SCHED* SXSW 2011 has ended
avatar for Allison Mooney

Allison Mooney

Head of Trends & Insights, Mktg
Allison Mooney is Head of Trends & Insights, Marketing at Google. She works to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Allison has a diverse background in publishing, trend reporting, observative research and mobile marketing. She was named to Mobile Marketer's "Mobile Women to Watch 2010" list and has been quoted in a number of publications including New York Times, Fortune, Wall Street Journal, New York Magazine, and Advertising Age. Prior to joining Google, she was Vice President, Emerging Trends with MobileBehavior, an Omnicom mobile consultancy that became part of Tribal DDB. In 2010, she co-founded IRL Productions, an events company with a focus on social media and interactive experiences.

My Speaker Sessions

Friday, March 11