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avatar for Amita Paul

Amita Paul

Prod Dir
ObjectiveMarketer
Amita Paul is a bright entrepreneur of the social media generation. She founded and led ObjectiveMarketer, a fast growing startup that pioneered the concept of social media campaigns accountability, until recently, when it was acquired by Emailvision, the leading On Demand SAAS provider for Email Marketing. Before starting ObjectiveMarketer, she was responsible for the product strategies for email marketing and data analytics enterprise software. Her 15 years of experience includes management consulting, product management and direct marketing. Amita is an active speaker, and enjoys participating in discussions related to the topics of evolution of social media, Social Media for business, entrepreneurship and women in business. Amita works with several non-profits for the cause to help women realize the power within and work for their rights. She believes in “Once we affirm who we are, we become who we are”.