed by the sky, earth, and everything in between. The No Child Left Inside Act (NCLIA) now in Congress seeks to enhance the environmental literacy of K-12 students “to foster understanding, analysis, and solutions to the major environmental challenges” facing the nation. There is a tremendous opportunity to engage young people in science that connects their local environment to global problems, and technology is crucial to effectuate its promise. Five hundred million eyes looked on as Neil Armstrong stepped onto the Moon; under NCLIA, with eyes trained on the environment around them, learners could now help address a problem as complex as climate change. By implementing a citizen science-based model that leverages mobile technology, NCLIA could help form a scientifically literate citizenry while researchers explore questions previously unanswerable. Richard Louv’s "Last Child in the Woods" explores how going outside improves the well-being of young people, and fosters what E. O. Wilson has termed “biophilia.” Programs that combine appropriate technologies with outdoor experience can give learners a new point of entry to scientific understanding beyond textbooks, and introduce new modes of assessment beyond standardized tests.
http://schedule.sxsw.com/events/event_IAP7494

Speaker
avatar for Rebecca Bray

Rebecca Bray

Mgr Interation Design & Strategy | Smithsonian Institution | Rebecca Bray is the Manager of Interaction Design and Strategy at the Smithsonian's National Museum of Natural History. She is the co-founder of Submersible Design, an interactive design company in New York City, and has... Read More →
avatar for Drew Davidson

Drew Davidson

Dir | CMU | Drew Davidson is a professor, producer and player of interactive media. His background spans academic, industry and professional worlds and he is interested in stories across texts, comics, games and other media. He is the Director of the Entertainment Technology Center... Read More →
avatar for Jared Lamenzo

Jared Lamenzo

Pres/Co-Founder | The WildLab/Mediated Spaces Inc | Jared Lamenzo is a technologist and an artist interested in giving citizens superpowers to change the world. As co-founder of Mediated Spaces, he pioneered the use of smartphone technology in citizen science. In 2008, the company... Read More →
avatar for Richard Scullin

Richard Scullin

Founder | MobileEd.org | In 2008 Richard Scullin founded MobileEd.org, an organization that helps teachers integrate mobiles with curriculum. MobileEd has run mobile learning pilots at local schools and colleges, helping teachers, administrators, and students understand how mobiles... Read More →
avatar for S. Craig Watkins

S. Craig Watkins

Assoc Professor | The University of Texas at Austin | S. Craig Watkins is an Assoc. Prof. of Radio-TV-Film at the Univ. of Texas at Austin. His research focuses on young people's engagement with social and mobile media technologies. He is part of a MacArthur Foundation research network... Read More →
avatar for S Craig Watkins

S Craig Watkins

Assoc Professor | The University of Texas at Austin | S. Craig Watkins is an Assoc. Prof. of Radio-TV-Film at the Univ. of Texas at Austin. His research focuses on young people's engagement with social and mobile media technologies. He is part of a MacArthur Foundation research network... Read More →



Friday March 11, 2011 2:00pm - 3:00pm
Hilton Garden Inn, Rio 500 North IH 35

2:00pm

Programming and Minimalism: Lessons from Orwell & The Clash
Programming is writing. A programmer's job is to express abstract ideas in a specific language - just like the poet, the essayist, and the composer. But while writers and composers spend years improving their style, many programmers think style stops with "two-space indentation". This needs to change. This presentation will discuss style in music, writing, and software. We'll look at such diverse sources as George Orwell, Mozart, and punk music, and will find that much of art revolves around complexity and minimalism - just like software. Finally, we'll look at specific patterns and tools for writing software that is not just effective and efficient, but stylistically beautiful.
http://schedule.sxsw.com/events/event_IAP5715

Speaker
avatar for Jonathan Dahl

Jonathan Dahl

Co-founder | Zencoder | Co-founder of Zencoder, a Y Combinator-backed startup that provides awesome video encoding as a service in the cloud. Before Zencoder, ran a Ruby on Rails development shop, blogged at http://railspikes.com, wrote a Master's thesis on philosophy and theology... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

2:00pm

Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times
In the US, social media innovators are changing the way people work and play. In Iceland, these innovators may offer the best hope of rescuing an entire nation. Iceland emerged in the 1990s as a financial powerhouse after a thousand years on the sidelines of global history. Icelanders became one of the world’s wealthiest and happiest nations. In 2008, three of its banks collapsed, sending the national economy into a tailspin and shattering the people’s trust in government and industry. The government was quickly replaced by one promising transparency and reforms, while a protest party headed by a comedian took control of the Reykjavik city council. This new cast of politicians is not alone in their efforts to move Iceland out from under the economic cloud. Members of the country's tech and entrepreneurial sector, which saw explosive growth in the lead-up to the collapse, have emerged as leaders in grassroots efforts to set Iceland on a sustainable path. In 2009, a loosely-organized group calling themselves the Anthill convened a “National Assembly” of 1,500 citizens. The day-long event, based on Agile methods and crowdsourcing theory, resulted in a coherent set of values, vision and ideas. A second National Assembly was held in 2010 as a preparatory step in the development of a new national constiution. Inspired by open-source processes and leaning heavily on social media technologies, these citizens are rapidly prototyping new forms of democracy utilizing the web and open innovation.
http://schedule.sxsw.com/events/event_IAP6238

Speaker
avatar for Dilja Amundadottir

Dilja Amundadottir

Producer | CCP Games
avatar for Gudjon Mar Gudjonsson

Gudjon Mar Gudjonsson

CEO | Medizza | Over an entrepreneurial career spanning two decades, I have focused on building innovative companies and fostering big-picture thinking through visioning, agile planning methodologies, and by leveraging social media technologies. While I am currently the CEO of Medizza... Read More →
avatar for Heida Helgadottir

Heida Helgadottir

CEO | Best Party | I received a BA in political science from the University of Iceland in 2009 and was top five in my class. During my studies I worked as a representative at the International Office at Reykjavik University. After graduation I was hired as head of communications... Read More →
avatar for Gunnar Holmsteinn

Gunnar Holmsteinn

CEO | Birdcore | I love trying to understand things that are so extensive that it’s just too hard wrapping your head around them. At Birdcore, we get a bunch of those things when we empower developers to create richer applications with our text mining platform. Prior to founding... Read More →
avatar for Derek Lackaff

Derek Lackaff

Asst Professor of Interactive Media | Elon University | I am an Assistant Professor of Communications at Elon University in Elon, North Carolina. I teach in the Interactive Media MA program, and my research explores the relationships among communication systems and sustainable political... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Room 9ABC 500 E Cesar Chavez St

2:00pm

Slaying the Four Horsemen of the Social-Media Apocalypse
Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams? In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates. And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!
http://schedule.sxsw.com/events/event_IAP7160

Speaker
avatar for Greg Matthews

Greg Matthews

Group Dir | WCG | Greg Matthews recently joined WCG from Humana where was Director of Social Media & Consumer Innovations. During his tenure at Humana, he created the framework for Humana to organically coordinate all of its social media initiatives – the “Town Square” model... Read More →
JP

Jaime Punishill

Global Head of Wealth Online | Thomson Reuters


Friday March 11, 2011 2:00pm - 3:00pm
Hyatt, Hill Country CD 208 Barton Springs Rd

2:00pm

SXSW Newcomer / Veteran Meet Up
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000478

Speaker
avatar for Tammy Lynn Gilmore

Tammy Lynn Gilmore

Nonprofit Evangelist | SXSW STAFF | SXSW Interactive nonprofit evangelist, Gaelic footballer, sometime singer and actor. Austin, TX is where my heart is!


Friday March 11, 2011 2:00pm - 3:00pm
Hilton, Room 615AB 500 East 4th Street

2:00pm

SXSW ScreenBurn Arcade
The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
http://schedule.sxsw.com/events/event_OE00139

Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Exhibit Hall 2 500 E Cesar Chavez St

2:00pm

SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
http://schedule.sxsw.com/events/event_OE00483

Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, 1 500 E Cesar Chavez St

2:00pm

Technology in Education Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in how new media technology is reshaping education. Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000479

Speaker
avatar for Steve Amos

Steve Amos

Exec Dir | Green Ribbon Schools


Friday March 11, 2011 2:00pm - 3:00pm
Hilton, Room 616AB 500 East 4th Street

2:00pm

The Life of the Startup Parent
You’re starting a startup, freelancing as a designer / developer, working on the next Big Thing, or otherwise being a web entrepreneur. But at home, your little one is toddling around in a playpen, learning how to play soccer, working on a science fair experiment, and growing up. How do you balance your role as a parent with your role as a co-founder? How do you reconcile these two worlds, each of which would happily consume you completely? How much do you rely on your (life) partner? Your (business) partners? How do you reconcile the tension between these two worlds? Come talk with other awesome web workers with kids. Share secrets of success, awkward failures, and other startup / parenting war stories.
http://schedule.sxsw.com/events/event_IAP7715

Speaker
avatar for Charlie Park

Charlie Park

Cofounder | Monotask.com | Charlie Park is an indie web developer and family man. He builds simple apps, like Monotask and PearBudget. He spends the more important parts of his days with his wife (Sarah) and their three daughters. He posts links and whatnot at charliepark.tumblr.com... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Marriott Courtyard, Rio Grande B 300 East 4th Street

2:00pm

Unleashing Employees: Empower Innovation From The Ground Up
Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud services pitched to us 24x7. Empowering technologies will always come to consumers first because it's a wide-open market. A single developer can build an application that changes the world from a broadband-connected bedroom. All this technology puts tremendous power directly into the hands of customers and they often have more information than your sales or services team does. You'd better make sure you give customers better information than they can get elsewhere. The only way to do that is to empower employees to directly engage the needs and expectations of customers. Fortunately, they are not standing still. Your innovative employees are already building new solutions using these same technologies to solve customer problems. In fact, 37% of US information workers use do-it-yourself technology to get work done. It's covert innovation – your employees solving your business problems at the ground level. The challenge is to support this innovation while keeping the company safe. That takes a whole new way of thinking and acting. It takes an empowered IT organization working under a new set of principles. Empowerment is chapter 3 in the Internet story. Chapter 1 was the Web. Chapter 2 was Social Computing. It has that feel of inevitability. Companies like Best Buy that empower employees to solve customer problems will win. Companies that don't will lose.
http://schedule.sxsw.com/events/event_IAP6954

Speaker
avatar for Josh Bernoff

Josh Bernoff

Sr VP, Idea Dev | bernoff.com | Josh is SVP, Idea Development at Forrester Research and is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas. Josh is the coauthor of the BusinessWeek best-selling book "Groundswell... Read More →
avatar for Ted Schadler

Ted Schadler

VP/Principal Analyst | Forrester Research


Friday March 11, 2011 2:00pm - 3:00pm
Hilton, Salon K 500 East 4th Street

2:00pm

Web 3.0 and Human Computation: Ancient Mayan Legacy
[Session will be presented in ENGLISH. Sesión será presentada en INGLÉS – Web 3.0 y Computación Humana: Legado Maya. SXSW Latin America programming hashtag: #sxswLatAm] The small country of Guatemala is contributing positively to the advent of web 3.0? This panel will share some of the research and projects from Guatemalan Artificial Intelligence Scientists and how a small group of a few hundred young engineers have churned out dozens of prototypes and concepts for semantic web ontologies that solve real world problems and dilemmas. The prototypes combine Semantic searches and Semantic Databases which are the base of Web 3.0. One can argue that “it was not in vain” that the Ancient Mayan people of Guatemala are known to have been the pioneers in the use of “zero” amongst all the great World civilizations. General theme of Web 3.0 to be covered by the panelists: The rapid growth and development of the Web has made it be unequally divided, ranging from Web 1.0 to Web 3.0, and even Web 4.0. Still today the main challenge is the “searching and presenting” of information. The explicit representation of the semantics underlying web resources will enable a knowledge-based web that provides a qualitatively new level of service. Automated services will one day assist humans in achieving their goals by "understanding" more of the content on the web and thus provide more accurate filtering, categorization, and search of information sources. Ontologies will play a key role.
http://schedule.sxsw.com/events/event_IAP8164

Speaker
LV

Luis von Ahn

Carnegie Mellon University
avatar for Javier Gramajo-Lopez

Javier Gramajo-Lopez

R+D Project Coord | fundaTICs | Javier Gramajo is specialized in artificial intelligence and semantic web. He currently serves as President of the ICT Commission within the National Council for Science and Technology of Guatemala. He is a distinguished scholar, fellow, and has been... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Hyatt, Big Bend 208 Barton Springs Rd

2:00pm

Writing Workshop with @BettyDraper: Saying It Short
In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
http://schedule.sxsw.com/events/event_IAP7579

Speaker
avatar for Helen Klein Ross

Helen Klein Ross

Founder | Brand Fiction Factory | Helen spent 20+ years as a writer/creative director at top ad agencies like FCB, TBWAChiatDay and Ogilvy. She’s been playing in the social media sandbox since 2007 when she created AdBroad, an award-winning blog with over 11,000 followers from the... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Sheraton, Creekside 701 East 11th St

2:00pm

Your Business + Social Mission = Happiness + Ka-Ching
To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're an employee or owner, you have a bottom-line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend. In this core conversation we'll talk about how your company--no matter its size, focus or budget--can profit from integrating a social mission, how to win support for new initiatives and where to begin. Learn how companies like Linden Labs and Interface used sustainability to differentiate themselves, drive innovation and cut costs.
http://schedule.sxsw.com/events/event_IAP000517

Speaker
avatar for Olivia Khalili

Olivia Khalili

N/A | Cause Capitalism | Olivia Khalili works with companies to design, market and evaluate social initiatives. She is the founder of Cause Capitalism, a consultancy and online resource that helps businesses grow by implementing a social mission. Her approach stems from cross-sector... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Room 8A 500 E Cesar Chavez St

2:00pm

Your Meetings Suck and It's Your Fault
Your meetings are stale, remote, and awkward conversations. You know you rock, but not everyone in your meetings is rocking to the same tune. Sometimes you aren't even sure you are in the same rock band anymore. After having one too many unproductive (and occasionally sleepy) meetings, Happy Cog reinvented it's approach to meeting design around interactive activities, informed conversation, and collaborative design exercises. Happy Cog’s Experience Director Kevin M. Hoffman will review the key ideas from the history of meeting design and good facilitiation, then explore approaches for meetings that have proven engaging and successful to Happy Cog clients. This talk will cover business strategy and project definition activities, conflict resolution processes, big group/small group conversation management, simple research engagements, deliverable presentations, and finally, post mortems. Many expamples will be pulled from Happy Cog's meeting approaches for clients like ecommerce (Zappos, Groupon), tourism (VisitPhilly.com), higher education (Georgetown University, MICA), and museums (the National Holocaust Museum).
http://schedule.sxsw.com/events/event_IAP6214

Speaker
avatar for Kevin Hoffman

Kevin Hoffman

User Experience Dir | Happy Cog | Kevin has been building experiences on the web since 1995. At Happy Cog, he has been the lead user experience strategist and information architect for clients ranging from top higher education institutions to Fortune 100 companies, including Georgetown... Read More →
avatar for Kevin M Hoffman

Kevin M Hoffman

User Experience Dir | Happy Cog | Kevin has been building experiences on the web since 1995. At Happy Cog, he has been the lead user experience strategist and information architect for clients ranging from top higher education institutions to Fortune 100 companies, including Georgetown... Read More →


Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

2:30pm

90 Days with the Phoenix Mars Mission
This is a talk about winning the nerd lottery: The luckiest fanboy in fandom gets a shot to spend three months with unfettered access to mission control--that’s a journalistic first and potential NASA no-no. It’s just your average summer trying to capture the story of 130 of the world’s best planetary scientists exploring the north pole of Mars. It’s a warts-and-all look at the Phoenix Mars mission and NASA’s space narrative from a regular guy who once dreamed of leaving the planet. We’ll focus our space story on a Martian photographer. “Don’t call me that,” Peter Smith, the world’s greatest Martian Photographer says. “And don’t make me look like some wacko mad scientist.” Peter has a hard enough time with the mission’s image as it is. Peter is particular about image because he knows how getting it right has the potential to inspire the next generation of adventurers. More than half his team is here because they grew up watching Apollo and Viking missions. “What’s going to inspire the next generation?” He wants to know. We all want to know.
http://schedule.sxsw.com/events/event_IAP000288

Speaker
AK

Andrew Kessler

Founder/CEO | Togather | Andrew Kessler is the founder and CEO of Togather.com, an events and crowdfunding platform that connects authors and readers through great experiences. Kessler created Togather out of a need he uncovered while promoting his book, Martian Summer: Robot Arms... Read More →


Friday March 11, 2011 2:30pm - 3:30pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

2:45pm

John Gerzema
John Gerzema will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live.
http://schedule.sxsw.com/events/event_OE00747

3:05pm

Kris Krüg
Photographer Kris Krüg will be stopping by the SX Bookstore to meet fans and sign copies of his book, Killer Photos with Your iPhone.
http://schedule.sxsw.com/events/event_OE00553


3:30pm

"Stuff Mom Never Told You" and "Stuff to Blow Your Mind"
Stuff Mom Never Told You (Friday, March 11 joint-podcast session): Can you keep a secret? Even though mom had some great lessons growing up, there were some things she kept from you too. Tune in as Cristen and Molly break down the things your mom wants you to know, but didn’t tell you herself. Stuff to Blow Your Mind (Friday, March 11 joint-podcast session): Are you secretly a mad scientist? From pesky mosquitoes to Darwin, hosts Robert and Julie deconstruct and explore the fascinating world of science. Honored as a top new podcast in 2010 by iTunes, this podcast will turn anyone into a science-loving nerd.
http://schedule.sxsw.com/events/event_IAP991173

Speaker
avatar for Julie Douglas

Julie Douglas

Podcaster | Discovery
RR

Roxanne Reid

Dir | Discovery


Friday March 11, 2011 3:30pm - 4:30pm
Driskill, Maximilian Room 604 Brazos Street

3:30pm

App, Shmapp, Tell Me What Works Across Platforms!
The mobile market is flooded with fun, useful and engaging applications. These apps are becoming increasingly important to a company’s success but many companies are simply recreating their product for mobile without giving adequate consideration to the differences in mobile and Web based usage patterns. Additionally, specific benefits that the Apple and Android platforms offer are commonly not fully leveraged. During this session, Aaron Forth, vice president of product for Mint.com and director of Intuit Personal Finance Group, will discuss how companies can analyze customer usage patterns to develop the best possible mobile application and mold the app to harness the advantages of each platform.
http://schedule.sxsw.com/events/event_IAP7248

Speaker
avatar for Aaron Forth

Aaron Forth

VP of Prod | Mint.com/Intuit | Aaron brings more than 10 years of product development and product management experience to the Intuit Personal Finance Group. He was one of the foundational employees at Mint.com, serving as the company’s vice president of product. Prior to joining... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Hilton, Salon H 500 East 4th Street

3:30pm

Are We Not Men? Reaching New American Dads
Men's media has changed tremendously- almost as much as men and dads have. Today's dads are active in every aspect of the household, from parenting to chores, and yet, they are largely overlooked as readers and consumers. New American Dads are thirsty for knowledge and a community that speaks their common language - that of the real man. The new language of men helps Jacks of all trades learn how to be better at all of them, retain their essential masculinity and perform well in a new paradigm of family, work and self. Traditional media outlets - those that espouse the virtues of supposedly manly interests ($10,000 suits, rare scotch and women, women, women) are missing an opportunity to serve this emerging male marked. In order to speak 'Dad,' media must speak to the realities of his life, his priorities, responsibilities, aspirations and, above all else, be useful. The growing online media directed at the New American Dad understands that service journalism - that which seeks to inform as well as entertain - is the next evolution in the daddy blogger. Blogs have their place, but in order to effect change in men's media, online resources must engage the reader in a conversation, one in which the consumer walks away feeling better informed than they had before engaging the site. Service journalism - how-tos, how it works and best-of lists - have practical applications in readers' lives, thus engendering loyalty and creating conversations with a long overlooked population, while developing an audience for whom older media models based on supposed aspiration and stereotype have little meaningful impact. Speak to dads in their language, encourage them to speak back, teach them something they can use and entertain them - this is the next evolution of men's media.
http://schedule.sxsw.com/events/event_IAP5702

Speaker
avatar for Jason Avant

Jason Avant

Founder/Managing Editor | DadCentric | Jason Avant is the founder and managing editor of DadCentric, a groundbreaking and popular website for fathers. He and the website have been featured on ABCNews.com, BusinessWeek.com, USA Today, Time.com, CNN.com, the Seattle Post-Intelligencer... Read More →
avatar for Craig Heimbuch

Craig Heimbuch

Editor-In-Chief | ManoftheHouse.com | Craig J. Heimbuch is the Editor in Chief of ManoftheHouse.com, an online resource for men and dads owned and managed through a partnership between Proctor and Gamble Entertainment and digital agency Barefoot Proximity. He is an award-winning journalist... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Marriott Courtyard, Rio Grande A 300 East 4th Street

3:30pm

BattleDecks 2011
Battledecks is a laugh-riot rollercoaster of fun and nerves as several contestants try to put together coherent presentations from nonsensical Keynote decks. Previous contestants have laughed, cried, wet their pants and gotten impregnated during the show. The audience has a great time. Everyone goes home happy. Last year's show was a huge success, and we didn't even hand out free vuvuzelas to the audience.
http://schedule.sxsw.com/events/event_IAP6409

Speaker
avatar for Jen Bekman

Jen Bekman

Founder, CEO | 20x200/Jen Bekman Projects Inc | Jen Bekman is a gallerist, entrepreneur, and writer. After building a successful internet career at companies including New York Online, Electric Minds, Disney/GO Networks, Netscape, and Meetup, Jen opened her eponymous gallery in downtown... Read More →
avatar for Joshua Cagan

Joshua Cagan

Sr Dir of Creative Enterprises | N/A | Josh A. Cagan enjoys his wife, his couch, and any movie with “Switchblade” in the title. His 2009 movie BANDSLAM didn’t have the word “Switchblade” but he, and 90% of the top critics on Rotten Tomatoes enjoyed it anyway. He was the... Read More →
avatar for David Cairns

David Cairns

N/A | David Cairns is a San Francisco-based comedian and freelance software engineer. He is currently 26 and still doesn't understand the emotions coursing through his lithe, young body. If you pay him money he will make beautiful things for you, and everyone will be happy.
avatar for Andrew Crow

Andrew Crow

VP, Experience Design | GE | Design Director at GE. Speaker, designer, strategist. Past lives include VP at Razorfish and designer at Adaptive Path. I like to poke things with sticks.
avatar for Jennifer Daniel

Jennifer Daniel

Vector Czar | N/A | You know that time when your friend sent you that website and you thought your screen had a bug on it, but then it turned out it was just part of the website? I'm THAT girl.
avatar for Nick Douglas

Nick Douglas

Editor | Slacktory | Nick Douglas edits Slacktory, a comedy blog, for My Damn Channel. He's the editor of the book Twitter Wit, the former editor of Valleywag and Urlesque, and he's been published in Wired, Slate and Esquire.com.
EH

Erika Hall

Co-Founder, Dir of Strategy | Mule Design Studio
avatar for Molly Lewis

Molly Lewis

SweetAfton23.com | Molly has a hard time explaining to her extended family why she gets recognized by strangers occasionally. Most of the time it's because they've seen her play ukulele, either on her YouTube channel or onstage with Jonathan Coulton and W00tstock. Sometimes it's because... Read More →
avatar for Bryan Mason

Bryan Mason

Pres | Typekit | Bryan is one of the founders and the president of Typekit, a service for making everything awesome. He grew up in Colorado, so it's probably the altitude.
avatar for Albert McMurry

Albert McMurry

AmericanDrink.net | Albert McMurry, American Drink’s mastermind, lives in Tacoma, WA. His writing can be found under false names in the “Letters” sections in back issues of Penthouse and Hustler, on Twitter as @SeoulBrother, at seoulbrother.com and on American Drink dot net... Read More →
avatar for Mike Monteiro

Mike Monteiro

Design Dir | Mule Design Studio | I’m the Design Director at Mule.



Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

3:30pm

Can You Trust Me?
It’s no secret that it’s been a tough time for some of the world’s most trusted brands—BP, Google and Facebook are just a few of the companies that have been recent victims of brand erosion. In the digital age, information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day a brand is synonymous with trust for millions of people, the next day it’s being dragged through the digital mud by a few over a product recall or privacy violation. Unfortunately, it’s happening faster and with bigger implications and greater transparency than ever before. Consumers have stopped basing their trust of successful brands on the mere knowledge that they are financially successful—or because they run ads that inspire trustworthiness. In fact, it seems the very definition of “brand trust” is morphing as rapidly as technology is. More often, an increasingly-skeptical public is flocking to the web for real-time information and social network commentary posted by “officials” or by anyone else with an Internet connection and an axe to grind. Paul Parkin, Founding Partner of SALT Branding and expert on brand building, will provide an overview of the ever-evolving “brandscape” and share strategies for building and maintaining brand trust online and offline. He will also discuss how to best redefine and measure brand trust across different generations—Baby Boomers, Gen X and Gen Y—and why consumer collaboration will be key for marketers in the years to come.
http://schedule.sxsw.com/events/event_IAP8269

Speaker
PP

Paul Parkin

SALT Branding


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 8A 500 E Cesar Chavez St

3:30pm

Child's Play: Game Design As An Educational Gateway
Society stands to gain a lot from our next generation of kids, who are not only consuming vast amounts of media, but highly engaged with creating media themselves. Research shows the top type of media kids aim to engage in online are games. If we empower them with the tools to make their own games, we give them the opportunity to build valuable technical, artistic, storytelling, media literacy, and complex systems thinking skills. This panel will explore actual classroom case studies and perspectives on the effects of teaching game design to young children.
http://schedule.sxsw.com/events/event_IAP8019

Speaker
avatar for Michael Angst

Michael Angst

CEO | E-Line Media | Michael is the Co-Founder and CEO of E-Line Media, a publisher of game-based learning products and services that engage, educate and empower, helping to prepare youth for lives and careers in the 21st Century. E-Line is the publisher of Gamestar Mechanic, a game... Read More →
IC

Idit Caperton

MaMaMedia Inc
avatar for Idit Harel Caperton

Idit Harel Caperton

Pres/Founder | World Wide Workshop | Idit is a social entrepreneur and a pioneer in using new-media technology for creative learning, innovation and globalization through constructionist learning theory. In 2004 she founded the www.WorldWideWorkshop.org to leverage her unique blend... Read More →
avatar for Colleen Macklin

Colleen Macklin

Assoc Professor | Parsons The New School for Design | Colleen Macklin is a game designer, an Associate Professor in the school of Art, Media and Technology at Parsons The New School for Design and Director of PETLab (Prototyping Education and Technology Lab), a lab focused on developing... Read More →
avatar for Nina Walia

Nina Walia

Assoc Dir | PBS | Nina Walia has overseen interaction design and content development of websites and games for the Webby-award winning pbskids.org since 2004. Committed to making a positive impact on the lives of children through curriculum-based games, she has worked with educational... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Hilton Garden Inn, Sabine 500 North IH 35

3:30pm

Cops 3.0: The Future of Policing and the Internet
The internet has become a critical tool for law enforcement.This presentation will demonstrate ways it is used for investigations and community outreach, discuss privacy issues and controversies, and explore the reach and limits of the law when police go online.
http://schedule.sxsw.com/events/event_IAP5668

Speaker
avatar for Kirby Plessas

Kirby Plessas

CEO | Plessas Experts Network Inc | Kirby Plessas, president and CEO of Plessas Experts Network, Inc., is an Open Source Intelligence (OSINT) expert, an Army veteran trained as an Arabic linguist, and worked at the Defense Intelligence Agency for Radiance Technologies, Inc. She has... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 9ABC 500 E Cesar Chavez St

3:30pm

Creating an Effective Marketing Intern Program
Would you like a helping hand that is affordable, accommodating, and productive? With the explosion of Web and mobile applications, now more than ever, companies could benefit from a helping hand. With so much to do, and so little time, Amanda and Caroline share how to knockout that online marketing to-do list with an internship program, where they address how to assess the workload, create a mutually beneficial program and recruit Rockstar interns. Amanda and Caroline will share strategies and tactics on: (1) Finding ideal tasks for interns (2) Developing the internship program structure (3) Setting expectations on free versus paid. This presentation intends to show you how to create a win-win situation for both your company and your interns.
http://schedule.sxsw.com/events/event_IAP7146

Speaker
avatar for Amanda McGuckin Hager

Amanda McGuckin Hager

Dir of Mktg | Infochimps | I am a high-tech marketing professional with over 17 years of experience focused on strategic marketing programs that drive demand. As a key company contributor, I foster strong relationships with board members, executives, product and sales teams. As an... Read More →
avatar for Caroline Lim

Caroline Lim

Co-Founder | GoMarket.me | With limited internship possibilities while pursing my Marketing degree, I followed my intuition and strayed away from the “Corporate America” path. Fortunately, I was offered a stellar internship at an ambitious start-up company that opened many doors... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Hilton Garden Inn, Trinity 500 North IH 35

3:30pm

Do Agencies Need to Think Like Software Companies?
How much do marketers (& their agencies) need to know about technology? Advertisers and brand marketers are entering a brave new world -- one where code is on par with content. "Consumers" are now "users." So should "marketers" be "developers"? Enter the hybrid marketer. More and more agencies are finding they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who have a consumer mindset. At the same time, agencies are adopting practices--agile development, continuous deployment--learned from the tech world. But should they really try this stuff at home? Should "marketers" be worrying about, say, the video capability of the latest iPhone, or pushing the envelope with HTML5? Or should they just stick to their core competencies and work with established software companies / dev shops to realize their ideas? How else is technology affecting the agency model and the creative process?
http://schedule.sxsw.com/events/event_IAP7768

Speaker
avatar for Matt Galligan

Matt Galligan

Co-Founder | Circa | Matt Galligan, 26, is the Co-Founder and Chief Strategy Officer of SimpleGeo, based out of San Francisco, CA that provides tools and services that make it easy for developers to add location functionality to their apps. He previously founded Socialthing, a company... Read More →
AK

Amanda Kelso

Managing Dir Google Creative Lab | Google
avatar for Ben Malbon

Ben Malbon

Dir Creative Partnerships | Google | Ben leads the Creative Partnerships team at Google, a group whose goal is to invent the future of marketing through partnerships with forward-thinking brands and agencies, and by embracing new approaches to how digital creative gets made. Ben was... Read More →
avatar for Allison Mooney

Allison Mooney

Head of Trends & Insights, Mktg | Google | Allison Mooney is Head of Trends & Insights, Marketing at Google. She works to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences... Read More →
RR

Robert Rasmussen

CCO | DDB Tribal
avatar for Rob Rasmussen

Rob Rasmussen

CCO | Tribal DDB | Robert Rasmussen, Tribal DDB’s Chief Creative Officer, has worked in the most creative traditional and digital agencies on his path from designer to art director, to creative leadership including W+K, BBH, R/GA, and JWT. Rob’s major client credits include Nike... Read More →
RW

Rick Webb

Investor


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

3:30pm

Expressing Yourself Musically with Mobile Technology
The mobile landscape as we know it is focused heavily on gaming, productivity and social media applications. But as mobile technology continues to advance and phones become smarter, people will search for even more intimate, immersive and interactive ways of expressing themselves. Today, mobile technologies have made music creation easy, affordable and accessible to the masses, enabling users of all ages, abilities and backgrounds, to create and share music, regardless of previous musical knowledge. Whether you’re a fan of hip hop, classic, pop or video game theme music, there is an app for everyone. And the entertainment industry has taken notice – almost every big name artist or brand has an app for mobile devices. Most of them are just fancy message boards providing information, but some are pushing the limits of what it means to interact with the artist or brand. From the palm of your hand you can Auto-Tune your voice to sound like your favorite hip hop star, play an instrument designed by Jorden Ruddess of Dream Theater or join a virtual Glee club. Each of these artists and brands are building communities thru mobile apps that provide anyone the ability to explore their inner star. This presentation will discuss how advances in mobile technology have opened up a new world of expression to everyone and enabled users to broadcast their own musical talents across the globe.
http://schedule.sxsw.com/events/event_IAP7184

Speaker
GW

Ge Wang

Co-Founder, CTO | Smule Inc


Friday March 11, 2011 3:30pm - 4:30pm
Hilton, Salon F-G 500 East 4th Street

3:30pm

Fan to Fanatic: True Blood's Marketing Hook
Television series' such as True Blood start with a great idea, a great script, and great actors. But what happens between concept and phenomenon? HBO has capitalized on the momentum the show has gained throughout the first three seasons with some of the most creative marketing campaigns ever, including a Tru Blood drink campaign for a beverage that had yet to exist, creative that “hacked reality” and spoke to the vampires living among us, a Jessica Hamby character video blog, opposing web sites for the American Vampire League and Fellowship of the Sun, and merchandise ranging from Lafayette's "L" necklace to Sookie's Merlotte's apron. Attendees will follow the story of True Blood from the inception of the series through the creation of the "immersion" fan experience through the mediums of Print, Television and the Internet. They will learn the selling points, the marketing tools and the magic that "turn" fans into fanatics.
http://schedule.sxsw.com/events/event_IAP5536

Speaker
avatar for Todd Brandes

Todd Brandes

Managing Director | Digital Kitchen | As Managing Director of DK, Todd's mission is to redefine what an Agency can be, and has done so by helping to turn DK from a Motion Graphics firm into a full service hybrid Agency in the span of 2 1/2 years. Todd wears multiple hats at DK but... Read More →
avatar for Sabrina Caluori

Sabrina Caluori

VP, Social Media & Performance Mktg | HBO | Sabrina Caluori is vice president, Social Media and Performance Marketing, for Home Box Office, responsible for HBO’s enterprise social media strategy including the execution of social marketing tactics for over 40+ HBO and Cinemax programming... Read More →
avatar for Zach Enterlin

Zach Enterlin

SVP, Program Advertising | HBO | Zach Enterlin is senior vice president, HBO Program Advertising, for Home Box Office, responsible for overseeing the development and execution of consumer advertising and promotional campaigns for all HBO original programming categories across all... Read More →
avatar for Liz Henderson

Liz Henderson

Co-Owner, Editor | Nice Girls Media LLC | My friend and business partner, Melissa Lowery, and I began collaborating on fan websites in May, 2007. After running several individual sites for different television shows, we decided to narrow things down to make them more manageable. We... Read More →
avatar for Mike Monello

Mike Monello

Campfire | Mike has been intimately involved in the creative development of every project that has come through Campfire's doors. From Beta-7 for Sega and True Blood for HBO to Frenzied Waters for Discovery, he's led work that has been awarded top honors at the One Show, Clio, Mixx... Read More →
EW

Erica Wiggins

Todo Austin
avatar for Erica Stall Wiggins

Erica Stall Wiggins

Exec Editor | TODO Austin | Erica Stall Wiggins is a journalist, editor, and marketing and public relations professional based in Austin, Texas. In addition to her duties as Executive Editor of the multicultural journal TODO Austin since 2009, she serves on the Board of Directors... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

3:30pm

Folkways These Days: Crafty Knowledge in Digital Networks
With the rise of the virtual has come a renewed interest in the material. Evidence of this renewed interest is everywhere in pop culture, from steampunk to Maker Faire, from Readymade to Make to Etsy, from yarn bombing to LED throwies. We see it in craft: the handmade mandolin, the carefully stitched quilt, the custom cabinet. We see it in the vinyl resurgence and the newfound nostalgia for the mix tape. We see it in the Bamboo Bike Studio. We see it in the resurrection of Polaroid film by the IMPOSSIBLE project. Even as we go further into digital culture, we’re getting up from the computer to hold stuff, to make stuff, to shake stuff. And yet, there’s a sense that renewed interest in the material is facilitated by digital networks. That is, we go online to learn about craft, to meet-up with makers, to feed our fetishes. We send pictures of our creations from our digital devices to our social networks. All over the Web non-technical people are using new media to create, arrange, redesign, archive, and distribute their crafts. As they do, new techno-folkways are being passed down not only via new tools and networks, but also--as William Graham Sumner writes in his seminal book, Folkways--by "tradition, imitation, authority.” Folkways--the paths worn by mild social pressure--are being trod online. This panel will explore the various crossroads where craftwork meets network, with special attention paid to bridging the digital divide in rural America.
http://schedule.sxsw.com/events/event_IAP6810

Speaker
avatar for William Burdette

William Burdette

Asst Dir/Digital Writing/Research Lab | The University of Texas | Will Burdette is a bit of a digital dilettante., but his scholarship focuses on the intersections of audio recording technologies and writing practices.
avatar for Collin Farill

Collin Farill

Partner | Object Trust | Driven by his passion for learning, Collin Farill has been a practicing industrial designer since graduating from Virginia Tech in 2003. He is also first mate and pressman for his wife Julia Farill at her letterpress studio Red Bird Ink. Together with his... Read More →
avatar for Nathan Kreuter

Nathan Kreuter

Asst Professor, English | Western Carolina University | Nate Kreuter is an assistant professor of English at Western Carolina University.
avatar for Nate Kreuter

Nate Kreuter

Asst Professor | Western Carolina University | Nate Kreuter grew up in rural Virginia, in the shadow of Purgatory Mountain. After working as an intelligence analyst for the National Geospatial-Intelligence Agency, Nate entered academia, and he currently works as an assistant professor... Read More →
avatar for Ryan McKerley

Ryan McKerley

Owner | mckerley ceramics
MS

Magda Sayeg

textile artist | Knitta Please


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 10AB 500 E Cesar Chavez St

3:30pm

From Personal Blogger to Professional Marketer
There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community? How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger? This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.
http://schedule.sxsw.com/events/event_IAP6043

Speaker
avatar for Melissa Lion

Melissa Lion

Sr Account Exec | CMD Agency | Melissa Lion made the jump from personal blogger to professional marketer in 2010. After freelancing for four years as a blogger, a consultant and teaching private classes on social media and narrative as well as blogging, she revamped her resume to... Read More →
avatar for Deb Rox

Deb Rox

Business Dev | 3 Smart Girlz | Deb Rox works with bloggers, marketers and PR firms to craft bold, progressive projects that support content creators while delivering actionable results for sponsors. Blogger clients include individual influential blogstars, web/print magazine Story... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Marriott Courtyard, Brazos 2-3 300 East 4th Street

3:30pm

3:30pm

Got Great UGC, Poor Monetization?
What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.
http://schedule.sxsw.com/events/event_IAP8051

Speaker
MR

Marty Roberts

VP Sales | thePlatform


Friday March 11, 2011 3:30pm - 4:30pm
Hyatt, Hill Country CD 208 Barton Springs Rd

3:30pm

HackingWork: Why Good Work Means Breaking the Rules
Business is broken. We gotta fix it. Together, in this session, we'll start doing just that. Hacking Work is about exposing the cheat codes for work that we found while interviewing an underground army of benevolent hackers — working around business's stupid rules.
http://schedule.sxsw.com/events/event_IAP8344

Speaker
BJ

Bill Jensen

simplerwork.com


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

3:30pm

Hold on Loosely: How Loose Organizations Work
Companies always try to grow so they can do more things, add more capabilities, and make more money - right? Not anymore: Not in Austin, or in many other places. People are finding that digital and mobile technologies can help them to organize more loosely and rapidly, and that means they can keep small and flexible, scale up when necessary, and link up with other loose organizations to swarm big projects, even if they are freelancers working out of their own houses, coffee shops, or coworking spaces. How do these loose organizations work? In this core conversation, I'll briefly share stories from my research into some of Austin's loose organizations: freelancers, coworking spaces, and an internet startup. I'll discuss how the organizations in my research hold together, function, and build links with each other. With these cases in mind, I'll moderate a discussion about attendees' own experiences with loose organizations and brainstorm ways to make them run more effectively. Afterwards, I'll post conversation notes on my blog so we can keep the ball rolling after SXSW.
http://schedule.sxsw.com/events/event_IAP5412

Speaker
avatar for Clay Spinuzzi

Clay Spinuzzi

Assoc Professor | University of Texas at Austin | Clay Spinuzzi is an associate professor of rhetoric and writing at the University of Texas at Austin. He studies how people organize, communicate, collaborate, and innovate at work, especially in loose, digitally connected organizations... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Marriott Courtyard, Rio Grande B 300 East 4th Street

3:30pm

Matt Mullenweg Interview: The Future of WordPress
Speaker
avatar for John Battelle

John Battelle

Exec Chairman | Sovrn | John Battelle serves as Executive Chairman of sovrn Holdings, Inc. Prior, he was Founder, Executive Chairman, and CEO of Federated Media Publishing. John was also the co-founder, Executive Producer and Program Chair of the Web 2 Summit. Johnmaintains Searchblog... Read More →
avatar for Matt Mullenweg

Matt Mullenweg

Automattic | In May of 2003, at 19 years old, Matt co-founded WordPress, the open source publishing platform, which is now used by 20.6% of the web. Two years later in August of 2005, Matt founded Automattic, the company behind the commercial version of WordPress, WordPress.com and... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

3:30pm

Play at Work: Agile Games for Productive Teams
Get together with other conference attendees and play games in this unique participatory interaction. If you are curious about Agile development and want an insider view of the activities Agile teams do every day, this session is for you. A special emphasis will be placed on experiential learning through Agile games and exercises, such as "Story Writing" and "Planning Poker," in this hands-on, interactive session. Learn first-hand how games and other Agile tools and techniques can be successfully adopted by project teams, resulting in rapid delivery and improved teamwork. Participants will be strongly encouraged to share their own experiences and learn from each other in this session.
http://schedule.sxsw.com/events/event_IAP6805

Speaker
avatar for Christian Nelson

Christian Nelson

Partner | Carbon Five | Christian is a software developer, technical lead and agile coach. He's passionate about helping teams find creative ways to make work fun and productive. Working on many projects with as many different teams has provided a deep pool of experience from which... Read More →
avatar for Alon Salant

Alon Salant

Principal | Carbon Five | Alon Salant is a founder and owner of Carbon Five, a software development firm dedicated to delivering high value software through an agile collaboration with its clients. Alon has over 15 years experience delivering web applications to his clients. His areas... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

3:30pm

Promiscuity or Private Groups: Mobile Photo Sharing
We all know photo sharing is nothing new - it's been around as long as photos have been around and that's a long long time! So what's all the buzz around mobile photo sharing now? Are people all jumping on the bandwagon to share their mobile photos? Instagram just passed 1M users within 3 months of their launch. Path introduced somewhat controversial private group sharing with 50 friends limit. And LiveShare by Cooliris just launched the first flexible private group sharing service for photos. Which brings us to question, are users more likely to resort to private streams? Is that where we are headed - small, intimate groups? What does it mean for the overall social graph(s) we have been building for the past years? Come and join in on the discussion around mobile photo sharing, the hottest topic in Silicon Valley.
http://schedule.sxsw.com/events/event_IAP000507

Speaker
avatar for Louis Gray

Louis Gray

VP, Marketing | my6sense | Louis Gray is vice president of marketing for my6sense, author of the Silicon Valley tech blog louisgray.com and father of three under three.
avatar for Mayank Mehta

Mayank Mehta

Co-founder and Director of Products, Cooliris | Cooliris | Mayank loves innovative consumer applications and technologies. Prior to Cooliris, Mayank founded and sold Ambient Technologies, a company focused on developing home automation software for mobile devices. Most recently, after... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Hilton, Salon K 500 East 4th Street

3:30pm

Social Games: Manipulating Your Brain Chemistry, For Good
Generally speaking, there's an assumption that casual games are a waste of time. What can playing a "meaningless" Facebook game for a few minutes really accomplish, anyways? Do I really need to "rescue" another "sheep"? Another point of view is that they're a little bit sinister, manipulating you into emptying your wallet, or giving up personal information. But perhaps both positions are missing the point. This new genre we call "Casual Social Games" represents a fascinating opportunity to better understand our own behavior, and to direct it, intentionally, for our own benefit, and for the greater good of society.
http://schedule.sxsw.com/events/event_IAP5539

Speaker
JB

Jason Brown

VP, Player Insights | Zynga | Jason Brown is Vice President, Marketing & Player Insights at Zynga. His teams' work is to understand players well enough to deliver the most fun and social game experience. Before Zynga, Jason drove customer focus at eBay, as VP of Consumer Loyalty (North... Read More →
avatar for Michael Fergusson

Michael Fergusson

CEO | Ayogo Games Inc | Michael is the Chief Executive Officer and founder of Ayogo Games Inc., and is dedicated to the idea that playing is one of the most productive things we can do. He’s been an entrepreneur and innovator on the Web for over 15 years, and the games he has developed... Read More →
avatar for Brenda Gershkovitch

Brenda Gershkovitch

CEO | Silicon Sisters Interactive Inc | Brenda Bailey Gershkovitch was previously the C.O.O. of Deep Fried Entertainment, a PSP, DS and Wii development studio in Yaletown, Vancouver. As C.O.O. of Deep Fried, Brenda oversaw all operations of the studio and brought five console games... Read More →
avatar for Adam Penenberg

Adam Penenberg

Professor/editor/writer | PandoDaily
MW

Margaret Wallace

CEO | Playmatics



Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom B 500 E Cesar Chavez St

3:30pm

Social Network Users' Bill of Rights: You Decide
The Facebook and Google privacy controversies of Spring 2010 highlighted the gap between technical innovation and user expectations on a global scale, leading representatives of various user constituencies to draft a definitive Social Media Users Bill of Rights for the 21st Century at the Computers, Freedom and Privacy Conference in San Jose, CA. The idea of a Social Network Users’ Bill of Rights (#billofrights) has been around for years, but no large user set has actually collated the key values and principles that should go into such a Bill of Rights and put them to a world-wide vote – until now. All privacy law is based to some degree on social norms. The panelists and other representatives of various user constituents drafted a definitive Social Media Users Bill of Rights. This kicked off a conversation between Facebook, the ACLU and others affected by technology’s expansion into daily life. The next step is to debate and have a public vote on it. The voting is open from now until June 15, 2011 – the anniversary of the date the U.S. government asked Twitter to delay its scheduled server maintenance as a critical communication tool for use in the 2009 Iran elections. As the preamble of the document reads, "We the Users," the “Bill of Rights” document has been released to the public for vetting and debate. This is an important step, both from a future activism and legislative perspective, in the fight to define our digital futures. Through this discussion, we will explore the evolution of privacy in the digital age, the changing relationship between users and online service providers, and the social, political and cultural ramifications of life in a networked world – and the SXSWi community will have a say in the development of a watershed document for user rights online.
http://schedule.sxsw.com/events/event_IAP7315

Speaker
avatar for Lisa Borodkin

Lisa Borodkin

Attorney | Lisa Borodkin is passionate about popularizing technology and simplifying the law.
avatar for Christina Gagnier

Christina Gagnier

CEO | TRAIL | Christina Gagnier leads the Intellectual Property, Internet & Technology practice at Gagnier Margossian LLP, with a specialization in social media, copyright and information privacy.
avatar for Alexander Howard

Alexander Howard

Government 2.0 Correspondent for 
O’Reilly Media | O Reilly Media | I work at O'Reilly Media, where I focus on learning and writing about the intersection of government, citizens and the Internet, sharing the voices, technologies and issues that matter in that space. I correspond... Read More →
JL

Jack Lerner

Clinical Asst Professor of Law | USC Law School


Friday March 11, 2011 3:30pm - 4:30pm
Hyatt, Hill Country AB 208 Barton Springs Rd

3:30pm

SXSW Newcomer / Veteran Meet Up
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000480

Speaker

Friday March 11, 2011 3:30pm - 4:30pm
Hilton, Room 615AB 500 East 4th Street

3:30pm

Technology in Latin America Meet Up
Meet, network, share new ideas and make new friends with other Latinos and Latin American attendees at the 2011 SXSW Interactive Festival. Bar onsite.
http://schedule.sxsw.com/events/event_IAP000047

Speaker
avatar for Ricardo Guerrero

Ricardo Guerrero

Chief Buzz Generator | Social Media Dynamo | - Co-organizer http://AmericasITForum.com Thurs. 3/10, University of Texas Club, in the UT stadium (see link below) [HAPPY HOUR 6:30-8:30 open to EVERYONE, including those without SXSW badges] - Host "Technology in Latin America Meet Up... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Hilton, Room 616AB 500 East 4th Street

3:30pm

The Accidental Writer: Great Web Copy for Everyone
Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
http://schedule.sxsw.com/events/event_IAP6933

Speaker
avatar for Melanie Seibert

Melanie Seibert

Web Writer | Prose Kiln | For the past ten years, Melanie Seibert has worked as a writer--of web copy, articles, reviews, technical documentation, resumes--just about everything. She loves crafting creative, concise copy, and learning about content strategy. She works full-time for... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Sheraton, Creekside 701 East 11th St

3:30pm

The New Frontier of Social Gaming
In this talk, Brian will discuss the typical social gamer and how this profile has evolved in the last year. 2009 was about introducing social gaming to the mainstream. In 2010, social gaming has gone mainstream with 65 million people playing FarmVille alone. 2009 was about introducing social gaming to the mainstream. In 2010, the quality bar has gone up with the release of games like FrontierVille, which hit 20 million users in its first forty days. This talk is targeted towards social game developers. In the talk, Brian would discuss the innovation and mechanics it takes to build fun, viral and engaging social games.
http://schedule.sxsw.com/events/event_IAP7473

Speaker
avatar for Brian Reynolds

Brian Reynolds

Chief Game Designer | Zynga | An twenty-year industry veteran, Brian Reynolds is recognized as one of the industry's most talented and productive game designers. Honored by PC Gamer magazine as one of twenty-five "Game Gods," Reynolds played a principal role founding three successful... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

3:30pm

The Potential of Augmented Reality for Education
Augmented Reality (AR) is on the verge of becoming a household name. Even though the concepts and technologies that make AR possible have been around for quite sometime, the tech-savvy community has been abuzz lately as mobile platforms such as iOS and Android have played a large role in bringing AR to the masses. But what is AR? In a nutshell, AR is a reality or environment that is augmented by layers of computer-generated information. Recent AR technologies have allowed for mobile devices to add layers of reality atop the world we see through our cell phone cameras. Several applications such as Layar, AroundMe and others allow users to find and interact with information and other users by simply panning their cell phones around them. What are some current examples of AR technologies, applications and potential uses around today? How does this technology affect education? What types of knowledge, community-building activities, contextual and informal learning experiences can be created with AR? How can we use AR to augment learning outcomes and creation of communities of practice? These are just some of the questions we will discuss on this panel.
http://schedule.sxsw.com/events/event_IAP7238

Speaker
avatar for Brandon Carson

Brandon Carson

Learning | Yahoo! | I am a leader and strategic driver focused on organizational and team success. As a learning strategist, I drive leadership initiatives, strategic planning, employee development, program implementation, change management and collaborative partnerships designed... Read More →
KH

Karen Hamilton

Professor | George Brown College | Karen Hamilton is a Liberal Arts & Science Professor and Online Coordinator at George Brown College in Toronto, Canada. Current courses include Psychology of Consumer Behaviour, Visual Communications and Soap, Sex & Cigarettes: A Cultural History... Read More →
avatar for Brendan Scully

Brendan Scully

Mgr Business Dev | metaio Inc | Brendan is a Business Development Manager and Experience Designer at metaio, Inc., the world-leader in Augmented Reality (AR) solutions. After graduating from Dartmouth in 2010 with a special major in Augmented Reality Design, he joined up with metaio... Read More →
avatar for Tish Shute

Tish Shute

Reality Architect | Stupid Fun Club LLC | Tish is working with Will Wright on designing and developing a new franchise of personally aware mobile social experiences where your actual life is the gaming platform.
avatar for Enzo Silva

Enzo Silva

Instructional Designer | Oracle | Enzo Silva is a recognized expert, author and speaker in the learning technology field. He brings his unique insight as a social media and gaming expert to his role as a curriculum developer at Oracle. Previously, Enzo served as an instructional designer... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Hilton Garden Inn, Rio 500 North IH 35

3:30pm

The Steroid Culture of Social Media: You Use?
Ever think about taking shortcuts to boost your numbers? You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you "important" to all those other social media influencers. I know you have. You know you have. But did you use those performance enhancing social media techniques? Humans are naturally drawn to shortcuts. Even when they are already successful. Take Barry Bonds. Not the Barry Bonds you remember with the bulging muscles in San Francisco. The younger, leaner version. The one who was with the Pirates and on his way to the Hall of Fame. Each day he worked hard on the fundamentals of the game. Then, boom, he was on steroids, a caricature of himself and a tarnished legacy. Why? The numbers competition. We all know the equivalent of a Barry Bonds in social media. Someone who is enhancing their performance the wrong way. Maybe it started with a simple list buy of Twitter followers. But then suddenly they were researching blackhat SEO techniques for a temporary boost in traffic. Then one day they wake up in a cold sweat after an all night Astroturfing session. It's time to get help! Join us for a frank discussion on how the steroid culture has infected the social media realm. We will discuss the signs of a social media steroid user, how it hurts us all and a 12-step program to rehab those that have already fallen down the hole.
http://schedule.sxsw.com/events/event_IAP5676

Speaker
avatar for Laura Beck

Laura Beck

Founding Editor | Vegansaurus.com | Fat redhead usually wearing an outfit featuring some type of woodland creature.
avatar for Kyle Flaherty

Kyle Flaherty

Dir of Mktg | BreakingPoint
avatar for Troy Nalls

Troy Nalls

Brand Chef | More Cabbage
avatar for Tim Walker

Tim Walker

BreakingPoint Systems | Tim Walker is a writer, marketer, and speaker with a professional background that includes work as a journalist, blogger, business analyst, historical researcher, and social media practitioner. After spending 10 years with the business information publisher... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

3:30pm

Thin is In. The Future of Digital Wallets
The growing hole in your back jeans pocket is getting a bit too personal. No need to swipe anymore. Just scan. When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place. Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends. The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
http://schedule.sxsw.com/events/event_IAP7267

Speaker
CN

Christina Nguyen White

User Experience Designer | SapientNitro | With a background in Industrial Design, Christina specializes in the design & strategy of smart and usable user experiences for mobile and digital merchandising interfaces. Recent work includes award-winning AutoTrader iPhone application and... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Hilton, Salon J 500 East 4th Street

3:30pm

Under 25 and Rebuilding Communities Using Social Media
“Children are the living messages we send to a time we will not see.” -Neil Postman, The Disappearance of Childhood (introduction), 1982 As we move into an era of digitalization, today's youth are poised to reap the rewards they sow (and tweet), and have been given the opportunity make history along the way. The youth are taking the reins on this technological era to generate more options for our lives than ever before. Youth from all over the globe are using digital platforms and tools to transform communities and building our very own empire. Free from financial limitations, cultural pressures, and stigmas, the Internet is serving as one of the biggest platforms to help the youth make impacts in everyday life. We’re creating new jobs, rebuilding communities, expanding networks, developing critical business skills, and learning how to preserve our history. We’re using the internet to “connect the dots” and this panel will take a deeper look at how the youth are making changes.
http://schedule.sxsw.com/events/event_IAP6079

Speaker
avatar for Corvida Raven

Corvida Raven

Tech Blogger, Social Media Consultant | SheGeeks.net | Founder and Editor of SheGeeks.net, Corvida has consistently captured the tech world's attention since she was 19. Corvida passionately shares spot on insights on the value of today's gadgets, social media services, and mobile... Read More →
avatar for Karl Rivera

Karl Rivera

Founder | KarlRivera.com | Karl rivera is not your ordinary teen. As a blogger he presents a fresh perspective on technology and social media. As a photographer he takes dynamic photos that resonate deeply within the viewer. As a speaker he delivers with passion and confidence. And... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Hyatt, Big Bend 208 Barton Springs Rd

3:30pm

Why Everything is Amazing But Nobody is Happy
According to Louis CK: "Everything is amazing and nobody is happy". Are we humans overwhelmed by witnessing Moore’s Law in action? Has Social Media and it’s accessories left us technologically rich but spiritually bankrupt? This panel will explore the effects Social Media is having on us as humans and spiritual creatures in three areas: -Our Evolution: Humans have spent millions of years hunting and gathering but just the past few pointing, clicking and tweeting. What effect is Social Media having on our development as human beings? Is it ushering us into the next stage of human evolution or is it just making monkeys out of us? -Our Relationships: Facebook is being cited by divorce lawyers as the next big catalyst for marriage break-ups, but it can also connect us with amazing people we never would have met otherwise. And what about our relationships with ourselves when we can’t even sit quietly alone because we have an iPhone? How can we use these tools to become actual friends and not just Facebook friends? -Our Spirituality: Social Media can connect us with some truly transcendent moments (Paul Potts singing opera) and these moments can make the human spirit soar. But, in the long run, is it just dumbing us down with instant gratification and vibrating Twitter notifications? This panel will explore how we can use our embarrassment of technological riches to become better and more content people.
http://schedule.sxsw.com/events/event_IAP7538

Speaker
avatar for Zachary Burt

Zachary Burt

Mr Awesome | Awesomeness Reminders LLC | Technology geek. Psychology major. Vegan. Web entrepreneur (AwesomenessReminders.com, CompassionPit.com).
DH

Daniel Hope

Counselor | DanielHope.org | Daniel Hope is a Counselor who focuses on the effects social media is having on our relationships. Daniel started his first company, Employee Insider (an employer-rating social network) in 2003 and has had a fascination with social media ever since. In... Read More →


Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 5ABC 500 E Cesar Chavez St

3:45pm

Josh Bernof
Josh Bernof will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Empowered.
http://schedule.sxsw.com/events/event_OE00623


4:00pm

The Personal MBA: Mastering Productivity, Happiness, and Wealth
Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works. Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year. This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture. “These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group
http://schedule.sxsw.com/events/event_IAP7628

Speaker
JK

Josh Kaufman

Author | The Personal MBA | Josh Kaufman is the author of "The Personal MBA: Master the Art of Business" and a business teacher who helps people develop their business skills, start new ventures, and get ahead in their fields. Before creating PersonalMBA.com, he worked for Procter... Read More →


Friday March 11, 2011 4:00pm - 5:00pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

4:20pm

Josh Kaufman
Josh Kaufman will be stopping by the SX Bookstore to greet registrants and sign copies of his new book, The Personal MBA: Master the Art of Business.
http://schedule.sxsw.com/events/event_OE00547

4:30pm

Andrew Kessler
Author Andrew Kessler will be meeting fans and signing copies of his new book, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days with the Phoenix Mars Mission.
http://schedule.sxsw.com/events/event_OE00548

4:30pm

NEVERDIE Studios Presents: SXSW ScreenBurn Arcade Happy Hour
Join ROCKtropia in a toast for victory in the first Virtual World War! The fight for the future of Music.
http://schedule.sxsw.com/events/event_OE00129


Friday March 11, 2011 4:30pm - 5:30pm
Austin Convention Center, Exhibit Hall 2 500 E Cesar Chavez St

4:50pm

Bill Jensen
Mr Simplicity, Bill Jensen, will be stopping by the SX Bookstore after his book reading to greet fans and sign copies of Hacking Work: Breaking Stupid Rules for Smart Results.
http://schedule.sxsw.com/events/event_OE00546


4:50pm

Kevin Poulsen
Wired senior editor Kevin Poulsen, will be stopping by the SX Bookstore to meet fans and sign copies of his new work, Kingpin: How One Hacker Took Over the Billion Dollar Cyber Crime Underground.
http://schedule.sxsw.com/events/event_OE00549


5:00pm

Apps for Healthy Kids: Government Challenges FTW
The Apps for Healthy Kids competition pooled $60k in prizes in support of the First Lady's Let's Move initiative to reduce obesity and raise awareness for healthy lifestyles. USDA led the effort providing the MyPyramid dataset and focusing the app and game competition on "tweens" for learn through play, and nutritional gatekeepers to arm them with critical information to make healthy food choices. We started from scratch and found tremendous support in the Office of Science and Technology Policy as well as the game/app developer community. The challenge platform welcomed entries and we invited the public to vote. An esteemed judging panel including Aneesh Chopra and Steve Wozniak will select winners. By the time SXSW begins, the winning games and apps will be making a positive impact on children and adults to make health food and lifestyle choices. Other federal examples will provide alternative approaches to using competitions to achieve specific goals. Government is becoming more adept in utilizing games, tools and Internet technologies to reach citizens on relevant platforms and devices. Learn from our mistakes and successes, and take away useful tips for designing your own challenge or competition.
http://schedule.sxsw.com/events/event_IAP6324

Speaker
avatar for Amanda Eamich

Amanda Eamich

Dir of Web Communications | USDA | Amanda is the Director of Web Communications U.S. Department of Agriculture, Office of Communications. The policies and programs of the USDA impact the lives of Americans every day – from food, agriculture, and science to natural resources... Read More →
avatar for Bev Godwin

Bev Godwin

Dir Federal Citizen Information Center | US General Services Administration | Bev Godwin leads the Federal Citizen Information Center to provide government information useful in people’s everyday life – where, when and how they want to consume it – whether online (USA.gov, GobiernoUSA.gov... Read More →
avatar for Jenn Gustetic

Jenn Gustetic

Prizes & Challenges Program Exec | NASA | Ms. Gustetic’s experience has focused on the public sector with concentrations on prizes and challenges, open government, innovation, public private partnerships, grants management, and technology policy. Currently, Ms. Gustetic is the Prizes... Read More →
avatar for Brandon Kessler

Brandon Kessler

CEO | ChallengePost | Brandon Kessler is the founder and CEO of ChallengePost, a New York City-based comapny that serves as a platform for challenges. (A Challenge takes place when an organization or individual challenges the public to solve a problem, build something, or innovate... Read More →
avatar for Peter Rhee

Peter Rhee

Digital Media Dir | US Department of Agriculture | Peter Rhee is the Digital Media Director in the U.S. Department of Agriculture's Office of Communications.  The USDA aims to strengthen the American agricultural economy, to revitalize rural communities, to protect and conserve... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 9ABC 500 E Cesar Chavez St

5:00pm

Asleep in the Classroom: A Wake Up Call from Tomorrow
America’s students are bored. According to the Gates Foundation, boredom is the number one reason they give for dropping out of school. How can creativity, innovation and technology address this growing crisis in education? If technology is a driver for shorter attention spans, can it also be the solution to bring back the wonder of education? Can we extend the reach further and engage our students more both inside and outside of the classroom, to reawaken a love of learning? This session is sponsored by Samsung.
http://schedule.sxsw.com/events/event_IAP000303

Speaker
avatar for Stacey Childress

Stacey Childress

Deputy Dir of Education, Next Generation Models | Bill & Melinda Gates Foundation | Stacey Childress serves as Deputy Director of Education at the Bill & Melinda Gates Foundation. She leads the Next Generation Models team, which supports the creation and proliferation of technology-enabled... Read More →
avatar for Scott Goldman

Scott Goldman

VP | The GRAMMY Foundation/MusiCares | Scott Goldman Los Angeles, Vice President, Foundations. Goldman joined the GRAMMY Foundation and MusiCares in December 2005. Prior to that he was Vice President of Development at City of Hope. From 1991-2005 he ran the organization’s fundraising... Read More →
avatar for Ralph Santana

Ralph Santana

CMO | Samsung | Senior Vice President and Chief Marketing Officer, NAHQ Samsung Electronics America Ralph Santana is the senior vice president and chief marketing officer for Samsung’s North American Headquarters (NAHQ). In his current role, Mr. Santana is responsible for Samsung’s... Read More →
avatar for Gary Shapiro

Gary Shapiro

Pres & CEO | Consumer Electronics Association | Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA)®, the U.S. trade association representing more than 2,000 consumer electronics companies, and owning and producing the world’s largest annual innovation... Read More →
JS

Jim Shelton

Acting Deputy Secretary of Education | US Department of Education
avatar for James Shelton

James Shelton

Asst Deputy Secretary, Innovation | U.S. Department of Education | Jim Shelton was appointed Assistant Deputy Secretary to run the Office of Innovation and Improvement at the US Department of Education in April of 2009. Immediately prior to joining ED, Jim was a Program Director for... Read More →
avatar for Molly Wood

Molly Wood

Executive Editor | CBS Interactive | Molly Wood is an executive editor at CNET, host of the Buzz Report and Buzz Out Loud at CNET TV, and author of the Molly Rants blog. When she's not enraging fanboys of all stripes, she can be found offering tech opinions on CBS and elsewhere, and... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Hilton, Salon J 500 East 4th Street

5:00pm

Avatar Secrets to Real Life & Love
After a recent shoot for PBS FRONTLINE’s Digital Nation, I looked at my colleagues-attractive, successful women-and was struck by a startling realization: We’re all struggling to find the right guy, yet MMO gamers seem to be finding true love. What’s going on? Time and again as an interactive media producer & professor, I've encountered gamers who’ve found their soulmates in-world. With digital citizens spending a staggering 3-billion hours a week in online games, what are they onto that the rest of us should know? How is the internet fostering our primal instincts? And how can we apply this magic to our real lives? Seeking answers, I challenged myself to look for love in one of the most unlikely places: World of Warcraft. My journey has me exploring the addictive pull of online worlds: the rush of adventure & the feeling of accomplishment at the end of a challenge. So how we can apply this allure to real life to reengage with the physical world? That’s the $3-billion question. In this presentation, I’ll reveal the 10 secrets that online games teach us about succeeding in life & love. I’ll share the harrowing trials & tribulations of heartbreak & hardware malfunctions, the sage wisdom gained in conversations over all-night raids, and the unlikely lessons about life, success, perseverance & communication I’ve learned along the way, from these digital gaming obsessions. You’ll walk out of this talk inspired and ready to play your way to real world happiness.
http://schedule.sxsw.com/events/event_IAP7701

Speaker
avatar for Ramona Pringle

Ramona Pringle

Multiplatform Producer | Ramona Pringle Productions | Ramona Pringle is a multiplatform producer, digital journalist, and actor. Searching for the answers to some of life’s biggest questions, Ramona has spent the last eight months exploring virtual worlds, looking for the secrets... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 5ABC 500 E Cesar Chavez St

5:00pm

Avoiding The Bear: Keeping Your Good Company Good
You’ve worked hard for your delicious bits, but the bear is always hungry, and it’s waiting for you to screw up. As a founder, a manager, or individual rockstar, your work is a fragile asset that could be erased with one CHOMP. And yet, success and failure aren’t random. Just like not getting eaten by the bear, your path requires paying attention, planning ahead, careful communication, and having a good backup plan. In this talk we’ll explore the mechanics of making it work while also witnessing some spectacular examples of when the bear got to eat. Ultimately, it’s the near-misses and amazing recoveries that we can learn from when the bear starts sniffing at your door.
http://schedule.sxsw.com/events/event_IAP7183

Speaker
avatar for Rolf Skyberg

Rolf Skyberg

Sr Prod Mgr | eBay Inc | Investigator, problem solver, father, husband, innovator, explainer, presenter, and currently product manager at eBay Mobile. I've never met a good problem I didn't like, or feel that I could understand a little better.


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

5:00pm

Block Party Capitalism: Where Analog and Digital Intersect
What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are finding renewed commercial and social relevance through new technologies. This next evolution of our digital world is where off and online intersect to make everyday life more economical, meaningful and pleasant. A pickle merchant in Brooklyn starts on a skateboard and through bloggers and hard work grows into a sustainable business. Vinyl records in San Francisco flourish as people showcase their passion for better sound and feel on Tumblr's Vinyl Sunday's. Backyard chicken farmers in Dallas suburbs multiply through an online community to share tips on raising coops, while flea markets across the U.S. grow into modern day malls driven in large part by the viral loops of mobile media. This panel includes start up founders, large companies and local entrepreneurs who work at the intersection of this analog and digital movement. They will help us explore how it’s changing the way we buy, sell and live.
http://schedule.sxsw.com/events/event_IAP7482

Speaker
MA

Mark Armstrong

Founder | Longreads
avatar for John Gerzema

John Gerzema

Exec Chairman | BAV Consulting | John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. A best-selling author, speaker and consultant, his books have appeared on “best of” lists at Bloomberg Business... Read More →
avatar for Jared Hecht

Jared Hecht

Co-Founder | GroupMe | Jared is a Co-Founder of GroupMe, a company that helps people enjoy their lives and experiences with friends. GroupMe’s two core offerings are: GroupMe, the group mobile messaging service, and Experiences, a platform for finding, planning and purchasing group... Read More →
avatar for Susan Koger

Susan Koger

Chief Creative Officer | ModCloth | Susan Gregg Koger is the Chief Creative Officer and Co-Founder of ModCloth, an online retailer selling independent designer fashion and decor with a highly engaged following of millions of female shoppers. Susan started ModCloth when she was just... Read More →
avatar for Steve Martocci

Steve Martocci

Co-Founder | GroupMe | Steve Martocci is the co-founder GroupMe, which provides free group messaging and conference calling for every phone. Steve was formerly a lead developer at flash sale site Gilt Groupe. Previously he founded Sympact Technologies which developed dynamic images... Read More →
MM

Maura McCarthy

Co-founder | Blu Homes


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

5:00pm

Bootstrapping Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in bootstrapping. Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000483

Speaker
avatar for Bijoy Goswami

Bijoy Goswami

Journey Steward | Bootstrap Austin | founder Bootstrap Austin, author The Human Fabric


Friday March 11, 2011 5:00pm - 6:00pm
Hilton, Room 616AB 500 East 4th Street

5:00pm

Breaking Taboos: Pros Get Real About Money Matters
Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return. Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients. We'll also explore potential benefits and risks of working for stock. Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.
http://schedule.sxsw.com/events/event_IAP7979

Speaker
MH

Marc Hemeon

UI Designer | YouTube/Google
avatar for Whitney Hess

Whitney Hess

User Experience Strategist | WhitneyHess.com


Friday March 11, 2011 5:00pm - 6:00pm
Marriott Courtyard, Rio Grande A 300 East 4th Street

5:00pm

Cultural Protectionism: Image Use at Burning Man
Burning Man – aided by volunteers from the Electronic Frontier Foundation and Creative Commons -- spent 2010 updating their terms of use as they relate to photo/media policies, amidst a wave of public attention to the desert event's unorthodox image use rules. They've incorporated fair use, Creative Commons licensing, and human readable language, but still maintain the right to use copyright to take down images in violation of their terms of use. Is this annual desert event a microcosm of creative culture or a copyright clusterf—ck? Anything goes at Burning Man--except when you've got a camera in your hand.
http://schedule.sxsw.com/events/event_IAP6941

Speaker
avatar for Rosalie Barnes

Rosalie Barnes

Educational Design, Community Rels | Burning Man | Rosalie Fay Barnes is a consultant for the Burning Man Project. In 2010, she facilitated the review of the LLC's media documentation and legal policies. In 2011, she is working in a community relations capacity with the organization... Read More →
avatar for Andie Grace

Andie Grace

Comm & Regional Network Mgr | Burning Man
avatar for Andrea Grace

Andrea Grace

Comm Mgr | Burning Man | Andie Grace manages Burning Man's Communications Department and its year-round Regional Network. This dual role engages her in many of the ways Burning Man speaks to the world - to its participant community, to the media, online, through photography and filmmaking... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

5:00pm

Education 2.0: How Media Drives Your Child's Success
School budget cuts, high unemployment (over 20% for youth), and a global economy – No wonder parents are concerned about their child’s success and 70% of teens say they want more guidance. What can you do? In this exciting and engaging panel, kicked-off with an opening by America’s best-known Administrator – Iqbal Theba who plays “Prinicipal Figgins” in the hit TV show, Glee – and led by Dow Jones/Wall Street Journal columnist Jennifer Openshaw (Oprah, CNN), you'll learn how technology and social media can drive your child’s success and where it can’t. Other topics: * Where education is headed - new initiatives underway that could transform traditional learning * The latest innovations in education using technology * Ways to implement social media into your classroom or home to talk connect with your student * How technology is being used to move education outside the classroom - to provide practical, real-world learning for your child * Where social media and technology is hurting education and your child's future -- and what you can do * Why “learning by doing” is becoming critical to your child’s success
http://schedule.sxsw.com/events/event_IAP8179

Speaker
avatar for Anya Kamenetz

Anya Kamenetz

Learning Strategist, Fast Company Magazine
Anya Kamenetz is a sought-after media expert regularly appearing on major news networks. Currently, she covers the future of business, including sustainability and social entrepreneurship, as a senior writer for Fast Company magazine, and is a nationally syndicated columnist for Tribune... Read More →
avatar for Farb Nivi

Farb Nivi

Fouder & Chief Prod Officer | Grockit
avatar for Jennifer Openshaw

Jennifer Openshaw

Founder & CEO | SuperFutures | Jennifer Openshaw, CEO of SuperFutures and longtime Dow Jones/Wall Street Journal columinst, is known for using technology to bring financial empowerment to everyday Americans. One of our nation’s most passionate advocates for families, she appears... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Hilton Garden Inn, Sabine 500 North IH 35

5:00pm

Focusing In On the Future of Social Photography
Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the "captured moment" than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.
http://schedule.sxsw.com/events/event_IAP7779

Speaker
avatar for Yan-David Erlich

Yan-David Erlich

Yanda Heavy Industries | Happiness Engines | Yan-David (Yanda) Erlich is currently plotting his next venture, Happiness Engines. Most recently, he was the founder and CEO of ChoiceVendor, a software-based services company focused on information transparency for small and medium sized... Read More →
avatar for Sam Odio

Sam Odio

PM, Photos & Video | Facebook | I'm the product manager for Facebook Photos & Video. Previously I founded a YC backed startup, Divvyshot.



Friday March 11, 2011 5:00pm - 6:00pm
Hyatt, Big Bend 208 Barton Springs Rd

5:00pm

Games User Research: Oh no! You're Doing It Wrong!
Learn from the experts all about Games User Research and it's ins and outs - What it is? Why to do it? When to do it? And How to do it? Use this stepping stone to return to your organization charged with energy to make better products and user experiences (not just for games!) through user research. Bonus: Learn about what can go wrong in Games User Research (and maybe laugh at the mistakes of others? Who doesn't love a good anecdote from the field :-)
http://schedule.sxsw.com/events/event_IAP6011

Speaker
avatar for Bill Fulton

Bill Fulton

Founder | Ronin User Experience | Bill Fulton started Microsoft Games Studio's GUR department in 1997, and led it for 7 years. During his tenure, Microsoft's GUR department grew from 1 to 35 researchers and spurred the rest of the games industry towards adopting more rigorous user-research... Read More →
avatar for Marina Kobayashi

Marina Kobayashi

Games User Researcher | Electronic Arts | Marina first fell in love with technology as a 5 year old playing Super Mario Brothers on the Nintendo Famicon she and her sisters received on their first Christmas in Japan. Call it a kindergarten infatuation, but her enthusiasm for video... Read More →
RK

Ray Kowalewski

Sr Mgr, Central User-testing | Activision Publishing Inc
avatar for Rich Ridlen

Rich Ridlen

Sr Games User Researcher | Electronic Arts | Rich co-founded and runs the games user research department for EA's Games Label with a small staff. It supports approximately 30 titles and runs about 2500 hours of user tests a year. They support all types of products from iPhone to Wii... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

5:00pm

Google Doodles: Burning Man to Pac-Man and Beyond
With over 700 fun and geeky custom logos adorning Google’s international homepages, doodles have become synonymous with the Google brand. Through a visual feast of never-before-seen high-res art and outtakes, this presentation will examine the history, popularity, and controversy of Google doodles from the perspective of the small team of artists and developers who create them. This being SXSW Interactive, we will highlight the ingenuity behind special doodles like the playable Pac-Man and animated Rube Goldberg/Fourth of July doodles. We also will take a look behind the scenes of the H.G. Wells mystery doodles, the week that the Sesame Street muppets took over Google, the action-packed Olympics series, and more ways we play on our homepage. Finally, we’ll touch on the feedback we receive, lessons learned, the Doodle4Google children’s art competition, what it takes to be a Google Doodler, and the future of Google doodles.
http://schedule.sxsw.com/events/event_IAP8008

Speaker
avatar for Ryan Germick

Ryan Germick

Doodle Team Creative Lead | Google | Ryan Germick is the Creative Lead for the Google Doodle Team. He's created and collaborated on Google homepage logos with subject matter as diverse Sesame Street, Akira Kurosawa, Pac-Man, and halloween candy. Recently rejoining the team after a... Read More →
avatar for Marcin Wichary

Marcin Wichary

User Experience Designer | Google | Marcin Wichary is a senior user experience designer at Google. His latest projects include Chrome, Google Instant, and Google’s real-time search; he also programmed the popular Google Pac-Man and Jules Verne doodles. Marcin also spends a lot of... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom B 500 E Cesar Chavez St

5:00pm

Group Chat App Attack: Who Will Rise?
Speaker
avatar for Leah Culver

Leah Culver

Developer Advocate | Dropbox | Leah is a Developer Advocate at Dropbox. In a past life, she has co-authored both the OAuth and OEmbed open API specifications. Leah loves APIs, open source, and nicely written documentation.
avatar for Caleb Elston

Caleb Elston

Caleb is the CEO of Yobongo Inc.  Lover of beautiful things. Interior design nut. Aaron Sorkin devotee. Former VP Products Justin.tv
avatar for Steve Martocci

Steve Martocci

Co-Founder | GroupMe | Steve Martocci is the co-founder GroupMe, which provides free group messaging and conference calling for every phone. Steve was formerly a lead developer at flash sale site Gilt Groupe. Previously he founded Sympact Technologies which developed dynamic images... Read More →
avatar for Mike Melanson

Mike Melanson

Writer | ReadWriteWeb | Mike is an ex-Austinite living in San Francisco, where he is wandering the streets in hopes of finding the real tech stories of our time. He considers himself a sort of technomad cyclist and has a background in co-ops, collectives, coding, hacking and BBSes... Read More →
LZ

Lucy Zhang

Software Engineer | Facebook | Lucy was the co-founder of Beluga, a mobile group messaging service. Beluga was acquired by Facebook and Lucy now works on group and messaging products at Facebook. Prior to Beluga, Lucy helped design and develop products such as Google AdWords, Google... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Radisson, Town Lake Ballroom 111 East Cesar Chavez St

5:00pm

Hate Gone Viral
Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point. Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech. What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.
http://schedule.sxsw.com/events/event_IAP7673

Speaker
avatar for Brian Cuban

Brian Cuban

Attny | Attorney At Law | Brian is Dallas attorney and speaker in the areas of social media and hate speech on the internet and medical marijuana law and advocacy. He writes extensively on these subjects on his widely read blog, The Cuban Revolution. Brian made international headlines... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Hilton Garden Inn, Trinity 500 North IH 35

5:00pm

Help! A Giant Meteor Is Headed Our Way!
There is a giant meteor headed our way... and we need to knock it off course or life as we know it will cease to exist. If that news turned out to be true, you would do everything you could to save the world, right? Well, an equivalent disaster is unfolding before our eyes. Everything about our society is changing - rapidly and constantly. How we communicate, get and share information, and engage each other — online and offline - is different than it was just a few short years ago. Information moves faster, people are more closely connected, and the level of interest and commitment that people have when it comes to the organizations they engage, the transactions they make, the issues they care about and the causes they support has never been greater. Our society has changed and how organizations operate and communicate, the products we sell and services we offer, what causes we support, how we address serious issues - and find solutions to the biggest challenges we face as a global community -- needs to change as well. If we don't change - everything - we are doomed. This session will outline the changes... in thinking, organization, education, engagement, government, media, and everything else... that need to be made.
http://schedule.sxsw.com/events/event_IAP5409

Speaker
avatar for Brian Reich

Brian Reich

Managing Dir | little m media | Brian Reich is founder and managing director of little m media, an information strategy firm that helps individuals and organizations solve complex problems. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Marriott Courtyard, Brazos 2-3 300 East 4th Street

5:00pm

How Farmers Get Serious Business Done With Mobile
Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.
http://schedule.sxsw.com/events/event_IAP5858

Speaker
avatar for Audrey Bartlett

Audrey Bartlett

Prod Mktg Mgr | John Deere | I am a Product Marketing Manager for John Deere's Intelligent Solutions Group. My department is responsible for all the go-to-market tactics as it relates to Deere's precision ag products. One of our latest products is JDLink which enables cellular communication... Read More →
avatar for Jeff Caldwell

Jeff Caldwell

Multimedia/News Editor | Successful Farming & Agriculture.com | I'm an editor for Successful Farming magazine and Agriculture.com. I have accumulated experience in generating and managing multimedia media content, developing and working within multiple content management systems and... Read More →
avatar for Justin Davey

Justin Davey

Multimedia Producer | Agriculture.com/Meredith Corporation | Justin is a Multimedia Producer at Meredith Corporation in Des Moines, Iowa. He has been responsible for managing Web content across various titles, and served as a project lead for Agriculture.com's mobile extension. He... Read More →
NM

Neil Mylet

loadouttechnologies.com
avatar for Nathan Wright

Nathan Wright

Founder | Lava Row | Nathan has over 10 years of expertise in digital and emerging media, social networks, web culture, branding and communications. He founded Lava Row in 2007 after serving as the Interactive Lead at an integrated advertising agency. Nathan is dedicated to fostering... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Hyatt, Hill Country AB 208 Barton Springs Rd

5:00pm

Interactive Comics: Techniques to Enhance Math Education
Comics have a long history of use in education and promoting understanding in a wide range of topics from English to history to public health. This presentation covers multiple levels of the employment of comics in math education, beginning with simple classroom activities, moving into mathematics pedagogical research methodology, and delving into advanced cognitive research to explore the mechanisms of how comics reinforce instruction. As a teaching tool, comics are inherently well suited for patterns, geometric shapes, and visual representations of data. They can be a form of stealth teaching - engaging students to think creatively about mathematics, helping instill intrinsic motivation and improving long-term retention. Accurate assessment of math attitudes and learning environments is a key challenge in addressing discrepancies in knowledge and performance. Comicvoice, a research method using comics to collect individual perspectives and has demonstrated utility in exploring similar public health topics, has strong applicability to this problem. Navigating the symbolic language of math is a known barrier for many students. Current research into how the brain translates concepts and similarities suggests that comics provide a pathway for alleviating this barrier through the very nature of being “sequential art.” By traversing through each of these stages, a holistic picture of comics’ place in the development of advanced math pedagogical techniques becomes clear.
http://schedule.sxsw.com/events/event_IAP7025

Speaker
avatar for John Baird

John Baird

Teacher | Waltrip High School | John Baird is the founder and lead instructor of the Create a Comic Project, an award-winning youth language activity that uses interactive sequential art to engage kids in reading and writing. The project has been recognized by the University of Pittsburgh... Read More →



Friday March 11, 2011 5:00pm - 6:00pm
Hilton Garden Inn, Rio 500 North IH 35

5:00pm

Kingpin: How One Hacker Took Over the Billion Dollar Cyber Crime Underground
Through the story of Max Butler (May Ray Vision), a brilliant young hacker turned real-life supervillain who seized sole control of a multibillion-dollar criminal network, investigative journalist Kevin Poulsen takes us on an unprecedented journey into the modern hacking underworld. Using a blend of cunning grifts and custom software, Max Butler stole millions from modest credit unions, financial behemoths, even fellow hackers. But his most daring feat--and his eventual undoing--came when he succeeded in crowning himself sole ruler of a worldwide computer fraud network. Over the next year, a team of FBI and Secret Service agents would single-mindedly devote themselves to hunting down this underworld's new kingpin.
http://schedule.sxsw.com/events/event_IAP8318

Speaker
avatar for Kevin Poulsen

Kevin Poulsen

Sr Editor | Wired.com | Kevin Poulsen is a former computer hacker, whose best known hack involved penetrating telephone company computers in the early 1990s to win radio station phone-in contests. By taking over all the phone lines leading to Los Angeles radio stations, he was able... Read More →



Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

5:00pm

Metrics for Social Media: The Net Promoter Score
Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
http://schedule.sxsw.com/events/event_IAP8109

Speaker
avatar for Jeremy Hilton

Jeremy Hilton

VP of Media | MindComet | As MindComet’s Vice President of Media, Jeremy Hilton oversees the agency’s digital strategy and media capabilities and ensures the firm’s position on the progressive edge of the interactive marketing industry. During his tenure, he has applied his... Read More →
avatar for Mark Krupinski

Mark Krupinski

Mark Krupinski is a Social Business Strategist & Consultant with Social Rubicon.    With over 16 years of experience, he provides clients with professional guidance and insight to enhance their online presence and operational success through the use of social media.    Mark's background includes the ability to conceive and implement various social business... Read More →



Friday March 11, 2011 5:00pm - 6:00pm
Hyatt, Hill Country CD 208 Barton Springs Rd

5:00pm

Not My Job: The Ultimate Content Strategy Smackdown
OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who? Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.
http://schedule.sxsw.com/events/event_IAP5786

Speaker
RB

Rahel Bailie

Content Strategist | Intentional Design Inc
avatar for Nathan Curtis

Nathan Curtis

Principal | EightShapes LLC | Nathan Curtis is a founder and principal at EightShapes, LLC, a user experience consulting firm based in Washington, DC. Nathan has been practicing varied disciplines within user experience design since 1996, and areas of interest include information... Read More →
avatar for Kristina Halvorson

Kristina Halvorson

CEO | Brain Traffic
avatar for Lisa Welchman

Lisa Welchman

Web Therapist | WelchmanPierpoint | Lisa Welchman is a thought leader in corporate Web strategy and governance. She acts as a Web therapist, helping executives and senior Web strategists struggling with the changes the Internet has wrought and counseling them on how to overcome the... Read More →



Friday March 11, 2011 5:00pm - 6:00pm
Sheraton, Creekside 701 East 11th St

5:00pm

Offline America, Why We Have A Digital Divide
Some people carry the internet in their pocket and can't imagine a life without network. Some people have no internet at all and can't imagine a life with email. There is a complex combination of emotional, political and logistical reasons why 35% of Americans have no broadband at home and why 22% do not use the internet at all. We can't start solving the problem until we understand it. We'll untangle and explore those reasons from a variety of urban and rural perspectives, with an eye towards finding solutions and demythologizing the process. We'll give examples and we'll name names.
http://schedule.sxsw.com/events/event_IAP6287

Speaker
avatar for Justin Grimes

Justin Grimes

PhD Candidate | University of Maryland | Justin Grimes is a PhD candidate at that University of Maryland's iSchool and a research assistant at the Information Policy and Access Center (iPAC) as well as a member of the Human Computer Interaction Lab (HCIL). His research focuses on... Read More →
avatar for Fiona Morgan

Fiona Morgan

Assoc in Research | DeWitt Wallace Center for Media and Democracy Duke University | Fiona Morgan is an Associate in Research at the DeWitt Wallace Center for Media & Democracy at Duke University. She is working with Prof. James Hamilton on a project examining the information needs... Read More →
avatar for Jessamyn West

Jessamyn West

COO | MetaFilter | Jessamyn West is a community technologist, librarian, and moderator of the massive group blog MetaFilter. She has recently completed writing "Without a Net: Librarians Bridging the Digital Divide" which will be published in April 2011.


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 10AB 500 E Cesar Chavez St

5:00pm

OMG - My Pancreas Just Texted
I am not a doctor. I am not a medical researcher or lab technician. I have never watched a complete episode of Grey’s Anatomy. But I am a Type 1 Diabetic. I am just one of 25.8 million Americans with Diabetes. We're all kinda experts on managing chronic disease. Because, really, outside of a doctor’s visit every 6 months or so, we’re the ones doing all the work. No one taught us how to do this. A meeting or two with a dietician isn’t enough, the behavioral changes necessary for those with a chronic disease are wholly unsupported in our current medical system. We have to do something. 7 out of 10 deaths in the US are caused by a chronic disease, and between heart disease and diabetes alone we are, as a nation, hemorrhaging money. Many of these conditions are preventable through lifestyle changes that no doctor can write a prescription for. Doctors like to talk about charts and graphs, blood tests and medicine. Let’s start talking about the patient, the person, instead. Let’s make a disease that you have for life something that’s simply managed every day. Let’s get isolated patients together, talking, trading tips and tricks. We’ll be talking about this (and more) at ‘OMG – My Pancreas Just Texted’.
http://schedule.sxsw.com/events/event_IAP5443

Speaker
avatar for John Pettengill

John Pettengill

Sr Info Architect | Razorfish | John is an experience designer at Razorfish in New York City. Before that he designed environmental graphics for IKEA and did other great things. He spoke at the IA Summit in 2009 on how we can save the mobile web. As a Type 1 Diabetic, he is pleased... Read More →



Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

5:00pm

Shine Light On Others To Build Your Brand
The real-time web is quickly becoming a reality that allows your developing online social graph to be recorded into a stream of social activity. These increasingly popular lifestreams show the shifts around the social connections, the ways in which they’re made and the content discovered within each interaction, a unique indicator of the changing ways that consumers are also interacting with brands. Inside this stream of activities is a movement that is starting to take hold beyond just a re-tweet. More and more people are leveraging their social and corporate networks to create change whether in their community or across the globe. Social media and our blogs allow us to help rally our networks around a cause. Shining a light on others - without expecting anything in return - is the surest way to grow, strengthen, and promote your very own brand. This panel will address why it is important for brands and individuals to join the pay it forward movement. We’ll give you real examples and ideas on how you can leverage your social capital to rise above the noise, affect change, and get more enjoyment from your social networks.
http://schedule.sxsw.com/events/event_IAP7384

Speaker
avatar for Robyn Cobb

Robyn Cobb

VP, Digital Influence | Ogilvy PR | Robyn Cobb, a communication visionary with more than 15 years experience, is a proven leader in personal and professional branding, marketing strategy and the visioneering of creative marketing strategies and word of mouth programs that deliver... Read More →
avatar for Jenny DeVaughn

Jenny DeVaughn

Dir, Social Strategy | Bernard HODES Group | From Twitter: Pay-It-Forward Social Media and Digital Enthusiast, Relationship Builder, HR and MarCom Brand Ambassador, Entrepreneur, Recruiter, Mobile Geek + a NASCAR Fan! You may call or text Jenny directly at 678.595.9777.


Friday March 11, 2011 5:00pm - 6:00pm
Marriott Courtyard, Rio Grande B 300 East 4th Street

5:00pm

SXSW Newcomer / Veteran Meet Up
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000482

Speaker
DC

Debbie Cerda

Contributor | Slackerwood.com


Friday March 11, 2011 5:00pm - 6:00pm
Hilton, Room 615AB 500 East 4th Street

5:00pm

SXSW ScreenBurn Game Developer Meet Up Mixer Sponsored by GameGround.com
Join host GameGround.com and other fellow Gaming Industry folks for a chance to meet, greet, and have a few drinks!
http://schedule.sxsw.com/events/event_OE00486


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, 1 500 E Cesar Chavez St

5:00pm

Tales of the Past Future: Web Pioneers Remember
This year, millions of people will start their first blog. Millions of people will write their first tweet, join their first social network, or post their first picture to the Web. Welcome to the future! Join a conversation where we'll discuss our early days on the web. Featuring practical stories of life lessons learned online as well as fond (and not so fond) memories of bygone sites, startups and memes, this will be a great conversation for those who lived through it, and those who wish to learn from the hilarious and heartbreaking mistakes of others.
http://schedule.sxsw.com/events/event_IAP5918

Speaker
avatar for Katie Spence

Katie Spence

Pres | XOXCO | Katie helps design and build web products at her company, XOXCO.


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 8A 500 E Cesar Chavez St

5:00pm

The Connected Car: Driving Technology
Connectivity – or “telemetric” in the auto industry – is using a car to keep you connected while behind the wheel. Mostly the auto industry is focused on developing systems for infotainment and personal connectivity through Bluetooth. That’s cool stuff that makes the driving experience more fun and helps us stay connected on the road, but we’re pushing for a much broader approach. Your vehicle can be more than a smartphone on wheels – it can be a platform for data collection and sharing. With embedded technology, like OnStar, a vehicle can pull all kinds of data. Now connect that platform via cloud computing to the social media space and share data among multiple audiences. Smart software tools would analyze the cloud based on knowledge of drive including, equipment use, services used, etc., to make accurate predictions that could figure out intent. Having an intelligent “intent engine” that processes the cloud, you could access highly relevant and personalized information that enables the cloud to work for you. We’re on the cusp of something ginormous here and our partners too. What’s next for wireless communication, video conference and social interaction? How can these converge in a vehicle? How does OnStar leverage Verizon, Skype and Facebook to work in ways never thought possible? This session is sponsored by Chevy.
http://schedule.sxsw.com/events/event_IAP8421

Speaker
JB

Joe Berry

Business Dev | Verizon
avatar for Nick Pudar

Nick Pudar

Nick Pudar, Vice President of OnStar Strategy and Business Development, manages OnStar’s planning, strategy, business development, and service evolution. He has responsibility for future services development and for management of the overall service and new business portfolio... Read More →
JS

Jessica Steel

Chevrolet
HW

Howard Wright

Chevrolet


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

5:00pm

The Sexual Survival Guide for Geeks
What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling. In this talk, leading sex educator Violet Blue explains: * Sexual health basics, including safer sex 101. * Exactly how to have a smooth negotiation about safer sex. * Rules and tips for geek flirting. * Do's and Don'ts of picking up on geeks. * Sex etiquette and social media. * How to have a great one-nighter and feel happy saying hi in the halls the next day. * Navigating honesty (and health issues) when someone is cheating. * Consent: saying yes and no to sex with clarity and coolness. * How to have a hot time without pissing off your hotel roommates. * Why geeks are better lovers, and how to attract a geek. * Geek-specific suggestions for seeing each other after SXSW. While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.
http://schedule.sxsw.com/events/event_IAP8305

Speaker
avatar for Violet Blue

Violet Blue

Blogger/Author/Journalist | Violet Blue | The London Times named Violet Blue "One of the 40 bloggers who really count" and TinyNibbles is named one of Self Magazine’s “Best Sex Resources for Women.”


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

5:00pm

The Singularity is HERE
The topic of Singularity is heating up as more people discuss what will become of the human race when computers exceed our intelligence. This presentation explores several theories about the future of mankind and points out how the technology leading us there is already HERE. “The Singularity is Near” is a book and movie written by futurist and prominent Singularitarian, Ray Kurzweil. It is a documentary with a B-line drama where Ray’s digital alter ego Ramona sets off on a quest to pass the Turing Test. Passing this test signifies the day computers can “think”, which came close to occurring a few years ago and is not far off. Learn what milestones we have already reached toward Singularity and what technologies present and future are leading us there. We will explore Location Based Services, Augmented Reality, Bio-Feedback and Smart Agents. We will analyze current trends in Bio-Technology, Nano-Technology, Computing and Robotics and discuss the possibility of Digital Immortality.
http://schedule.sxsw.com/events/event_IAP7111

Speaker
avatar for Todd Marks

Todd Marks

CEO and President, Mindgrub
Todd Marks is the CEO and President of Mindgrub Technologies (www.mindgrub.com), a Mobile, Social and Web Applications Consultancy, and viaPlace (www.viaplace.com), a white-label Location Based Services and Augmented Reality Framework. Marks has been featured in the Baltimore Business... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Hilton, Salon F-G 500 East 4th Street

5:00pm

U.S. Military's Mad Science Revealed
For more than 50 years the mad scientists at the Defense Advanced Research Projects Agency—aka DARPA, the outrageous research arm of the Pentagon—have been launching the most disruptive technologies on earth, living up to their mantra of “high risk—high payoff.” We have DARPA to thank for the personal computer, the Internet, the Berkeley Unix system, most of NASA, and countless crazy military innovations. Their mission is to think beyond the possible and forever be three decades ahead. In this talk we will dig into, and present the relevant parts of, DARPA’s $3 billion-dollar budget, pulling out the most amazing and most-likely-to-reach-fruition projects. Think electromagnetic bazookas, telepathic soldiers, ape-inspired robots, memory chips in brains, shapeshifting planes and boats. It might sound like sci-fi, but given its inspired history it seems that analyzing DARPA’s current projects will give us one of the clearest views into our future reality. Fasten your seat belts.
http://schedule.sxsw.com/events/event_IAP7087

Speaker
CM

Christopher Mims

freelance science journalist for Wired, Scientific American, Tech Review, etc.
avatar for Christie Nicholson

Christie Nicholson

Journalist | Scientific American/CBS/Core77
avatar for John Pavlus

John Pavlus

Freelance Science Writer/Filmmaker | Small Mammal Studio | John Pavlus is a writer and filmmaker focusing on science, tech, and design topics. His writing has appeared in Wired, New York, Scientific American, Technology Review, The Wall Street Journal, and other outlets. He also creates... Read More →


Friday March 11, 2011 5:00pm - 6:00pm
Hilton, Salon K 500 East 4th Street

5:00pm

Why Would We Think Social Media Is Revolutionary?
The conversation around social media and political action has been roughly divided into idealists ("Social tools help people collaborate in general, so they will help insurgents in particular") and the realists ("It's never happened in an autocracy, but it's failed many times.") That conversation changed on January 14th, when Tunisian insurgents used those tools to help coordinate the ouster of President Zine El Abidine Ben Ali. That and subsequent events in the region make the idealist position more realistic, and the realist position less so. Given that change, what can we understand about the effects social media did and didn't have in the pro-democratic uprisings, and what, if anything, can we do to help?
http://schedule.sxsw.com/events/event_IAP000246

Speaker
CS

Clay Shirky

Professor | NYU/ITP


Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom D 500 E Cesar Chavez St

5:00pm

Will Your New Technology Win? Ask a Tree
Picking the right new technology to bet on and be on is a fundamental challenge in just about any business. But separating the future blockbuster from the flash-in-the-pan early enough in its lifespan to matter often baffles many of the smartest among us. This presentation proposes a simple analogy to help us dramatically improve our ability to predict which new technologies are destined to be the next Facebook, and which will be the next Second Life. By taking the audience on a historical tour of successes and failures in human technological innovation and filtering the cases through core principles of psychology, anthropology and other social sciences it makes two core points. First, it helps us understand why we are often blind to truly great and novel ideas and how we can learn to see them better. Second, it lays out a set of simple principles and a shockingly simple core analogy that anyone working in a field that requires getting humans and technology to interact can use every day.
http://schedule.sxsw.com/events/event_IAP6977

Speaker
RM

Ross Mclean

EVP GSPD | DraftFCB


Friday March 11, 2011 5:00pm - 6:00pm
Hilton, Salon H 500 East 4th Street

5:10pm

Bruce Lawson
Bruce Lawson will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Introducing HTML 5.
http://schedule.sxsw.com/events/event_OE00675

5:30pm

Creative Workshop: 80 Challenges to Sharpen Your Design Skills
You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry, help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services. This presentation will be illustrated with examples from David's new book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills" (HOW Books).
http://schedule.sxsw.com/events/event_IAP5823

Speaker
avatar for David Sherwin

David Sherwin

Sr Interaction Designer | frog | David Sherwin is an interaction designer and creative director with a depth of expertise in developing compelling solutions for challenging business problems. He works as an Interaction Design Director at frog, a global innovation firm, where he helps... Read More →


Friday March 11, 2011 5:30pm - 6:30pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St
 
Saturday, March 12
 

9:30am

Artistic Collaborations via Skype: Turning Distance into Drama
Skype and other video conferencing tools now enable distance to become an asset (and a sexy marketing tool) rather than a deal-breaker in collaborations between artists on the other side of the world. Austin company "The Hidden Room" and London company "Look Left Look Right" are working on a cutting edge theatre project together via Skype: "You Wouldn't Know Her, She Lives in London / You Wouldn't Know Him, He Lives in Texas." Together they are finding inspiration and a solid new work model. International rehearsal demonstration included!
http://schedule.sxsw.com/events/event_IAP5600

Speaker
avatar for Beth Burns

Beth Burns

Artistic Dir | The Hidden Room Theatre | The Hidden Room is a theatrical curiosity shop. We specialize in the unexpected. Our last production, an award-winning "You Wouldn't Know Her, She Lives in London," is a groundbreaking collaboration with our UK partners Look Left Look Right... Read More →
avatar for Derek Kolluri

Derek Kolluri

Artistic Dir | Sustainable Theatre Project | Sustainable Theatre Project begins where theatre ritual and advances in environmental responsibility meet. Theatre and environmental sustainability share a common purpose: Human Progress. Our mission is to forge new traditions by creating... Read More →
avatar for Robert Matney

Robert Matney

Web, mobile, social dev/PM | Polycot Associates LLC | A theater-maker, and web, internet, and mobile technology consultant.
avatar for Mimi Poskitt

Mimi Poskitt

Artistic Dir | Look Left Look Right | Mimi Poskitt is the Artistic Director of London based documentary theatre company Look Left Look Right. The company initially found success with Yesterday Was a Weird Day: Reflections on July 7th, developed in the four weeks following the 7/7... Read More →
avatar for Conor Roche

Conor Roche

Head of Broadcast & New Media / NESTA Fellow | Roundhouse | Currently responsible for the creative use of new technologies at the Roundhouse, London and a NESTA Fellow as part of the Clore Leadership Programme. I am particularly interested in pursuing best use of new technologies... Read More →
avatar for Rachel Watkinson

Rachel Watkinson

Actor | Look Left Look Right | Rachel Watkinson is an actress from Yorkshire, but has been based in London for over 10 years. She studied Film and Drama at Reading University before training as an actor at Arts Ed in London. After graduating, Rachel toured the country for Shakespeare... Read More →



Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

9:30am

Beyond Check-Ins: Location Based Game Design
This dual presentation will explore common play elements in location-based games. We’ll analyze the popular "Check-In" mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model. The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market. We'll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to create richer and more immersive parallel worlds. We’ll describe why we think its time to move beyond "social" Check-In systems, to “true games” that engage, challenge, and stimulate players.
http://schedule.sxsw.com/events/event_IAP7038

Speaker
avatar for Zach Saul

Zach Saul

Founder | Dokogeo | Zach is a founder of Dokogeo, a startup with a mission to build location-based games that are FUN to play. Dokogeo has built two games so far. The first is Seek 'n Spell, the first real-time location-based game for the iPhone and Android that you play by running... Read More →
avatar for John-Paul Walton

John-Paul Walton

Co-Founder | Dokogeo | John-Paul is a founder of Dokogeo, a startup with a mission to build location-based games that engage and challenge players. Dokogeo built the award-winning Seek ’n Spell, the first real-time location-based game for iPhone and Android. Dokogeo recently completed... Read More →



Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

9:30am

Brave New World: Debating Brands' Role as Publishers
Gone are the days when brands needed to rely on high profile stories to establish credibility—today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, marketers just create their own site on the topic. At a time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands. As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape—including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.
http://schedule.sxsw.com/events/event_IAP6685

Speaker
avatar for Tom Ashbrook

Tom Ashbrook

Host | NPR
avatar for Pawan Deshpande

Pawan Deshpande

CEO/Founder | HiveFire Inc | Pawan Deshpande is the CEO and visionary behind HiveFire. HiveFire’s product, Curata, is an easy-to-use marketing solution for content curation and content marketing. Pawan has spoken at leading events including the Online Media Summit, Social Media... Read More →
GK

Gary Kim

Editor | Carrier Evolution
LK

Lora Kolodny

Tech Reporter | Dow Jones Venturewire / WSJ.com
avatar for Joe Pulizzi

Joe Pulizzi

Founder | Content Marketing Institute | Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing... Read More →



Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

9:30am

Changing News Rooms and News Consumers
How are newsrooms adjusting to the changing digital news environment? How do they balance transparency and objectivity? How are news consumers responding to information published in new ways? What behaviors and skills are news consumers developing to help them negotiate and evaluate the validity and trustworthiness of the news? What mores and values are emerging from news producers and consumers? This session is sponsored by the Knight Foundation.
http://schedule.sxsw.com/events/event_IAP000352

Speaker
avatar for Emily Bell

Emily Bell

Watching Emily Bell roll a South By Southwest crowd under her thumb within minutes of taking the stage, it’s evident she’s full of both sophisticated soul and strutting rock ’n’ roll. Raised in musical theater, tutored by seasoned R&B stars and degreed in rock, Bell is that... Read More →
avatar for Lisa Frazier

Lisa Frazier

CEO | The Bay Citizen
avatar for Andrew Haeg

Andrew Haeg

Editor, Co-Founder | Knight Foundation
BK

Bruce Koons

KQED.org


Saturday March 12, 2011 9:30am - 10:30am
Sheraton, Creekside 701 East 11th St

9:30am

Dawn of the Data: Future of Consumer Lending
Technology and mathematics are transforming consumer lending. Historically, it has been nearly impossible for people with bad credit to get loans. Yet, these are often the people who need it most - to buy groceries or pay bills. Until now, lenders determined who should get loans through a simple underwriting function based on a small amount of credit data. When this data is missing or wrong, banks deny the loan, leaving people to payday loans or pawn shops - very expensive options that put people further in debt. Millions of people are being denied credit because underwriting hasn’t evolved. Why use only a handful of variables when we have vast amounts of data provided by the customer, the Internet, and social media? All data is credit data and we should use it all to make better underwriting decisions. Analyzing vast amounts of data, however, requires complex machine learning more akin to search engines than your corner bank. The future of financial services is to become more like a recommendation engine, and less like a place where you stand in line to deposit checks. The panelists will discuss how to use large-scale data analysis to re-invent underwriting and replace today’s antiquated methods. Better underwriting will open up good credit to people who don't have a lot of good options and materially improve the financial lives of the people who need it most.
http://schedule.sxsw.com/events/event_IAP7553

Speaker
avatar for Ryan Gilbert

Ryan Gilbert

CEO | BillFloat Inc | Ryan Gilbert is CEO of BillFloat, the first payment service that offers consumers ‘more time to pay’ bills through partnerships with Small-Dollar lenders. In his leadership role Ryan is focused on marrying the needs of consumers with those of regulators... Read More →
PL

Paul Leonard

CA Dir | Center for Responsible Lending
avatar for Douglas Merrill

Douglas Merrill

Founder/CEO | ZestCash | Douglas Merrill is the Founder & CEO of ZestCash - a financial services technology company committed to serving the underbanked - and was previously CIO and VP of Engineering at Google. Douglas is also the author of “Getting Organized in the Google Era... Read More →



Saturday March 12, 2011 9:30am - 10:30am
Hilton, Salon F-G 500 East 4th Street

9:30am

Day Stage presented by Ogilvy
Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
http://schedule.sxsw.com/events/event_OE00479

Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

9:30am

Demystifying Online Privacy and Empowering the Digital Self
You are being watched, tracked, and analyzed right now. But what are they collecting and analyzing? Who’s selling it, who's buying it, and why? And who are “they” anyway? The subject of personal data collection, analysis, and control has become increasingly covered in various media channels recently such as the Wall Street Journal series, “What They Know”, reporting that a new industry of tracking has arisen, and you better watch out. Is this buzz fear mongering, or is it true that there’s a dark underbelly of the Internet where your information is traded by big corporations every day to the detriment of web citizens? Or, on the other hand, is there a benefit for keeping this information open? This data is often used to improve user experiences, web sites, programs, etc. that some of us wouldn’t want to live without. As cloud technologies and database processing improve the ability to mine user data, analyzing and valuing that data will become an even more critical part of the Internet ecosystem. But where do web citizens fit in this world? Shouldn’t they be free to own and control their data? If so, how can they derive value, and in that process of creating value can they also improve the data? Can we achieve an information system beneficial to all participants? We will address these questions from two perspectives: individual and industry.
http://schedule.sxsw.com/events/event_IAP000331

Speaker
avatar for Marc Davis

Marc Davis

Partner Architect | Microsoft | Marc Davis invents mobile, social, media, and personal data technologies that connect people, the web, and the world. With a twenty year career of technology research and development spanning the MIT Media Lab, Interval Research, UC Berkeley, Yahoo... Read More →
avatar for Nick Goggans

Nick Goggans

Information Experience Designer | Umbel | Nick’s diverse background spans multiple analytics and communications disciplines during 10 years in media. Nick is Umbel’s secret weapon as he designs custom analytics structures to manage consumer data and business intelligence in addition... Read More →
avatar for Paul Krasinski

Paul Krasinski

SVP, Digital Media | Arbitron Inc | Paul Krasinski is the Senior Vice President, Digital Media and Analytics at Arbitron Inc., a media and marketing research firm serving the media - radio, broadcast and cable television, online radio and out-of-home - as well as advertisers and advertising... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Radisson, Town Lake Ballroom 111 East Cesar Chavez St

9:30am

Designing Stuff Kids Will Use and Love
PBS KIDS has been designing non-commercial websites and interactive games for kids for over 10 years. Making an interactive product that appeals, engages and is usable by a child is not as simple as using Comic Sans and replacing an “S” with a “Z”. Children's abilities change rapidly and producers need to ensure that products are developmentally accessible. This session will focus on designing for two audiences: pre-readers (3-5) and readers (6-8), through case-studies revealing how and why design choices were made based on experience, user testing and informed guesses.
http://schedule.sxsw.com/events/event_IAP6591

Speaker
avatar for Chris Bishop

Chris Bishop

Creative Dir | PBS KIDS Digital | Chris Bishop is the Creative Director of PBS KIDS Digital, where he has designed websites, apps & games for kids since 2000. Most recently, Chris created the concept for the new PBS KIDS brand which launched online & on-air in 2013. He is from Syracuse... Read More →
avatar for Silvia Lovato

Silvia Lovato

Dir PBS KIDS GO! Interactive | PBS | Silvia Lovato manages the PBS KIDS GO! Web site, PBS’s Web destination for elementary school kids. She's been at PBS since 2000, working with media producers on interactive, educational content for children. Silvia started her career in online... Read More →
avatar for Rick Pinchera

Rick Pinchera

Sr Interactive Designer | WGBH Educational Foundation | Rick Pinchera is a Senior Interactive Designer at WGBH in Boston. He has over 11 years of experience creating new media for many of PBS Kids' premiere shows, such as Curious George, Martha Speaks and Arthur. With a skill set... Read More →
avatar for Dan Willis

Dan Willis

Dir of Mobile Experience Design | Marriott


Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom B 500 E Cesar Chavez St

9:30am

Diversity in the Digital Age
With the plethora of niche sites it’s hard to deny that the Internet has increased the amount of social, political and personal groups one can join. But is this cross sharing really creating diversity? In this session, Anne Hunter, VP, Advertising Effectiveness, comScore, will provide a comprehensive understanding of how the digital age has affected diversity. Does the democratic nature of the internet with its open sharing of ideas and cultures lead to a natural increase in diversity or are we seeing an end of true niche and specialty groups? Is over-diversification leading to a weakening of subcultures? With your grandmother being able to join your band’s fan page how has the demographic makeup shifted? This session will highlight the key differences between visitors. Through understanding key metrics comScore will examine whether or not this democratization has actually created a more diverse audience or simply created a group of samplers versus key users. Anne will examine how the digital age has affected demographics differently. For younger generations that have only existed within this schism, how is their idea of diversity different from older audiences? Does a generation, who is more prone to buy a single than an album, less likely to be deeply connected to one group? Finally, this session will also examine how diversity changes based on the medium. For example, how does the audience of BET Television compare to their online component?
http://schedule.sxsw.com/events/event_IAP6706

Speaker
avatar for Anne Hunter

Anne Hunter

VP Advertising Effectiveness | comScore | Anne Hunter is currently vice president of advertising effectiveness products at comScore where she heads up product vision for the company’s AdEffx suite and marketing. She has over 15 years of experience in digital advertising and is a... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Room 10AB 500 E Cesar Chavez St

9:30am

Federating the Social Web
Federating social networks means people on different networks following each other. It's driven by the growth of private social networks for businesses; the development of new Open Source tools for social networking; and concerns about privacy and control of your brand in consumer sites. The panel will discuss advances in the federated social web and the technologies that are making it possible. We'll cover who's implementing it today, and what kind of control a federated model gives companies and individuals. We'll give first steps on what you can do to weave your company and your social media presence into a federated social web.
http://schedule.sxsw.com/events/event_IAP5513

Speaker
KM

Kevin Marks

Founder | TummelVision
avatar for Dan Peterson

Dan Peterson

Product Manager | Google
avatar for Evan Prodromou

Evan Prodromou

CTO | StatusNet Inc | Founder and creator of the StatusNet open source social platform, Evan is the co-chair of the W3C's working group on federated social web technologies.
avatar for Monica Wilkinson

Monica Wilkinson

Director of Engineering | Socialcast | I am a very passionate person. I love the web and bringing people together to build amazing things. I have worked at a couple big social networks in the past: MySpace on Activity Streams and Facebook on Open Standards and contributed with several... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Hyatt, TX Ballroom 2-4 208 Barton Springs Rd

9:30am

How Many Rungs?: Social Change & the Engagement Ladder
When it comes to giving, slacktivism versus “real” engagement is a false dichotomy. Critics need to get used to the idea that we live in a time of innovative new ways for people to get involved – including things that might not have qualified as “volunteering” or “donating” once upon a time. In volunteering, particularly, there are still many questions about how these new forms of online helping actually relate to traditional engagement. Does the ladder of engagement, which seeks to move folks in an orderly fashion from bystanders to committed movement leaders, still make sense in a crowd-sourced, free-agent, sharing-enabled, microvolunteering world? Not only are the rungs becoming blurry, it may be that “ladder” is the wrong metaphor completely. Panel moderator Robert Rosenthal from the popular volunteer network VolunteerMatch (www.volunteermatch.org) will discuss these ideas with four technologists who are also creating innovative tools to engage audiences in social good. How can their tools live beside other innovative, non-technical forms of volunteering -- such as pro bono and skilled models? What are the right business models for social enterprises that are involved in these technologies? Most importantly, how can SXSW audience members make sense of these emerging technologies so their own online social change campaigns can be as engaging as possible?
http://schedule.sxsw.com/events/event_IAP7201

Speaker
avatar for Laura Cochran

Laura Cochran

Product Manager | Gannett | Laura Cochran is a content maven, capitalizing on emerging technologies and audiences, as well as, the new wave of entrepreneurial journalism. In her current role at Gannett, she uses audience-centric methods, such as human-centered design, to conceive... Read More →
avatar for Jacob Colker

Jacob Colker

CEO | Sparked.com (The Extraordinaries) | Jacob Colker is a recognized leader in political activism and issue advocacy, and a leading voice in the use of technology for community engagement. Jacob has managed political campaigns in California, Illinois, and Maryland, and he was one... Read More →
avatar for Tom Dawkins

Tom Dawkins

Co-Founder | StartSomeGood.com | For over 15 years Tom Dawkins has been exploring how technology and culture can be harnessed as tools to create a more democratic and participatory society. In 2000, while studying at UNSW, Tom founded Vibewire Youth Media and in 2002 launched the... Read More →
avatar for Patty Huber

Patty Huber

Dir of G-Team | Groupon Inc | Patty Huber, Manager of G-Team, leads the philanthropic arm at Groupon. Harnessing the collective action platform, Patty developed the G-Team initiative to turn deal seekers into do-gooders by tapping into the collective power of the group to respond... Read More →
avatar for Robert Rosenthal

Robert Rosenthal

Dir, Communications | VolunteerMatch.org | Robert strengthens communities by directing outreach and editorial activities for the Web's most popular volunteer network. As communications lead, he is responsible for the membership communications, public relations, social networking campaigns... Read More →
avatar for Robert J Rosenthal

Robert J Rosenthal

Director of Communications | VolunteerMatch.org | Robert strengthens communities by directing outreach and editorial activities for the Web's most popular volunteer network. As communications lead, he is responsible for the membership communications, public relations, social networking... Read More →
avatar for George Weiner

George Weiner

CTO | dosomething.org | As DoSomething.org’s CTO, George manages all online and mobile communication systems for DoSomething.org. Under his leadership, the organization has become an innovator in social media, mobile technologies and cause. During his 4.5 years at DoSomething.org... Read More →
avatar for Robert Wolfe

Robert Wolfe

Co-Founder | Crowdrise | Robert founded Moosejaw, the successful multi-channel retailer that combined humor, crowdsourcing, social commerce and creative marketing to create an intensely loyal customer base. As CEO and COO of Moosejaw they were recognized by Ad Age in 2008 on its list... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

9:30am

How Print Design is the Future of Interaction
This session is about how the history of Print Design is becoming an important influence in the evolution of Interaction Design. As a craft, design for printed media has a rich history. Several generations of designers have pushed its boundaries in countless directions. It has been shaped over several hundred years as both a functional and aesthetic discipline, with a deep foundation of principles, practices, theories, and professional dialogue. In comparison, Interaction and UI Design is still a relatively young field. Its history has largely been driven by technology and functional goals. The dialogue around it has been centered on usability, which has been its purpose in the context of technological advancement. The visual language of UI has evolved from that standpoint: that it should evoke the familiar, analog experience of tools, buttons, knobs, and dials. That foundation has led to a very specific visual language in interactive experiences. In the past ten years however, the relevant technologies that support the design of Interfaces - displays, processing speeds, and rendering engines - have matured to a point that they provide a more capable canvas for design. Meanwhile, our culture has become visibly more comfortable with the technologies that surround it. These combination of trends are creating an important inflection point for designers. The aesthetic experience of the digital surface can now be considered and explored in a more sophisticated manner.
http://schedule.sxsw.com/events/event_IAP7588

Speaker
MK

Mike Kruzeniski

Creative Dir | Microsoft



Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

9:30am

How Progress Bars Change the Way We Live
Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...
http://schedule.sxsw.com/events/event_IAP5643

Speaker
avatar for Evan Jones

Evan Jones

Owner | Stitch Media Inc | Stitch Media partner Evan Jones, is a two-time Emmy Award® winner whose innovative work on interactive content for primetime television, radio, web, mobile and games have established him as a pioneer in new genres of Alternate Reality Games, Locative Media... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Hilton, Salon K 500 East 4th Street

9:30am

How to Combat Cybercrime in Latin America
Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.
http://schedule.sxsw.com/events/event_IAP7923

Speaker
AG

Arturo Garcia-Hernandez

Professor | ITESM
DS

David Schekaiban

Codigo Verde
FV

Francisco Valencia

Editor-in-Chief | Hacking Mexico


Saturday March 12, 2011 9:30am - 10:30am
Hilton Garden Inn, Sabine 500 North IH 35

9:30am

iPad Design Headaches (2 Tablets, Call in the Morning)
The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."
http://schedule.sxsw.com/events/event_IAP5507

Speaker
avatar for Josh Clark

Josh Clark

Podcaster | Discovery Communications


Saturday March 12, 2011 9:30am - 10:30am
Hilton, Salon J 500 East 4th Street

9:30am

It's About Time: Visualizing Temporality
Time flies like an arrow; fruit flies like a banana. I agree about the banana, but I'm not so sure about the arrow. What is the shape of time? Our online calendars, clocks and other models of time often are designed with the understanding that time is a forward-moving arrow. This sounds logical to the Western, English-speaking scientific mind. However, not everyone conceptualizes time as a relentless hurtling forward. Some cultures understand time as a fractal, a spiral, a mandala, a cycle. And a child, playing with the same toy over and over again, lives in a single seamless moment from dawn to dusk. Visualizing temporality is a fundamental issue in interaction design today. For example, we are looking at a future where our work must be useful for both Eastern and Western audiences, who differ in time-oriented cultural traits such as long-term vs. short-term orientation. We also need to be able to provide tools to differentiate the personal, bodily-felt experience of time from clock time. We may want to expand our customers' perception of time, to invite them to stay in the Deep Present. Our beliefs about time and its passage profoundly affect the design of software and interactive media. It's time for interaction designers to understand deeply how our customers know time, whether as an arrow, a spiral or a squiggle. How people slice and dice nature into concepts is fundamental to designing tools people can use to successfully live on the earth, for a long time.
http://schedule.sxsw.com/events/event_IAP5683

Speaker
avatar for Joanna Wiebe

Joanna Wiebe

User Interface Designer | OneMind | What makes a kid play with the same toy over and over again? With curiosity, compassion, and mindfulness, Joanna Wiebe shapes the direction of novel and complex software products. With seasoned abilities in structured cognition, she has a mature... Read More →



Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

9:30am

It's Not Tv, It's Social Tv
How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.
http://schedule.sxsw.com/events/event_IAP7799

Speaker
avatar for Fred Graver

Fred Graver

Sr VP | The Travel Channel | Fred Graver Senior Vice President, Programming & Development Travel Channel ________________________________________________________________   As the SVP, Programming & Development of Travel Channel, Fred Graver is responsible for formulating an aggressive... Read More →
avatar for Lila King

Lila King

Participation Director | CNN.com | Lila King is participation director for CNN.com. She leads the site’s audience-participation efforts, including overseeing CNN iReport. Since coming to CNN.com in 2001, King has reported and produced several multimedia stories on a wide range of... Read More →
avatar for Gavin Purcell

Gavin Purcell

Supervising Producer | Late Night with Jimmy Fallon | Gavin Purcell is the Supervising Producer of NBC's "Late Night with Jimmy Fallon". In addition to his on-air writing/producing duties, he oversees all of the show's web/interactive programming. Late Night has won two consecutive... Read More →
avatar for Timothy Shey

Timothy Shey

Pres/Co-Founder | Next New Networks | Tim Shey is Next New Networks' President and Co-Founder, and has led the company's creative and platform strategy from its beginnings in late 2006. As Next New Networks' first head of programming and creative development, he assembled the most... Read More →
avatar for Chloe Sladden

Chloe Sladden

VP, Media | Twitter | Chloe Sladden, VP of Media at Twitter, leads a team that imagines and implements new approaches to content creation and audience engagement via Twitter. Her team develops partnerships with media, news and entertainment organizations, as well as athletes, actors... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Hyatt, Hill Country AB 208 Barton Springs Rd

9:30am

Know Your Investors: Fundraising Isn't Just About Money
In the current environment, the way to raise capital has changed with greater numbers of angel investors and more competition among venture capitalists. Today, entrepreneurs are faced with more and more options, which means more decisions. Taking money is like getting married; your investors are your partners. Pick investors as carefully as you would a co-founder. Entrepreneurs should do diligence on their investors and find out if they will be there when times are tough. Understand how to differentiate between investors and determine the right number of investors for your seed round. Learn the difference between angels, super angels and venture capitalists. Ensure that your investor's incentives are aligned with yours so that they help make your company the next big thing. Understand the market and what is a “good” valuation and what are “standard” terms. Figure out how to create a syndicate that positions your company to succeed. Come armed with your questions on anything from basic investment and venture capital terminology to decisions you’re trying to make to help your company grow.
http://schedule.sxsw.com/events/event_IAP000646

Speaker
avatar for Justin Fishner-Wolfson

Justin Fishner-Wolfson

Partner | 137 Ventures | Justin is the founder and managing partner of 137 Ventures, an investment firm focused on private technology companies. Previously, he worked at Founders Fund, an early-stage venture capital firm, where he was responsible for all aspects of the investment... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Hilton, Ballroom E 500 East 4th Street

9:30am

Putting the Public Back in Public Media
Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. In many towns, NPR and PBS stations are the only locally-owned broadcasters, and their mission to serve the public demands that they develop new ways of engaging and strengthening those communities. They're convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Public media staff work with volunteer coders, creating software for public media organizations that otherwise lack the capacity to develop it on their own. Public media engages communities in new ways that go beyond those annual pledge drives, challenging them to work together for the common good. They're putting the public back in public media - right where it should be. This ain't your father's public broadcasting. Come learn how people are plugging into public media - and how you can get involved.
http://schedule.sxsw.com/events/event_IAP6547

Speaker
avatar for Thomas Broadus

Thomas Broadus

Web Admin | Mississippi Public Broadcasting | I've been a member of the MPB Public Relations and Communications department for 5+ years. I'm currently working on my Masters of Arts in Mass Communications at the University of Southern Mississippi where I will graduate in August 2011... Read More →
KC

Kristin Calhoun

Dir Station Prod & Innovation Interactive | PBS
avatar for Andy Carvin

Andy Carvin

Sr Strategist | NPR | Andy Carvin is Senior Strategist for NPR’s Social Media Desk. As coordinator of NPR’s social media strategy, he has helped NPR programs learn how to engage the public with NPR’s editorial activities in order to further the quality and diversity of NPR’s... Read More →
avatar for Jessica Clark

Jessica Clark

Media Strategist | AIR | Jessica Clark is AIR's media strategist, and an internationally recognized expert on the transformation of public interest journalism. Learn more at airmediaworks.org.
avatar for Annie Shreffler

Annie Shreffler

Editor Social Media | WGBH Lab | Annie Shreffler works in the WGBH Lab, challenging audiences to contribute their voices and content to public media for possible broadcast and distribution. Annie is a CUNY Graduate School of Journalism alumnae. Before moving to Boston, she worked... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Sheraton, Capitol View Terrace 701 East 11th St

9:30am

Saturday Yoga
If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
http://schedule.sxsw.com/events/event_IAP000302

Speaker
avatar for Ari Stiles

Ari Stiles

Conference Organizer | Heat Vision | Ari Stiles is a Conference Organizer. Before that she was a SXSW Staffer, a University Webmaster, an Art Director, a Newspaper Production Manager, a Graphic Designer/Illustrator/Photographer, Variety Show Writer, Documentary Production Assistant... Read More →



Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Room 8A 500 E Cesar Chavez St

9:30am

So Long, and Thanks for All the Babelfish
Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.
http://schedule.sxsw.com/events/event_IAP7767

Speaker
avatar for Tim Holden

Tim Holden

Digital Copywriter | iris | Tim studied first English then Comparative Literature at the universities of Cambridge and UCL. He now works as a digital copywriter at iris Worldwide. His work has been featured in various industry publications and newspapers such as .net magazine, Campaign... Read More →



Saturday March 12, 2011 9:30am - 10:30am
Sheraton, Capitol A-D 701 East 11th St

9:30am

Social Media Mythbusters
The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.
http://schedule.sxsw.com/events/event_IAP6057

Speaker
avatar for Peter Kim

Peter Kim

Chief Solutions Architect | Constellation Research | Peter is an advisor on social business and marketing strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter.


Saturday March 12, 2011 9:30am - 10:30am
Hyatt, TX Ballroom 5-7 208 Barton Springs Rd

9:30am

Social Media: The Next Generation of Business Engagement
Authors Dave Evans and Jake McKee present highlights from "Social Media Marketing: The Next Generation of Business Engagement." This book, released in 2010, takes marketers, product managers, small business owners, senior executives and organizational leaders to the next step in social technology and its application in business. In particular, this book explains how to ensure higher levels of customer engagement, how to expand the use and understanding of social technology across the organization and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.
http://schedule.sxsw.com/events/event_IAP8323

Speaker
avatar for Dave Evans

Dave Evans

VP, Social Strategy | Lithium | Dave is the VP of Social Strategy at Lithium, based in Austin, TX. Dave is also the author of best-selling "Social Media Marketing: An Hour a Day," as well as "Social Media Marketing: The Next Generation of Business Engagement." Dave is a regular columnist... Read More →
avatar for Jake McKee

Jake McKee

Chief Idea Officer | Ant's Eye View | Jake McKee is the Chief Innovation Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Hyatt, TX Ballroom 1 208 Barton Springs Rd

9:30am

Stop Listening to Your Customers
A common assumption among startup entrepreneurs is that listening to potential customers is the best way to find out whether your product or idea will succeed in the market. Honestly — don't bother. In our ten years of user experience research for startups and big companies alike, one thing we've seen time and again is that it's behavior, not opinions, that tells you whether people want to use your product. The main problem with opinions is self-reporting bias: Opinions are often inconsistent with behaviors or other attitudes, especially when discussing hypotheticals. Remember  Clippy, the little character that appeared in Microsoft Word years ago? That little bastard arose, in part, from Microsoft asking users if they wanted help working on their documents — everyone said, “Sure, sounds great.” But once people started actually using it in the real world, they hated it — it might be one of the most hated features in the history of computing. But Microsoft employs hundreds of researchers. So where did they go wrong, and how can you avoid making the same mistake? It's simple. Never ask people what they think of your product or idea. Instead, I'll walk you through the world of researching people, including what you need to ignore customers effectively, just like Apple and 37 Signals. I'll go over examples from our research with Volkswagen, Electronic Arts, and Wikipedia, and show how to use remote research to construct behavioral scenarios and eliminate poor research.
http://schedule.sxsw.com/events/event_IAP5845

Speaker
avatar for Nate Bolt

Nate Bolt

Pres | Bolt|Peters | Nate is the president of Bolt | Peters User Experience, co-author of the book Remote Research, host of the annual User Research Friday conference, and creator of Ethnio - a web app for on-demand research recruiting.
avatar for Mark Trammell

Mark Trammell

Design Researcher | Twitter | Mark Trammell is a design researcher at Twitter. His work includes coauthoring two books on Web standards and tenures with the United States Navy, the University of Florida, the Web Standards Project Educational Task Force, PayPal, and Digg. While leading... Read More →



Saturday March 12, 2011 9:30am - 10:30am
Hilton, Salon C 500 East 4th Street

9:30am

Stop the Bleeding! Immersive Simulations for Surgeons
Surgery simulators let medical students experience the adrenaline rush of a real operating room in a way that practicing on a cadaver cannot. Blood and guts aren't new to gaming, and simulators aren't new to training. But when the game is played on the human body, it offers exciting new opportunities for medical students to perfect their hand skills before they ever see their first patient. At the Center for Immersive and Simulation-based Learning at Stanford, the lowest-performing students in a surgery simulator outperformed the highest-ranked students trained by traditional means. In this panel, we will briefly look at the history of simulation training, explore some simulator interfaces, experience a demonstration of a surgery simulator, and allow (at least) one lucky audience member to put his or her hand on the virtual knife. Panelists will discuss how what we traditionally think of as a game environment can be used to dramatically improve the training surgeons receive, change how surgeons receive accreditation—and ultimately improve their performance in practice.
http://schedule.sxsw.com/events/event_IAP7236

Speaker
DC

David Chen

SensAble Technologies
avatar for John Qualter

John Qualter

Cofounder, Dir of Media | BioDigital Systems | John heads up visualization and animation production at BioDigital for clients in the device, pharmaceutical and communications industries. He is also a research assistant professor at the Division of Educational Informatics at NYU School... Read More →
avatar for Frank Sculli

Frank Sculli

Cofounder, Informatics Director | BioDigital Systems | Frank Sculli is the co-founder and Informatics Director at BioDigital Systems, a medical IT and simulation firm based in New York City. He has extensive experience in the development of advanced web based information systems... Read More →
avatar for Gregory Wiet

Gregory Wiet

Assoc Professor, Otolaryngology | Nationwide Children's Hospital/The Ohio State University
avatar for Charlene Zvolanek

Charlene Zvolanek

Dir of Experience Design | Team One



Saturday March 12, 2011 9:30am - 10:30am
Hilton, Salon H 500 East 4th Street

9:30am

The Future of Innovation in Banking
In an era of rapid internet development and innovation, banks have been described as technology laggards. This session will explore the future of innovation in banking and the payments industry. There are literally hundreds of large companies and startups in the payment space from Paypal to 1-person startups. The talk will also dive into “new currencies” and payments are emerging such as Facebook credits and other “alternative currencies”. Is there a future for the banking industry or are banks in danger of becoming relics. The session is not about Citigroup nor its business.
http://schedule.sxsw.com/events/event_IAP000612

Speaker
avatar for Antonio Benjamin

Antonio Benjamin

Managing Dir, Global Chief Technology Officer, ICG/GTS | CITI | Antonio Benjamin is a Managing Director and Global Chief Technology Officer of Institutional Clients Group/Global Transaction Services (GTS), a division of Citi. Mr. Benjamin is also the Chairman of GTS’ Research, Development... Read More →


Saturday March 12, 2011 9:30am - 10:30am
AT&T Conference Center, Grand Ballroom 1900 University Avenue

9:30am

The Future of Nonprofits : Thrive and Innovate in the Digital Age
What Is The Future of Nonprofits? In the most important nonprofit book of 2011, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years. With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to go back and change the way your nonprofit works.
http://schedule.sxsw.com/events/event_IAP5677

Speaker
avatar for Randal Moss

Randal Moss

Social Media & Digital Mktg Mgr | MWV | Randal C. Moss pioneered the use Virtual Worlds for raising revenue, driving brand recognition, and managing relationship for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006-2008, and a 4... Read More →
avatar for David Neff

David Neff

Digital Strategy | PwC Advisory | Simply put, David helps people for a living. As a strategy consultant, digital marketer, content strategist, digital engagement pro, nonprofit expert, and campaigns expert David has been living in the Fortune 500 and nonprofit world for over thirteen... Read More →
DJ

David J Neff

Author | Author/HelpAttack! | I help nonprofits and people for a living. I do that as an Author and Consultant, COO at HelpAttack! and the creator of Lights.Camera. Help. I would say that I am a Teacher, Speaker, Blogger, Network Weaver, and Social Media Scientist.


Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

9:30am

The Lean Startup: 10 Reasons Most Startups FAIL
Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. This session is sponsored by 500 Start Ups.
http://schedule.sxsw.com/events/event_IAP000454

Speaker
PL

Pascal Louis-Perez

wealthfront.com
avatar for Ash Maurya

Ash Maurya

Founder | USERcycle
avatar for Eric Ries

Eric Ries

Entrepreneur & Author | The Lean Startup
PT

Parker Thompson

Dir of Business Dev | Pivotal Labs


Saturday March 12, 2011 9:30am - 10:30am
AT&T Conference Center, Room 204 1900 University Avenue

9:30am

Tools and Processes for ADD Project Managers/Entrepreneurs
Ever since grade school I've been told organization is my number one problem. Like most people involved in the web, I'm creative, technically proficient, and often lacking in focus. I've had to balance managing my personal disfunction with managing huge web projects and now running a startup business (FeedMagnet). More than once I've been introduced with the disclaimer, “Jason is really smart and talented...but he's kind of all over the place.” Nevertheless, I've determined to master my disfunction—and I've tried everything. Inbox Zero. GTD. Scrum and Agile. Countless systems involving whiteboards. Moleskines and the Hipster PDA. CRMs, RTM, and other TLAs. I won't claim I've found the holy grail of organization but I've made a lot of progress—and life and business are much more manageable now. This session is not for beginners. I'm going to assume you've already tried, or at least heard of, most of the popular project management and personal organization techniques out there. This session is for folks who have been fighting the same fight as me and are looking to learn from my mistakes and successes. Specific topics to cover: Why systems work (or don't) for individuals. How to map your individual profile of disfunction. Putting custom-tailored systems in place to meet your specific needs. If you have enough focus to have read this far, this session may not be for you—or maybe you are just desperate to figure this out and the session will be perfect.
http://schedule.sxsw.com/events/event_IAP5503

Speaker
avatar for Jason Ford

Jason Ford

Founder | FeedMagnet
DS

De Sellers

Therapist


Saturday March 12, 2011 9:30am - 10:30am
Hilton, Salon D 500 East 4th Street

9:30am

What We Can Learn from Small Town Entrepreneurs
The business world is looking more like a small town. Strong downward economic pressures combined with advances in technology have forced rewriting the rules of business. Advances in technology have allowed all of us to collaborate instantaneously over great distances and not be tied to a single geographic area. Suddenly, the business advantage has shifted from multinational corporations towards small and local companies. When every one of your customers can talk to everyone else, it's like a small town. When the human voice is valued over corporate mission statements, it's like a small town. Now is the right time to look at the small businesses that have best succeeded in small towns, and find the lessons that everyone in the business world can use today.
http://schedule.sxsw.com/events/event_IAP5590

Speaker
avatar for Becky McCray

Becky McCray

Small Biz Survival | Becky McCray says that rural small businesses matter. She is a small town business owner, with a retail store and a cattle ranch in Woods County, Oklahoma. Through her consulting firm she helps small town governments, and promotes entrepreneurship and tourism... Read More →
avatar for Barry Moltz

Barry Moltz

Founder | Shafran Moltz Group | Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own businesses ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula... Read More →


Saturday March 12, 2011 9:30am - 10:30am
Hilton, Salon AB 500 East 4th Street

9:30am

You Don't Have to Move, to Live Better
Before New Orleans, Detroit, or Bradford PA, the symbol of Urban-American blight was Majora's hometown, the South Bronx in NY City. After spennding her early years trying to get away from the Bronx, she found herself back at her parents' house as a result of financial needs while attending graduate school at NYU. What seemed like a defeat at first, led to her rediscovery & healing of her community and herself. No matter what condition your hometown is in, the possibility for more happiness, equality, efficiency, and prosperity can be realized when "problems" are looked at in the context of Home(town) Security and what that means to communities everywhere.
http://schedule.sxsw.com/events/event_IAP000006

Speaker
MC

Majora Carter

Pres | MCG Consulting


Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom D 500 E Cesar Chavez St

10:00am

David Neff
David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
http://schedule.sxsw.com/events/event_OE00577


Saturday March 12, 2011 10:00am - 11:00am
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St

10:00am

Randal Moss
David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
http://schedule.sxsw.com/events/event_OE00578

Saturday March 12, 2011 10:00am - 11:00am
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St

10:00am

Why Access to Goods and Services Trumps Ownership. The Mesh.
Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a "share economy" using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.
http://schedule.sxsw.com/events/event_IAP5792

Speaker
LG

Lisa Gansky

Author/Entrepreneur | Mesh Studios


Saturday March 12, 2011 10:00am - 11:00am
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

10:50am

Clay Shirky
Clay Shirky will be stopping by the SX Bookstore to greet registrants and sign copies of his books, Cognitive Surplus: Creativity and Generosity in a Connected Age and Here Comes Everybody: The Power of Organizing Without Organizations.
http://schedule.sxsw.com/events/event_OE00674

Saturday March 12, 2011 10:50am - 11:50am
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St

11:00am

"It's Nature's Way": Innovative Tech Design Through Biomimicry
A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.
http://schedule.sxsw.com/events/event_IAP6925

Speaker
avatar for Chris Allen

Chris Allen

CEO | The Biomimcry Group | Chris serves on the management team for the expanded operations of the Biomimicry Guild and Institute. He is among the fifteen graduates of the first cohort of the Biomimicry Institute's two-year professional program. Trained in International Business at... Read More →
avatar for Michael Dungan

Michael Dungan

Pres/CEO | BeeDance | Michael Dungan’s work is dedicated to discovering new abundance in our community by reclassifying waste as an asset. Through his consultancy APISync, the community project ZeroLandfill, and the online marketplace BeeDance, Michael is disrupting the status quo... Read More →
avatar for Holly Harlan

Holly Harlan

Founder | E4S | Holly Harlan, an entrepreneur, engineer, and economic and business development specialist for 30 years, works with entrepreneurial leaders from business, government and non-profit organizations to implement sustainable business strategies that drive new opportunities... Read More →
avatar for Kathy Zarsky

Kathy Zarsky

Holos | Kathy is the Founder of HOLOS, a sustainability consultancy whose core tenet is systems thinking and collective intelligence. Her experience in the commercial building sector covers multiple LEED ratings, project scales and advisory roles- which has led her to develop a suite... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

11:00am

A Bootstrapped Geek Sifts Through the Bullshit
After starting four companies, I've found that some widely accepted advice lead me to failure while trusting my (inexperienced) gut lead to success. So many business philosophies profess they're the One True Way, yet different business face different hurdles. With stories, six actionable lessons, and a workshopping of 37signals' philosophy, you'll learn when to follow the rules and when to go your own way.
http://schedule.sxsw.com/events/event_IAP6034

Speaker
avatar for Jason Cohen

Jason Cohen

Sr Editor | Texas Monthly


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon AB 500 East 4th Street

11:00am

Agile Self Development
Know how to use an iterative, incremental framework to create improvements in software? You can use those mad skillz to make your life more awesome too! Come learn and share how agile techniques can be used to achieve personal goals and lower your stress – and even to get the most out of SXSW. Walk away with immediate, practical, positive actions you can take. Ideas to discuss: • What day-to-day or minute-to-minute techniques will allow me to satisfy shorter-term goals while building up to bigger progress? • How can I exploit my little monkey brain to get it to actually do stuff that will make my life better? • How can I stay aligned to the big picture while working on today's challenges? Tags: productivity, agile, lifehacks, happiness, self-development
http://schedule.sxsw.com/events/event_IAP8057

Speaker
avatar for Dinah Sanders

Dinah Sanders

Author, Productivity & Happiness Coach | MetaGrrrl/Discardia | Dinah Sanders is a post-boomer/pre-digital native who spends as much time online as off. Currently self-employed as an author and coach, she has previously worked in jobs ranging from library page to senior software product... Read More →
avatar for Marcy Swenson

Marcy Swenson

Co-Founder | Startup Happiness | As an executive coach for startup CEOs/CTOs, I support growth-stage entrepreneurs in becoming happy & successful leaders, now that they've survived the chaos of the earlier stages. I'm a seasoned co-founder with several successful exits, and built... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Marriott Courtyard, Rio Grande B 300 East 4th Street

11:00am

Banking on Big Brands/Celebs for the Web
2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to purdue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like AOL, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands. AOL is a leader in the integrated web and mobile video content platform, available on-demand to a global audience. AOL develops, produces, packages, programs, markets and distributes original content. AOL collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.
http://schedule.sxsw.com/events/event_IAP6534

Speaker
avatar for Paul Kontonis

Paul Kontonis

Chairman of the Board
avatar for Amber Lawson

Amber Lawson

Head of Original Programming | AOL | Amber J. Lawson was recently tapped as AOL's Head of Video Programming where she creates and oversees the programming strategy and execution of all of AOL's original video content. In this role, Amber J is re-imagining the entire online video experience... Read More →
avatar for Amber J Lawson

Amber J Lawson

Head of Original Programming | AOL | Amber J. Lawson was recently tapped as AOL's Head of Video Programming where she creates and oversees the programming strategy and execution of all of AOL's original video content. In this role, Amber J is re-imagining the entire online video experience... Read More →
avatar for David Tochterman

David Tochterman

Head of Digital Media | Innovative Artists | David currently heads the Digital Media division for Innovative Artists, a prominent full service talent agency with offices in Los Angeles, New York and Chicago. His focus is on packaging premium and branded content across all platforms... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

11:00am

Banks: Innovate or Die!
Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Strict new government regulations and frustrated customers walking away haven't even sparked creativity from them. Luckily for consumers, there is a new wave of financial service innovators pushing the limits. Incorporating cutting edge technology, social media and -- believe it or not -- genuine customer service, this new group of financial players are giving traditional banks a run for their money. The Banks: Innovate or Die! panel will discuss why big banks are failing with today's Web 2.0 consumers, and will examine the new players in the space who are stealing customers away due to their innovation.
http://schedule.sxsw.com/events/event_IAP5770

Speaker
avatar for Rob Garcia

Rob Garcia

Sr Dir, Prod Strategy | Lending Club | Rob is the VP of Product at LendingClub.com in charge of the overall product experience. Rob has been creating innovative ecommerce and web based experiences for 12+ years. He spent the earlier part of his career helping medium to large companies... Read More →
avatar for Brett King

Brett King

Author Bank 2.0 | Bank 2.0 | Brett King is the Author of the Bestselling book Bank 2.0 and strategic advisor to the global financial services sector. He is an International Judge for the GSMA Global Mobile Awards, the Asian Banker Retail Excellence Awards and for the Middle-East Business... Read More →
avatar for Anna O'Brien

Anna O'Brien

Dir of Social Media | Greenlight | Prior to moving to London and joining Greenlight as the Director of Social Media, Anna served as the VP of Social Media for Citibank in North America and is credited with helping to create the initial roadmap and strategy for the brand’s social... Read More →
avatar for Joshua Reich

Joshua Reich

Co-Founder, CEO | Simple
avatar for Bob Weinschenk

Bob Weinschenk

CEO | SmartyPig | A techie by nature and a serial entrepreneur by choice Bob is currently leading his fifth start-up. He's founded two companies (Barfly Interactive Networks and Smart Foods Healthy Kids) and has been CEO of Pixim and Britestream Networks. Currently, Bob is CEO of... Read More →



Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon F-G 500 East 4th Street

11:00am

Believe Me or Your Own Eyes: Eye-Tracking Entertainment
“Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx. This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics. This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.
http://schedule.sxsw.com/events/event_IAP7255

Speaker
avatar for Ania Rodriguez

Ania Rodriguez

CEO | Key Lime Interactive | Ania Rodriguez is a customer experience / market research expert with 13 years of experience consulting to C-level executives on the topics of UI Design, Usability and Online Marketing. She has worked with over 50 fortune 500 companies as well as start-ups... Read More →
avatar for Kerin Smollen

Kerin Smollen

Dir Digital Media | ESPN | Kerin Smollen is one of the leading women in digital media user experience. She works at ESPN.com where she combines her love of sport and design, leading a team of Information Architects and Usability Analysts to deliver cutting edge projects in User Interface.Among... Read More →
avatar for Karl Steiner

Karl Steiner

Player Research Mgr | THQ | Dr. Karl Steiner is the Manager of Usability for THQ Inc., a video game publisher. In his role at THQ, he is responsible for overseeing all usability/playability activities at THQ, evangelizing player research, and formulating best practices. In addition... Read More →
JZ

Jesse Zolna

Mgr/User Research | Barnes and Noble | Jesse Zolna is currently Manager of User Research at BN.com in NYC. He has a Ph.D. in Engineering Psychology, aka Human Factors or Human-Computer Interaction, earned at Georgia Institute of Technology. Since 1999, he has conducted Qualitative... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

11:00am

Blacks in Technology Meet Up
Meet, network, share new ideas and make new friends with other people of color at the 2011 SXSW Interactive Festival. Bar onsite. This is the second of two Blacks in Technology events at SXSW 2011. The other event occurs from 6:00-8:00 pm on Friday evening March 11 at the George Washington Carver Museum and Cultural Center (1165 Angelina St). No badge is required to attend the March 11 event at Carver. For the March 12 event at the Driskill, you must have an Interactive, Gold or Platinum badge to attend.
http://schedule.sxsw.com/events/event_IAP000270

Speaker
avatar for Wesley Faulkner

Wesley Faulkner

Founder | WordRipple | Wesley's experience spans multiple facets of the technology industry, from manufacturing to product development. His passion for technology was fostered through over thirteen years of experience in technical and customer service support, field engineering, and... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Driskill, Victorian Room 604 Brazos Street

11:00am

Broadband Matters for Content Makers
The US has few ISP options and slow broadband speeds compared to most developed countries. The lack of competition is seen by many analysts as more significant to free internet than even "Net Neutrality" legislation can address. For independent content creators, there are specific concerns when ISPs are monopolized and aligned with large media companies. They may be shut out if ISPs pay royalties only to media conglomerates. What are the risks and what action can we take?
http://schedule.sxsw.com/events/event_IAP5895

Speaker
avatar for John Bergmayer

John Bergmayer

Staff Attorney | Public Knowledge | John is a staff attorney at Public Knowledge, where he works on copyright and telecommunications issues.
avatar for Laure Parsons

Laure Parsons

Consultant | Olark | A strategist working to make businesses and creative projects better, Laure finds innovative ways to help connect audiences, customers, experiences and products. Informed by years of experience in marketing and film distribution, she focuses on the story and how... Read More →



Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 5ABC 500 E Cesar Chavez St

11:00am

Community Engagement Strategies: Rational Debate or Herding Cats?
The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites. Or at least that's what was supposed to happen. Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values? On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value? This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.
http://schedule.sxsw.com/events/event_IAP5901

Speaker
avatar for Drew Curtis

Drew Curtis

Founder/CEO | Fark Inc | As the proprietor and editor-in-chief of Fark.com, Drew Curtis is in a very unique position where digital media is concerned. For the past 12 years, he has watched as media evolved from an industry who eschewed and dismissed the digital realm to an industry... Read More →
EM

Erik Martin

Community Mgr | Reddit
avatar for Tucker Max

Tucker Max

Writer | tuckermax.com | Tucker Max's first book, I HOPE THEY SERVE BEER IN HELL, is a #1 NY Times Best Seller and has spent over 150 weeks on that list over five calendar years. There are currently over 1.5 million copies sold. Max co-wrote and produced the movie based on his book... Read More →
avatar for Kelly McBride

Kelly McBride

Sr Faculty | The Poynter Institute | Kelly McBride is a writer, journalist and consultant. She's spent the last decade at The Poynter Institute examining how journalism is morphing from a profession for a few into the calling of many.


Saturday March 12, 2011 11:00am - 12:00pm
Sheraton, Capitol E-H 701 East 11th St

11:00am

Drawing Back the Curtains on CSS Implementation
In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
http://schedule.sxsw.com/events/event_IAP6628

Speaker
avatar for Tab Atkins

Tab Atkins

Software Engineer, Web Standards Hacker | Google | I'm Tab Atkins Jr, and I wear many hats. I work for Google on the Chrome browser as a Web Standards Hacker. I'm also a member of the CSS Working Group, and am either a member or contributor to several other working groups in the... Read More →
avatar for Elika Etemad

Elika Etemad

Editor of Many Modules | W3C CSS Working Group | Elika J. Etemad (fantasai) is an expert on the CSS Working Group and a longtime contributor to the Mozilla Project. She edits CSS specifications, does layout engine QA, and occasionally codes for Gecko. Within the CSSWG she specializes... Read More →
avatar for Sylvain Galineau

Sylvain Galineau

Program Manager | Microsoft | Sylvain spent many years working on web application servers and now helps design Internet Explorer. He represents Microsoft on the CSS Working Group and will buy everyone a round when IE6 goes away. Everyone.
avatar for Molly Holzschlag

Molly Holzschlag

Developer Rel | Opera Software | Having achieved a modicum of balance after her midlife crisis, Molly decided to finally get a job. She is now a Web Evangelist focusing on developer relations for the upstart Norwegian browser company, Opera Software. Earlier in life, Molly avoided... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom D 500 E Cesar Chavez St

11:00am

Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding
Join Flattr and our friends from Thingiverse, Readability and Demotix as we discuss rewarding creators and crowdfunding online. All of our teams are striving to enable users and participants to share their money and pay for content that's worth paying for online -- and in some cases IRL/offline too.
http://schedule.sxsw.com/events/event_IAP000327

Speaker
avatar for Eileen Burbidge

Eileen Burbidge

Flattr | Eileen Burbidge manages business operations for Flattr, and is also co-founder of White Bear Yard (London), a hub for technology, innovation and startups. Prior to these, Eileen was investment director at early-stage VC, Ambient Sound Investments, and products director at... Read More →
JH

Joel Hansson

Developer | Flattr | developer at flattr.com
avatar for Marty McGuire

Marty McGuire

Web Warrior | MakerBot Industries | Marty McGuire is a web developer for MakerBot Industries who lives in Baltimore, MD but can frequently be found on the bus to and from NYC. He is the primary developer for Thingiverse and http://makerbot.com/. He is also a proud member of the MakerBot... Read More →
TM

Turi Munthe

CEO | Demotix
avatar for Linus Olsson

Linus Olsson

Co-founder | Flattr AB | Linus Olsson is co-founder of Flattr together with (the co-founder of the Pirate Bay) Peter Sunde. Computer fanatic since beginning of time and does and have done anything and everything that you can do with computers. He strongly believes that the internet... Read More →
RZ

Richard Ziade

Founding Partner | Readability



Saturday March 12, 2011 11:00am - 12:00pm
Radisson, Town Lake Ballroom 111 East Cesar Chavez St

11:00am

Global Citizenship = World Peace?
The world is quickly becoming smaller and we are becoming more dependent upon each other for every day things in life. We are receiving ideas and information faster than ever before. We consume goods from around the world on a daily basis. We no longer live in a world where we are isolated from the problems and perhaps the opportunities of others. Global Citizenship is about recognizing we are not just citizens of our respective countries, but also to a larger global ecosystem. What does this mean now? What will it mean in the future? How do we need to adapt to these changes? What role does technology play in this? Who should be concerned with the idea of global citizens? Could there really be a possibility we could achieve world peace through grassroots efforts like this?
http://schedule.sxsw.com/events/event_IAP7374

Speaker
avatar for Lovisa Williams

Lovisa Williams

Sr Policy Advisor & Social Media Strategist | US Department of State | Lovisa Williams is the Senior Policy Advisor and Social Media Strategist for the U.S. Department of State. She manages the Department’s Internet Steering Committee which is the policy and governance structure... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

11:00am

Hadoop Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Hadoop. Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000498

Speaker
MG

Michelle Greer

Community Mgr | Infochimps


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Room 616AB 500 East 4th Street

11:00am

How the USPS Should Implement Social Media
If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media. In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media. Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.
http://schedule.sxsw.com/events/event_IAP7905

Speaker
avatar for Amber Hutchins

Amber Hutchins

Asst Professor | Trinity University | Amber Hutchins is an Assistant Professor at Trinity University in San Antonio, Texas, where she teaches courses in Public Relations and Media Criticism. Her research interests are PR ethics and social media. She has worked in health care, entertainment... Read More →
avatar for Dara Quackenbush

Dara Quackenbush

Sr Lecturer | Texas State University | Dara Quackenbush is a public relations professor at Texas State University and a strategic communications adviser. She has more than 15 years of experience in marketing communications, public relations, branding and product positioning and has... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hyatt, TX Ballroom 5-7 208 Barton Springs Rd

11:00am

I've Never Met My Coworkers: Running International Teams
I work with four other guys, and I've never met any of them. In fact, none of them live within 1000 miles of me. However, we manage to work together on 5-10 simultaneous projects and my business is up 300% from last year. Building a team to help you with sub-contracting is easier than you might think. I'll tell you how I took Copter Labs from a one-man (severely overworked) effort to a five-man collective in less than three months while continuing to increase my company's gross income and my own take-home pay, as well as freeing up hours of my own time to enjoy life.
http://schedule.sxsw.com/events/event_IAP5967

Speaker
avatar for Jason Lengstorf

Jason Lengstorf

Developer | Copter Labs | In a Nutshell: I’m a 25-year-old turbogeek hailing from the Big Sky state. I design and develop websites using PHP, MySQL, JavaScript (jQuery), CSS, and HTML. I’ve written two books (PHP for Absolute Beginners [2009 Apress] and Pro PHP and jQuery [2010... Read More →
avatar for Thomas Sturge

Thomas Sturge

Developer | Copter Labs | At 26, I’m a nerd to the core — being a developer was always going to be my calling. My weapons of choice (for now) are PHP, JavaScript, CSS, and HTML, but this arsenal is always growing. I’ve been tinkering with code since the late 90s, and a few years... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon D 500 East 4th Street

11:00am

Inclusive Mobility - Making Mobile Apps Accessible
That smartphone in our pocket has the power open up new worlds for people of all abilities in all environments. Whether you are visually impaired or just can't see or access the screen at the moment, turn on voice commands and your access is complete! Location services and navigation guide you in daily living or on great new adventures. Come find out what the state of accessibility is for the latest mobile devices. Learn how you can create mobile apps and mobile websites that are compelling AND usable by all audiences!
http://schedule.sxsw.com/events/event_IAP5708

Speaker
avatar for Becky Gibson

Becky Gibson

Sr Technical Staff Member | IBM | Becky Gibson is a Senior Technical Staff Member in IBM's Emerging Internet Technologies Group. Her current focus is contributing to the open source PhoneGap project to enable building compelling mobile applications using Web technologies. She continues... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 8A 500 E Cesar Chavez St

11:00am

Intrigue Me: Writing Compelling Content
Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers. But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in". I say, no way Jose (The question is, do you? And who is Jose, anyway?) Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something? In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.
http://schedule.sxsw.com/events/event_IAP5783

Speaker
avatar for Stephanie Hay

Stephanie Hay

Co-founder at FastCustomer.com. Mentor at 500 Startups. Advisor to WeSprout. Creator of CakeRock.com and NoVaCoWork. Co-organizer of DC Lean Startup Circle.


Saturday March 12, 2011 11:00am - 12:00pm
Sheraton, Capitol A-D 701 East 11th St

11:00am

Let's Hook Up: Brands, Celebs, and Non-profits
Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision. We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans. In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.
http://schedule.sxsw.com/events/event_IAP7062

Speaker
avatar for Chris Brewer

Chris Brewer

Sr Mgr, Dev Comm | LIVESTRONG | Born Dec 30, 1962 - Age: 48 3 children – Christina (26), Steven (21), and Andy (16), 1 grandson Geoff (5) and another on the way in a few months Born in Essex, England Raised in Clearwater, FL 1st grade through high school College at University of... Read More →
avatar for Paul Rieckhoff

Paul Rieckhoff

Exec Dir | IAVA | Paul Rieckhoff, 35, is the Executive Director and Founder of Iraq and Afghanistan Veterans of America (IAVA), America’s first and largest organization for Iraq and Afghanistan veterans. A nonpartisan, non-profit founded in 2004 with over 180,000 members in all... Read More →
avatar for Katie VanLangen

Katie VanLangen

Dir of Strategic Partnerships | Iraq and Afghanistan Veterans of America | As Director of Strategic Partnerships at Iraq and Afghanistan Veterans of America (IAVA), Katie oversees all of the organization’s relationships with external partners, with a special focus on IAVA’s veteran... Read More →



Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

11:00am

Life After Y Combinator
Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?
http://schedule.sxsw.com/events/event_IAP7526

Speaker
avatar for Brian Chesky

Brian Chesky

Cofounder & CEO | Airbnb | Brian drives Airbnb's vision, strategy and growth. Always pushing the status quo, Brian aims to disrupt the industry with ideas that change the way people live. He is committed to assembling a passionate, top tier team to deliver on this promise. Before... Read More →
avatar for Drew Houston

Drew Houston

Co-Founder & CEO | Dropbox | Drew Houston is the co-founder and CEO of Dropbox. Dropbox helps more than 50 million people around the world access and share their most important files from anywhere. Drew graduated from MIT with a degree in computer science and in 2011 was included... Read More →
avatar for Dane Hurtubise

Dane Hurtubise

CEO | JobSpice | Dane Hurtubise is a lover of all things spicy, especially good design and clean code. Hurtubise holds a bachelors degree in honors Electrical Engineering from the University of Texas at Austin and is the creator and co-founder of JobSpice (YC S09).
avatar for Jessica Mah

Jessica Mah

CEO | inDinero.com | Founder/CEO, inDinero.com. (Y Combinator S2010)


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon C 500 East 4th Street

11:00am

Marketing in the Moment
While brands have become increasingly networked, they fail to maintain the fluidity and agility of the average user, many major brands are at risk at failing in their marketing efforts, or succumbing to more agile competitor. This session lays out the new marketing landscape, and demonstrates how brands will need to reinvent themselves.
http://schedule.sxsw.com/events/event_IAP6940

Speaker
avatar for Rob Garner

Rob Garner

Chief Strategy Officer | Advice Interactive Group


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon E 500 East 4th Street

11:00am

Marketing Lessons from the Grateful Dead
What can internet marketers learn from cultural icon and American jam band, the Grateful Dead? The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time. Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in "freemium" content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band's live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today's companies using social media can still learn from their success.
http://schedule.sxsw.com/events/event_IAP5941

Speaker
BH

Brian Halligan

CEO/Founder | HubSpot
avatar for David Meerman Scott

David Meerman Scott

Mktg Strategist | Freshspot Marketing | David Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

11:00am

Photographer Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in photography. Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000492

Speaker
avatar for Kris Krug

Kris Krug

N/A | i am whatever you say i am...


Saturday March 12, 2011 11:00am - 12:00pm
Palm Door, Palm Door 401 Sabine

11:00am

Re-Thinking Public TV: The WORLD Channel
What if you took a national digital public TV channel, re-focused it on a younger, more diverse demographic (median age 36), created an open source, media-rich web presence to feed it, and invited anyone with public media content to play (including creative types without transmitters). You’d see strong growth, a batch of exciting new talents, boundaries erased between radio and TV, and some innovative technical breakthroughs. Two key participants in shaping and running this project will share the ideas, the successes, the challenges and some hard-won wisdom from one of public media’s most promising new ventures. WORLD was first created in 2007 as a 24 hour digital non-fiction, news and documentary channel for Public TV stations: a partnership of WGBH, American Public Television and WNET, funded by the Corporation for Public Broadcasting. Then, in July of 2010, these partners launched a highly focused but ambitious re-thinking of the project, aiming to reach and engage a much broader audience and younger demographic across multiple platforms. Bob Lyons, the Director of New Media for Radio and TV at WGBH, oversees the project’s online platform, and Kavita Pillay, an independent film maker, was drafted as Managing Editor and chief editorial muse of the web presence. In this session they’ll share the strategy, research, surprising discoveries (good and bad), and inspiring content examples. Public media-minded content creators are most welcome.
http://schedule.sxsw.com/events/event_IAP8373

Speaker
CH

Christopher Hastings

Producer | WGBH
avatar for Robert Lyons

Robert Lyons

Dir of New Media for Radio | WGBH | Lyons oversees digital media strategy and innovation for online and mobile platforms in support of WGBH’s regional broadcast services. He has served as Executive in Charge for a wide range of projects including the creation and launch of an online... Read More →
avatar for Kavita Pillay

Kavita Pillay

Managing Editor | WGBH Boston | As Managing Editor of WORLDcompass, Kavita helps guide the site’s growing array of content and content contributors. She began working in documentary film as an associate producer at Northern Light Productions in Boston and was awarded a Fulbright... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Sheraton, Capitol View Terrace 701 East 11th St

11:00am

Seed & Feed: How to Cultivate Self-Organizing Communities
"Use the internet to get off the internet!" says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects. The process starts small, with only you. Then you find a conspirator. Then you develop a core group. Then the group grows. At each step along the way, you refine the culture and build something that everyone is a part of. This is going to be a highly discussion-oriented and participatory session, inviting attendees to share their stories and discuss lessons learned. Let's build amazing communities together!
http://schedule.sxsw.com/events/event_IAP7932

Speaker
avatar for Tony Bacigalupo

Tony Bacigalupo

Mayor | New Work City
PC

Peter Chislett

New Work City


Saturday March 12, 2011 11:00am - 12:00pm
Hyatt, Hill Country CD 208 Barton Springs Rd

11:00am

Social Shopping: The Future of Selling Stuff Online
Markets are conversations. As the web continues its neverending voyage toward Social, indie merchants must learn to engage and interact with their existing and future customers in new ways. The era of Social Shopping has begun, so get the info you need to stay ahead of the curve. Learn how to take advantage of the social web to help your indie business make more sales, connect with your community, and build devoted followers around the world. Perfect for small business owners, artists, crafters, musicians, authors and anyone else with something to sell.
http://schedule.sxsw.com/events/event_IAP7988

Speaker
avatar for Willo O'Brien :: WilloToons + Stitch Labs

Willo O'Brien :: WilloToons + Stitch Labs

Willo O’Brien has made a career out of creativity. As an artist, social supercollider, and self-described geek for over a decade, Willo has a passion for empowering fellow creative entrepreneurs. Willo’s online home since ‘99, WilloToons.com, has served as a platform for selling... Read More →
avatar for Willo O'Brien

Willo O'Brien

Creative Catalyst/Entrepreneur | WilloToons | Willo O’Brien has made a career out of creativity. As an artist, social supercollider, and self-described geek for over a decade, Willo has a passion for empowering fellow creative entrepreneurs.


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon H 500 East 4th Street

11:00am

Startup America: Reducing Barriers
Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
http://schedule.sxsw.com/events/event_IAP000484

Speaker
SC

Scott Case

CEO | Startup America Partnership | Timothy "Scott" Case is a technologist, entrepreneur and inventor and was co-founder of Priceline, the "Name Your Own Price" company that was one of only a handful of startups in US history to reach a billion dollars in annual sales in less than... Read More →
avatar for Aneesh Chopra

Aneesh Chopra

Former CTO of the USA | Advisory Board
SG

Sean Greene

Associate Administrator for Investment, and Special Adviser for Innovation | U.S. Small Business Administration | Sean Greene is the Associate Administrator for Investment, and Special Adviser for Innovation at the U.S. Small Business Administration. He brings 20 years of experience... Read More →
avatar for Todd Park

Todd Park

CTO | US CTO The White House


Saturday March 12, 2011 11:00am - 12:00pm
AT&T Conference Center, Grand Ballroom 1900 University Avenue

11:00am

Staying Alive: Can Indie iPhone Game Development Survive?
Now entering its fourth year of game development, the AppStore has evolved from an indie gold mine to a competitive and overcrowded marketplace. How can an indie developer adapt? Come listen to a group of indie iPhone developers tell their tales of successes and failures. What makes some developers close up shop vs. what makes some developers prosper (and others hang on by the skin of their teeth)? The panel members consist of content creators, engineers, business specialists and members who wear all those hats at once. Their companies range from a team of one to a team of many. What strategies have worked and allowed them to survive and what strategies have failed? We will discuss the process from development to market. The panel will touch on developmental tips and tricks and promotional ideas. Finally, we will discuss where we see the future of indie development going through the iPad and beyond.
http://schedule.sxsw.com/events/event_IAP7514

Speaker
SB

Steve Broumley

Pres | Smashing Studios
avatar for Peter Franco

Peter Franco

Dir | Dr Fun Fun LLC | Peter Franco is founder of Dr. Fun Fun LLC, based in Austin, TX. Dr. Fun Fun is focused on creating quality casual games and entertainment, with outstanding visual imagery. Peter has over 13 years experience in the video game industry. He studied fine art in... Read More →
DK

David Kalina

Owner/Tech Dir | Tiger Style | David Kalina is co-owner and principal engineer of Tiger Style, the independent game developer behind the award-winning iDevice smash "Spider: The Secret of Bryce Manor." David spent his formative years developing artificial intelligence systems for... Read More →
avatar for Heather Kelley

Heather Kelley

Founder | Perfect Plum | Heather Kelley, also known as moboid, is a media artist, curator, and game designer. Currently Ms. Kelley heads her interaction and experience design studio Perfect Plum. Perfect Plum’s first product is the OhMiBod app, an intuitive and beautiful iPhone... Read More →
AK

Alan Knitowski

CEO | Phunware Inc | Mr. Knitowski is Chairman, Chief Executive Officer and Co-Founder of Phunware, Inc., a mobile application infrastructure company. Previously Mr. Knitowski served as President of Alternative Investments for Curo Capital LLC, and Co-Manager of both the Curo Capital... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

11:00am

SXSW Newcomer / Veteran Meet Up
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000486

Speaker
avatar for Sarah Garcia

Sarah Garcia

Interactive Programming Coord | SXSW STAFF | I'm one of the little elves that help to produce SXSW. I am involved in all things Interactive Panels and hope to see you in March!


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Room 615AB 500 East 4th Street

11:00am

SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
http://schedule.sxsw.com/events/event_OE00484


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, 1 500 E Cesar Chavez St

11:00am

The Elevation of Black Women in New Media
The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.
http://schedule.sxsw.com/events/event_IAP5379

Speaker
avatar for Angela Benton

Angela Benton

Founder | Black Web Media | Angela Benton’s experience spans a variety of industries and roles. She has worked at several InterActive Corp businesses including RealEstate.com, LendingTree.com, and RushmoreDrive.com. Additionally she has held roles at Bizjournals.com, UPS, and Homes... Read More →
avatar for Kathryn Finney

Kathryn Finney

Managing Dir | digitalundivided | In 2003, when Yale grad Kathryn Finney founded one of the first fashion blogs, The Budget Fashionista, she had no idea that she was starting a movement. Kathryn grew the TBF brand to be one of the most popular and influential fashion blogs, reaching... Read More →
avatar for Susan Morgan

Susan Morgan

Account Exec/Multicultural Specialist | Gorilla Nation Media | Susan Morgan is an Account Executive and Multicultural Specialist at Gorilla Nation Media in New York City. Originally based in their Chicago office, Susan joined the online ad sales rep firm in 2008 to service agencies... Read More →
avatar for Shane Roberts

Shane Roberts

Founder/EIC | Frugivore Group | Roberts is the Founder and Editor-in-Chief of the Frugivore Group, the publisher of Frugivore Magazine. Obsessed with all things health and fitness, Roberts is using Frugivore to raise awareness and ignite conversation around the raw, vegan and fitness... Read More →
DS

Deanna Sutton

Founder/Editorial Dir | Clutch Magazine Online


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 10AB 500 E Cesar Chavez St

11:00am

The Impact of Social Media Tools in Mexico
This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists and scholars from Mexico who will discuss how social media tools are being used in news organizations. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists and scholars in this panel will discuss their own experience and use of social media, but also how society is using it.
http://schedule.sxsw.com/events/event_IAP5758

Speaker
avatar for Javier Garza

Javier Garza

Editorial Dir | El Siglo de Torreon | Javier Garza is Editorial Director of El Siglo de Torreón in Torreón, Mexico, a city caught in the crossfire in the war against Mexican drug cartels. He graduated from the Universidad Iberoamericana in Mexico City and has an M.A. in Journalism... Read More →
avatar for David Sasaki

David Sasaki

Program Officer, Hewlett Foundation
Consultant | N/A | David is an independent consultant working with the Latin America and Information Programs of Open Society Foundations. He helps them think of ways that civil society in Latin America can use technology and digital media to become more effective. He formerly directed... Read More →
avatar for Gabriela Warkentin

Gabriela Warkentin

Universidad Iberoamericana | Has a B.A. in Communication from Iberoamericana University in Mexico City, and has done graduate coursework in Comparative Literature and Communications at Universidad Nacional Autónoma de México and Universidad de Navarra, Spain. She is currently Head... Read More →
avatar for Amy Schmitz Weiss

Amy Schmitz Weiss

Asst Professor | San Diego State University | Amy Schmitz Weiss is an assistant professor in the School of Journalism & Media Studies at San Diego State University. She received her Ph.D. from the University of Texas at Austin in 2008. Dr. Schmitz Weiss is a former journalist who... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hilton Garden Inn, Sabine 500 North IH 35

11:00am

The Last Broadcast: Entertainment is Social – What’s Next?
Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment. This session is sponsored by Intel.
http://schedule.sxsw.com/events/event_IAP000260

Speaker
JC

Jeffrey Cole

digitalcenter.org
MF

Marcelino Ford-Livene

Intel Digital Home Group
avatar for Brian David Johnson

Brian David Johnson

Director of Future Casting, Intel Corporation   | The future is Brian David Johnson's business. As a futurist at Intel Corporation his charter is to develop an actionable vision for computing in 2020. His work is called “future casting” – using ethnographic field studies... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

11:00am

The Lean Startup: King of the Apps Showdown
Join Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup challenge. Play judge and vote for your favorite startup alongside Scoble and crew. The winner gets 10k in cash and prizes, provided by Rackspace. This session is sponsored by 500 Start Ups.
http://schedule.sxsw.com/events/event_IAP000455

Speaker
avatar for Bill Boebel

Bill Boebel

CEO & Founder | Pingboard | CEO and founder of Pingboard, the modern company directory. Serial entrepreneur, director at Capital Factory and an investor in a bunch of really cool companies.
avatar for Stacey Higginbotham

Stacey Higginbotham

Sr Writer | GigaOM
avatar for Eric Ries

Eric Ries

Entrepreneur & Author | The Lean Startup
avatar for Robert Scoble

Robert Scoble

Startup Liaison Officer | Rackspace | As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
AT&T Conference Center, Room 204 1900 University Avenue

11:00am

The New Sharing Economy
Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society. It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations. The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?
http://schedule.sxsw.com/events/event_IAP5774

Speaker
avatar for Punsri Abeywickrema

Punsri Abeywickrema

Founder | Rentalic.com | Prior to Rentalic, Punsri spent the first decade of his career in software, operations, and management with familiar names such as LinkedIn, PayPal, Oracle, InstallShield and Zynga. This, along with honors from University of Wisconsin, gave Punsri what Hacker.com... Read More →
avatar for Kim Gaskins

Kim Gaskins

Dir of Content Dev | Latitude Research | Kim Gaskins is the Director of Content Development for Latitude, an international research consultancy exploring how Web technologies can further enhance human experiences. She holds expertise in psychology and consumer insights research, Web... Read More →
avatar for Neal Gorenflo

Neal Gorenflo

Publisher | Shareable Magazine | Publisher of Shareable Magazine, the leading online magazine about the sharing economy and sharing as a lifestyle. http://shareable.net
avatar for Dori Graff

Dori Graff

CoFounder | Itizen | Dori is one of the co-founders of Itizen, a platform that provides a way for people to attach digital content to physical objects. Users can check-in to an object and add their own digital message that can include text, photo, video, and/or audio notes for others... Read More →
avatar for John Zimmer

John Zimmer

Co-Founder Pres | Lyft | John is the Co-Founder and President of Lyft, a mobile app for friendly, safe, affordable rides from local community drivers. John (luckily) left Lehman Brothers in early 2008, where he spent two years after graduating from Cornell University’s Hotel School... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon K 500 East 4th Street

11:00am

The Self-Publishing Novelist: Report from the Trenches
We've been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher. The combined effect of new technologies will supposedly blast open the floodgates that have been simultaneously protecting readers from hordes of hack writers and arbitrarily keeping down literary geniuses whose works don't fit into obvious conventional pigeonholes. With Print-On-Demand technology for paper books, with distribution channels such as Amazon and the Apple Store to connect book sellers with book buyers, with devices like the Kindle, iPad and Nook for readers to consume books anywhere, it has become fashionable to say that writers no longer need publishing houses, that the poisonous stigma attached to self-published books is losing its venom. But is it true? Self-publishing is not the walk in the park that some would have you believe. This panel brings together four writers who are explicitly concerned with the novel/novella form. We're not merely self-publishing writers, we're self-publishing novelists. We are custodians of an art form that is under threat by the very technologies that open the marketplace to anybody at all who claims that their manuscript is a novel. How shall novelists and the novel itself survive?
http://schedule.sxsw.com/events/event_IAP7828

Speaker
avatar for Jane Friedman

Jane Friedman

Professor/Editor | The University of Cincinnati | As the former publisher and editorial director of Writer’s Digest, Jane Friedman is an industry authority on commercial, literary, and emerging forms of publishing. She has spoken at more than 200 writing events since 2001, and is... Read More →
avatar for Nicole Galland

Nicole Galland

Author | mongoliad.com | Along with Neal Stephenson, Greg Bear, and others, Nicole Galland writes The Mongoliad, a collaborative serialized historical novel. It is available online and as a download to a variety of mobile devices through the auspices of Subutai Corporation, which... Read More →
avatar for Carolyn McCray

Carolyn McCray

CEO | Indie Book Collective | As a woman writing in a man's field (historical thrillers), Carolyn has broken down barriers while forging a path as a social media expert, founding the Indie Book Collective. An outspoken advocate for the indie author, The Collective has a weekly radio... Read More →
avatar for John Sundman

John Sundman

Novelist | Wetmachine | John Sundman is the author and publisher of the cyber-nano-biopunk novels Acts of the Apostles, Cheap Complex Devices, and The Pains, and has been called "the future of printed fiction" by SXSW keynoter Bruce Sterling. John has been a manager of technical publications... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Sheraton, Creekside 701 East 11th St

11:00am

The Why & How of Decentralized Web Identity
The big players in social networking are setting a plodding pace of innovation. New startups, keen to offer useful and exciting new means of communication, have migrated wholesale to platform-based approaches. Constrained by what it means to be boxed into 140 characters or Facebook's vision of a lifestream, we're left without a compelling view of what "social" means on the web. It's time to take back our identities, and with it the web. We'll discuss examples of how the web is more Awesome when people are a part of it (and not just a layer on top of a few companies' databases). We'll talk about what kinds of approaches make sense in this new world (and which don't), and discuss some successes (and failures) that have happened along the way. Parts of this discussion will be technical; you can't build the web without some HTML, and we can't build a social web without getting our hands dirty. However, tech is boring. You can always look up how to do something - knowing why you want to do something is the hard part. We're going to look beyond the modern gold rush, and talk about ideas that have lasting value for content providers, producers, and consumers, and why you should care.
http://schedule.sxsw.com/events/event_IAP7596

Speaker
avatar for Blaine Cook

Blaine Cook

Independent | N/A
avatar for Christian Sandvig

Christian Sandvig

Assoc Professor | University of Illinois | Christian Sandvig is the Co-Director of the Center for People & Infrastructures. He is also Associate Professor of Communication, Media & Cinema Studies at the University of Illinois at Urbana-Champaign and a Faculty Associate of the Berkman... Read More →
avatar for Ben Werdmuller

Ben Werdmuller

CTO | Latakoo Inc | Ben Werdmuller is CTO of Latakoo, an Internet company providing new kinds of services around video content, and also acts as Geek in Residence at the Edinburgh Festivals Innovation Lab, helping all 12 Edinburgh Festivals innovate with web technology By the time... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hyatt, TX Ballroom 2-4 208 Barton Springs Rd

11:00am

To Reply or Not to Reply? Facebook Conversations
Lots of businesses are on Facebook, but not all businesses should be, and some aren't engaging with their customers. At all. Is that wise? What are the reasons to reply on Facebook? We'll be talking about brands that are actively engaging in conversation on Facebook. We'll talk about the ones that are getting it right, and we'll talk about the ones that are getting it wrong. And we'll talk about why. And what's the best way to manage that relationship? We'll be focusing, for a portion of the conversation, on Facebook for small business. Which can be very different than using Facebook as a large corporation.
http://schedule.sxsw.com/events/event_IAP6166

Speaker
avatar for Jeannette Arrowood

Jeannette Arrowood

Dir of Possibilities | Pleased Productions | Pleased Productions is a full-service style firm, and I’m the Director of Possibilities. We are here to make you look good online and offline, whether you are getting dressed, want to relaunch your website, remake yourself online, or... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hyatt, Big Bend 208 Barton Springs Rd

11:00am

Using Twitter to Improve College Student Engagement
While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.
http://schedule.sxsw.com/events/event_IAP5359

Speaker
avatar for Rey Junco

Rey Junco

Professor, Academic Dev &Counseling | Lock Haven University | Rey Junco is a social media scholar who investigates the impact of social technologies on college students. Rey’s primary research interest is using quantitative methods to analyze the effects of social media on student... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hyatt, Hill Country AB 208 Barton Springs Rd

11:00am

We Are Browncoats: Leveraging Fan Communities for Charity
“One Film, Five Charities and No Sleep” is another great title for this panel discussing Browncoats: Redemption, the independent film based in the world of Firefly/Serenity created by Joss Whedon (Buffy, Angel, Dollhouse, Dr. Horrible). The mission of the project is two-fold: create a new film making model and raise over $500,000 for five charities supported by the cast and creator of the original TV and movie. There is a desire for many to make films and for others to do charitable works. The creative team of the film project Browncoats: Redemption have found a way to leverage a passionate and dedicated community to call for volunteers, build a community, promote a film, and raise tons of money for charity. Over the last two years 160+ volunteers, many with no film industry experience, have filled 200+ roles in different phases of the project. The thing that ties them all together is that they are fans of Firefly. They are Browncoats. The film’s creators will discuss the project along with how they leveraged online media distribution models and social media tools to build the community, recruit volunteers from all over the country to be a part of the production, and most important, grow the audience and momentum in preparation for the film’s release.
http://schedule.sxsw.com/events/event_IAP7181

Speaker
avatar for Michael Dougherty

Michael Dougherty

Co-Creator/Board Member/Producer | Browncoat Big Damn Fan Films Inc | Michael C. Dougherty is co-founder and a board member of Browncoat Big Damn Fan Films, Inc. (BDFF), a non-profit that supports meaningful causes through the development, creation, distribution and promotion of independent... Read More →
avatar for Steven Fisher

Steven Fisher

Sapient | Steve Fisher’s focus revolves around designing highly relevant customer experiences that accelerate business growth and fuel brand advocacy. Known for his passion for helping businesses grow, Steve’s background as an entrepreneur and filmmaker along with working for... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hyatt, TX Ballroom 1 208 Barton Springs Rd

11:00am

What Comic Books Can Teach Mobile Application Designers
Mobile application design is a conversation that allows the developer to speak to the user. While manuals are able to guide this conversation, nothing is more immediate and enduring than the user interface of the application itself. The small size of mobile device screens requires developers to create user interfaces that communicate to users in ways that are concise yet easy to understand. The comic book medium offers many design standards that mobile application developers can use to improve the effectiveness of their graphical user interface designs. Comic books have evolved through the years to maximize their ability to tell a story while confined to two dimensional static images. Comic book legend Will Eisner published “Comics and Sequential Art” in 1985 in order to document his mastery of using graphics to tell a story. This presentation will explore the design principles Eisner shared in his landmark book and specifically apply them to mobile application design. Scott McCloud’s book “Understanding Comics”, which built on top of the foundation laid by Eisner, will also be covered as well as McCloud’s later work “Reinventing Comics”. Film makers have used comic books as the blueprint for blockbuster movies like “Spider Man” and “Batman Returns”. The comic book medium can provide a blueprint for blockbuster mobile applications as well. When attendees leave this session, they will know how to throw some Eisner onto their mobile application designs!
http://schedule.sxsw.com/events/event_IAP6840

Speaker
avatar for Anjuan Simmons

Anjuan Simmons

CEO | Jannua Multiverse | Anjuan Simmons is a technologist with a successful track record of delivering technology solutions from the user interface to the database. He is currently a software project manager at a leading construction software manufacturer, and he worked as a technology... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon J 500 East 4th Street

11:00am

Who Are You And Why Should I Care?
Reputation. Authenticity. Transparency. Integrity. Amidst all the corporate scampering to ensure uniformity of “message” across all media platforms, one critical piece often is left out. The individuals. The old adage of their being no “I” in team, neglects to remember that there is, however, a “me”. In forgetting to connect each individual within an organization with its efforts, generally the whole venture will fail. This session tackles the question of why your personal story matters, and how to integrate your personal motivation into your everyday business life to achieve maximum success.
http://schedule.sxsw.com/events/event_IAP7242

Speaker
avatar for Cathy Brooks

Cathy Brooks

Evangelist & Rabblerouser | The Everything Project | Cathy Brooks has spent her life saturated in media – from print to broadcast and on-line. She currently heads Communications and Social Strategy for mobile search start-up, The Everything Project. Launched in May 2011, The Everything... Read More →
avatar for Ellen Mcgirt

Ellen Mcgirt

Sr Writer | Fast Company


Saturday March 12, 2011 11:00am - 12:00pm
Marriott Courtyard, Rio Grande A 300 East 4th Street

11:00am

Why Mexico Will Change Your LIfe
Most Americans are not aware of the impact that the future of Mexico will have on the future of the United States. We too often perceive it as only a beach destination, and a dangerous, scary one at that. Much the same can be said about the rest of Latin America. Understanding Mexico is the gateway to understanding the balance of the Western Hemisphere. Political and economic journalists are absorbed with China, India, Afghanistan, and Iraq. But over the next 50-100 years, the people and businesses of the United States will be as affected by what happens in Mexico and Latin America as they will be by events on the other side of the globe. Likely more affected. The immigration debates on cable news are symptomatic, failing to probe political, cultural, and demographic realities. Latin America’s 500+ million people may have a very exciting future. How that future unfolds is at least in part up to us “Norte” Americans. In order to achieve the most prosperous and peaceful possible shared future, we need a deeper understanding of the people, culture, and geography of Mexico and Latin America. In my fast-paced presentation, I will hit upon key Mexican and Latin data and trends which will likely shape the future of the United States, focusing on Mexico as a first step in understanding. I will allow 15 minutes for questions and answers.
http://schedule.sxsw.com/events/event_IAP8053

Speaker
avatar for Gary Hoover

Gary Hoover

Entrepreneur | N/A | Gary Hoover is an Austin-based serial entrepreneur. He began studying big business at the age of 12, studied under Nobel prize winning economists, worked on Wall Street, spent a career in retailing, and then started four companies on his own, most notably BOOKSTOP... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hilton Garden Inn, Rio 500 North IH 35

11:00am

Why Visualizing Government Data Makes Taxpayers Happy
The expectation of transparency is creating demand for government agencies to develop new ways to communicate complex data and trends to the public in easy-to-access and easy-to-understand formats. Some agencies are turning to Google Maps and KML data to visualize raw information online and on mobile devices. Delivering data in more easily understandable formats not only boosts trust and confidence between government agencies and their publics, but also streamlines workloads among Data, Web, Editorial, and Customer Service teams. The Texas Comptroller is the state’s chief revenue officer, tax collector, and treasurer. The agency uses public-facing maps to communicate data and economic trends across the state, editorial coverage, and to promote initiatives such as its Unclaimed Property initiative, which works to reunite taxpayers with about $2 billion in unclaimed money and property. This discussion will focus on how agencies and other organizations can use free or inexpensive tools to deliver data to the public in both traditional online formats and mobile platforms, and how workflows can be arranged so that data visualization can be managed and administered by non-technical staff. We will also discuss how maps can be used internally to enhance strategic efforts.
http://schedule.sxsw.com/events/event_IAP6800

Speaker
avatar for Jeremiah Akin

Jeremiah Akin

Mr | blackboxvoting.org | Jeremiah Akin is a voting rights advocate who co-authored Hacked: High Tech Election Theft in America and has been featured in multiple books about electronic voting issues. Jeremiah also severed as a team lead at the Texas State Comptroller’s office where... Read More →
avatar for Michael Castellon

Michael Castellon

E-Communications Coord, Editor | Texas Comptroller of Public Accounts | I serve as e-communications coordinator and publications editor for the Texas Comptroller of Public Accounts, where I help strategize the agency’s social media and editorial initiatives. We use a lot of new... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 9ABC 500 E Cesar Chavez St

11:00am

You CAN Get There from Here: SXSWIA Navigation
For the myriad new comers to SXSW and Austin this will present an overview of the downtown area, including how to find an address (East vs. West 6th street), transportation options including party shuttles, hotel shuttles, buses, cabs, and good old fashioned walking. You will learn where all the party lounges are, how to get to them, and also noted restaurants in the area.
http://schedule.sxsw.com/events/event_IAP5365

Speaker
avatar for Ewan Spence

Ewan Spence

SXSW Baby!
avatar for Eric Young

Eric Young

Admin/SXShuttle Crew Chief | SXSW Baby! | SXSW Volunteer since 2006; Theater Manager for SXSW Film 2007-2009; SXShuttle Crew Chief 2009-Present. Project Manager IRL. Craft Beer Geek. Recently started as an admin for SXSWBaby.com Eric is an avid beer enthusiast and general sci-fi geek... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Marriott Courtyard, Brazos 2-3 300 East 4th Street

11:00am

Your Mom Has an iPad: Designing for Boomers
It’s a cultural phenomenon that most of us didn’t see coming: baby boomers are taking over Facebook, while the millenials are abandoning it like crazy because it is so last year. After all, what 20-something wants his mom to see his status update about last night’s party? This example signifies a trend in technology overall: the assumed late adopters are now joining early adopters as technology becomes increasingly easy and fun to use.  Devices such as the Wii and the iPad have overwhelmingly been adopted by the older and less technologically savvy crowd.  The trend has significant design implications. As we’re designing for emergent devices, we need to be very aware that we’re definitely not designing for ourselves. User research will become even more critical, with particular attention paid to the more mature crowd as they have different needs from other generations. Security, privacy and ease of use are key attributes for this audience that we may have overlooked, thinking we were designing for younger users. During this session, John will discuss specific case studies of companies that saw the benefits of conducting the necessary user research to understand the needs, goals and motivations of the boomer crowd as well as specific design techniques that appeal to a more mature audience. In addition, he’ll also explore whether there is one, common design language that speaks to the needs of multiple generations.
http://schedule.sxsw.com/events/event_IAP6814

Speaker
JM

John McRee

EffectiveUI


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom B 500 E Cesar Chavez St

11:10am

Josh Clark
Josh Clark will be stopping by the SX Bookstore to meet registrants and sign copies of his latest book, Tapworthy: Designing Great iPhone Apps.
http://schedule.sxsw.com/events/event_OE00573

Saturday March 12, 2011 11:10am - 12:10pm
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St

11:15am

The Next Rocket Scientist: You
For over half a century, NASA has inspired people across the world to look to the heavens and wonder what secrets are hidden within the cosmos. Solving those mysteries has long been the domain of lab-coat wearing scientists in government agencies and universities. However, with the advent of the internet, social web, and open source data, it has become possible for anyone to make scientific discoveries about our universe. Find out how you can actively contribute to space exploration and how the collective power of the internet is enabling the future of scientific research.
http://schedule.sxsw.com/events/event_IAP7648

Speaker
avatar for Nicholas Skytland

Nicholas Skytland

Open Innovation Program | SecondMuse


Saturday March 12, 2011 11:15am - 12:15pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

11:20am

Brian Halligan
David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
http://schedule.sxsw.com/events/event_OE00575

Saturday March 12, 2011 11:20am - 12:20pm
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St

11:20am

David Meerman Scott
David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
http://schedule.sxsw.com/events/event_OE00574

Saturday March 12, 2011 11:20am - 12:20pm
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St

11:30am

Content Rules
How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone. More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.
http://schedule.sxsw.com/events/event_IAP8342

Speaker
avatar for CC Chapman

CC Chapman

Founder | The Cleon Foundation
avatar for Ann Handley

Ann Handley

Chief Content Officer | MarketingProfs | Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of Content Rules (Wiley, 2010). Also, she wears glasses.


Saturday March 12, 2011 11:30am - 12:30pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

11:30am

What The Government Can Learn From Amazon
Have you ever bought something on Amazon and wondered, "Why isn't buying a passport as easy as this?" With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged. If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors? Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering. Why does your driver’s license take two weeks? We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks. The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs. RFID’s in passports, pets and popcorn seem like the stuff of science fiction. GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school. With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.
http://schedule.sxsw.com/events/event_IAP7914

Speaker
avatar for Adria Richards

Adria Richards

Tech Consultant | ButYoureAGirl.com | Adria empowers people through technology and is known on Twitter for her helpful answers. She works with individuals and organizations to help them master technology with hands-on training. Combining 12+ years of technical expertise with passion... Read More →


Saturday March 12, 2011 11:30am - 12:30pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

11:45am

Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience
Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
http://schedule.sxsw.com/events/event_IAP7039

Speaker
avatar for Laura Godfrey

Laura Godfrey

Mgr | GobiernoUSA.gov/GSA | Laura Godfrey Manager, GobiernoUSA.gov Office of Citizen Services and Innovative Technologies U.S. General Services Administration Laura Godfrey joined GSA in June 2005 as a bilingual content manager for GobiernoUSA.gov, the Spanish counterpart of USA.gov... Read More →



Saturday March 12, 2011 11:45am - 12:45pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

11:50am

C.C. Chapman and Ann Handley
C.C. Chapman and Ann Handley, co-authors of the recently published book Content Rules, will be stopping by the SX Bookstore to meet interested fans and sign copies of the book.
http://schedule.sxsw.com/events/event_OE00550


Saturday March 12, 2011 11:50am - 12:50pm
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St

12:00pm

Open Government through Participation: Designing Successful Online Consultations
Public participation—the process of engaging citizens and stakeholders in collaborative problem solving and decision making—has been around for a few decades. Whether urban planning, participatory budgeting or environmental conflict resolution, the basic principles of designing and running effective consultations to gather citizen input or co-create policy solutions are, for the most part, well understood. The use of technology to support and enhance these participatory efforts, on the other hand, is still a fairly young and emerging discipline. While there have been many advancements in this area in recent years, the lessons learned still aren’t always readily available for practitioners. This fast-paced and interactive panel will explore what it takes to deliver successful online consultations. We’ll go over the basic processes involved, look at some of the typical challenges and how they can be addressed, and highlight innovative tools and projects from around the world. Technology, if applied properly, can greatly increase the opportunity for citizens to participate in the decisions that shape their future. With this session, we want to give anyone involved in delivering on this promise a solid head start.
http://schedule.sxsw.com/events/event_IAP7966

Speaker
avatar for Tim Bonnemann

Tim Bonnemann

Founder & CEO | Intellitics Inc | I'm the founder and CEO of Intellitics, a digital engagement startup based in San José, CA. We help clients in the public, private and non-profit sector as they embrace digital technology to engage their stakeholders, constituents and communities... Read More →


Saturday March 12, 2011 12:00pm - 1:00pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

12:00pm

Playstation Lounge
A venue for media, bloggers and select PlayStation fans to experience 2011 titles and technology.
http://schedule.sxsw.com/events/event_OE00670


Saturday March 12, 2011 12:00pm - 1:00pm
Playstation Lounge 333 E 2nd street.

12:00pm

SXSW ScreenBurn Arcade
The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
http://schedule.sxsw.com/events/event_OE00140


Saturday March 12, 2011 12:00pm - 1:00pm
Austin Convention Center, Exhibit Hall 2 500 E Cesar Chavez St

12:15pm

Political Campaigns: Tech You See & Tech You Don't
You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future
http://schedule.sxsw.com/events/event_IAP000411

Speaker
avatar for Mindy Finn

Mindy Finn

Partner | Engage


Saturday March 12, 2011 12:15pm - 1:15pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

12:30pm

Android Developer Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are android developers. Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000476

Speaker
avatar for Kevin Purdy

Kevin Purdy

Freelance Writer | Fast Company | Kevin Purdy is a freelance writer, a former contributing editor at Lifehacker, and the author of The Complete Android Guide and Google+: The Missing Manual. He organized the first TEDxBuffalo, hosts a weekly podcast, In Pod Form, and contributes to... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm
Hilton, Room 615AB 500 East 4th Street

12:30pm

Are Your Customers a Crowd or a Community?
The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
http://schedule.sxsw.com/events/event_IAP7257

Speaker
avatar for Thomas Knoll

Thomas Knoll

Community Architect | thomasknoll.info | I practice the crafts of community cultivation and customer development as the Community Architect at Zappos. While I have a technical background, I prefer to speak in gardening and architecture metaphors. I am inspired by storytelling, psychology... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm
Hyatt, TX Ballroom 1 208 Barton Springs Rd

12:30pm

Austin Technology Scene Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the Austin technology / new media scene. Central Texas executives who will be at the event include Isaac Barchas (Director, Austin Technology Incubator), Carrie Chitsey (CEO of 3seventy.com), Melissa Simpler (CEO of Affinegy), Gary Forni (CEO of Heatgenie), Justin Marston (CEO of Bluespace), Michael Breen (CEO of K Power), Steve Barcik (CEO of Firefly LED), David Smith (CEO of HBMG, Inc.), Barry Kahn (CEO of Qcue), Stuart Rench (CEO of ihiji), Nick Ducoff (CEO of InfoChimps), Russell Reeder (CEO of Libre Digital), Mark Kornegay (General Manager, Microsoft), David Altounian (CEO of Motion Computing), and Eric T. Hennenhoefer (CEO of Obsidian Software). Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000489

Speaker

Saturday March 12, 2011 12:30pm - 1:30pm
Palm Door, Palm Door 401 Sabine

12:30pm

AVAdventure: Digital, Handheld, User-defined Storytelling in Action
Originating from the "Audio Adventure" series of 1693 Productions in Williamsburg, VA, this unique, one-time storytelling experience uses mobile video devices to take attendees on an interactive journey wherein they define their own narrative. The day of the event, users are sent a link to a hosted video file, instructed to download, and at a predetermined time, press play. As the story begins, users are given instructions, choices, and are introduced to characters creating a experience that is part movie, part concert, and part interactive fiction. The resulting sensation - caught within personal headphones - is compellingly solo and communal simultaneously, and in its miss-it-and-it's-gone temporary existence, distinctly uniting for the participants.
http://schedule.sxsw.com/events/event_IAP7710

Speaker
KQ

Kelley Quinn

1693 Productions
avatar for Adam Stackhouse

Adam Stackhouse

Owner/Producer | 1693 Productions | Adam Stackhouse, a two-time Emmy Award-winning producer, is the owner/operator of 1693 Productions, a Williamsburg-based multimedia and live event production house. He is a co-founder and creator of the AVAdventure™ series, has assembled video... Read More →



Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

12:30pm

Barry Moltz
Barry Moltz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success.
http://schedule.sxsw.com/events/event_OE00748

Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom D Foyer 500 E Cesar Chavez St

12:30pm

Be Heard: How to Innovate At Big Companies
Don't quit your big company job just yet to go work for that sexy startup. At this panel, seasoned professionals give their tips on how to successfully drive innovative ideas inside big companies. Whether you want to add social media to your company's web presence, adopt hot new technology, or have the next big business idea, we'll tell you how to accomplish it, even in the face of management that still prints out their email.
http://schedule.sxsw.com/events/event_IAP5678

Speaker
avatar for William Hertling

William Hertling

Writer | WilliamHertling.com | William Hertling is the author of the award-winning Avogadro Corp: The Singularity Is Closer Than It Appears and A.I. Apocalypse, near-term science-fiction novels about realistic ways strong AI might emerge. His books have been called "frighteningly... Read More →
avatar for Gene Kim

Gene Kim

Pres | IT Revolution Press


Saturday March 12, 2011 12:30pm - 1:30pm
Marriott Courtyard, Brazos 2-3 300 East 4th Street

12:30pm

Benefits of Highly Responsive Community Engagement Strategy
A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.
http://schedule.sxsw.com/events/event_IAP8189

Speaker
avatar for Christopher Baccus

Christopher Baccus

Exec Dir of Digital & Social Media | AT&T | As the Executive Director of Digital and Social Media, Christopher Baccus determines and drives AT&T’s social media strategy in the Corporate Communications organization. As such, he is responsible for the identification, evaluation, and... Read More →
avatar for Shawn McPike

Shawn McPike

Manager of Social Media and Community Support Strategy | AT&T | As the Manager of the Social Media and Community Support Strategy team for AT&T, Shawn works in partnership with Corporate Communications, the Customer Care to set the social support strategy. He also leads the Community... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm
Hyatt, Hill Country CD 208 Barton Springs Rd

12:30pm

Bordering Incest: Turning Your Company into a Family
I was employee number 8. I've watched this company grow to a record of 30 people in a little over two years. Through this process, we evolved in our hiring, striving to keep the company culture and our internal identity intact. This presentation is focused on keeping the original values and ideals of the founders, and growing into the type of company and culture that they dreamed of having in their early years.
http://schedule.sxsw.com/events/event_IAP7423

Speaker
MA

Marybeth Alexander

girl who never sleeps | SurveyGizmo
JF

John Fischer

Owner Founder | StickerGiant.com Inc
BH

Brittany Heidtke

Mktg Mgr | SurveyGizmo
avatar for Casey Schorr

Casey Schorr

Founder/CEO | SwagLove | Casey is the Founder and CEO of SwagLove, a simple web app for sending free swag to your loyal customers. He designed SwagLove to meet the needs of fellow Internet startups and online companies looking for a better way to buy and distribute promotional swag... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm
Hilton, Salon D 500 East 4th Street

12:30pm

Brand Journalism: The Rise of Non-Fiction Advertising
Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well. In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.
http://schedule.sxsw.com/events/event_IAP6316

Speaker
BC

Brian Clark

CEO | Copyblogger Media LLC
avatar for David Eastman

David Eastman

CEO, North America & Worldwide Dir of Digital | JWT | David Eastman is CEO of JWT North America. He is responsible for the overall management and strategic direction of the North American network with a particular focus on the JWT head office, New York. David is also Worldwide Digital... Read More →
avatar for Bob Garfield

Bob Garfield

Bob Garfield LLC | Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media... Read More →
avatar for Kyle Monson

Kyle Monson

Content Strategy Director | JWT | Kyle arrived at JWT in September 2009 by way of the publishing industry, having worked most recently as a Senior Editor at PC Magazine. While at PC Mag, Kyle oversaw the editorial production of PCMag.com, founded successful blogs, hosted popular podcasts... Read More →
SS

Shiv Singh

SVP, Brand & Mktg Transformation | Visa


Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

12:30pm

Branded Entertainment Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in branded entertainment. Cash bar onsite.
http://schedule.sxsw.com/events/event_IAP000490

Speaker
avatar for Gregory Kallenberg

Gregory Kallenberg

Dir | Haynesville: A Nation's Relentless Hunt for Energy | Gregory Kallenberg is currently the Executive Director of the Louisiana Film Prize (www.LaFilmPrize.com), a short film contest giving away $50,000. He is also the director of "Haynesville", a documentary that was honored with... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm
Hilton, Room 616AB 500 East 4th Street

12:30pm

Cashing Out: Start-up Successes in Latin America
The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures. What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice. In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region. The advent of cheap technology that has enabled technical innovation on a scale never seen before. The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth. The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now. How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.
http://schedule.sxsw.com/events/event_IAP7637

Speaker
AB

Andes Barreto

Socialatom Group
WC

Wenceslao Casares

Bling Nation
avatar for Daniel Undurraga

Daniel Undurraga

Founder LatAm | Groupon | Founder Groupon Latin America


Saturday March 12, 2011 12:30pm - 1:30pm
Hilton Garden Inn, Sabine 500 North IH 35

12:30pm

Chicken or the Egg? What Search Activity Conveys
When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season. By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves? This session will discuss the predictive nature of search and whether search has the power to drive news. By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.
http://schedule.sxsw.com/events/event_IAP7230

Speaker
avatar for Brian Theodore

Brian Theodore

Director of Search Product | Yahoo! Inc | Product guy at Yahoo!, busy bottling up synthetic #TigerBlood. In my free time, work on social/real-time search products at Yahoo! Was the only guy in EE/CS school with a Mac (IICI with cache card)... spent time in Korean caves using refrigerator-sized... Read More →



Saturday March 12, 2011 12:30pm - 1:30pm
Hilton, Salon H 500 East 4th Street

12:30pm

Collaboration Nation: How Side-Projects Can Keep You Relevant
Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that arenʼt always possible during billable hours or client projects. Weʼll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives. Business and life-long friendships have been built upon rallying around tasks and ideas that donʼt always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects. A few things weʼll cover: • Planning and successfully launching a side project • Benefits of a side project? • How to manage collaborative relationships in terms of equity, roles and responsibilities • How can side projects make your employees more valuable • How to balance a side project with your career and family life
http://schedule.sxsw.com/events/event_IAP6793

Speaker
avatar for Phil Coffman

Phil Coffman

Creative Director | Element | Phil Coffman is the Creative Director at Element, a digital studio in Austin, TX, and the founder of Method & Craft. He is the husband to one amazing wife and father to two incredible kids.
avatar for Noah Stokes