SCHED* SXSW 2011

There is no doubt that the folks at 4 Times Square are big media, however, in the last year there has been a shift in thinking at Conde Nast, where folks have been creatively working with start ups both inside and out of the company. Hear how.
http://schedule.sxsw.com/events/event_IAP8238

The content containers we call websites are failing their users. By putting display ads and page views before the needs of users, publishers drive their audience to seek out alternative platforms or ad-hoc solutions ultimately deprive them of revenue. There is a clear trend toward making content available to consumers on their own terms. Ad Block Plus is the most downloaded browser plug-in in history. The latest version of Safari includes a feature that strips body text out of websites for "readable" display. Popular iPad apps follow a similar trend. Flipboard and Pulse both attempt to improve the experience of reading web content on a tablet, by separating content from website. Is the impressions-driven digital advertising model doomed. Is there a way for publishers to make money without sacrificing good user experience? What alternative models for digital advertising might replace the current paradigm? In this session Dan will address these questions and present his vision for the evolution of digital advertising.
http://schedule.sxsw.com/events/event_IAP8204

The blurring of the internet and the real world is happening more and more. Over 70% of today’s TV audience also goes online while watching their shows. Social media is an everyday part of our lives. What does the next form of broadcasting and storytelling look like? This Core Conversation will be a discussion about shows and advertising campaigns leveraging social media and the real-time web, with a focus on the platforms and technology fueling this. We'll include learnings from our recent project, DavidonDemand.com. This social media experiment sent David Perez to Cannes, France as his life was streamed live 24/7 to the internet with every move controlled by requests from Twitter. Please join us in the discussion about the future of social viewing.
http://schedule.sxsw.com/events/event_IAP8069

How did a nonprofit news operation scoop the New York Times and Washington Post in breaking news and on-the-ground photos and video of the BP oil spill catastrophe? And why did drive-by readers suddenly become community evangelists for this coverage, spreading the word about reporters' Twitter feeds, supporting investigations financially, and going vigilante on rude website commenters? We'll tell you step by step how Mother Jones magazine did it and how you can replicate our wild success. We'll also talk about how a print-media stalwart can transform itself into a nimble 24/7 news operation, and why social media is God's gift to journalism. Bring your ideas, this will be an interactive session: We'll highlight 5 other under-the-radar media experiments and why they worked, 10 practical tips media professionals need to learn from Silicon Valley, and work with interested audience members in a (gentle) experimental pitch slam.
http://schedule.sxsw.com/events/event_IAP8208