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avatar for Brian Jennings

Brian Jennings

Exec VP Mktg
As Executive Vice President / CMO, Brian is responsible for the League’s global marketing strategies, including the consumer products licensing and design business that continues to generate more than one billion dollars annually. Jennings also leads the Integrated Marketing team that is responsible for ensuring the consistent and strategic delivery of marketing messages and further extending the reach and promotion of the NHL brand across all departments, channels and business partners. Brian’s strong leadership and commitment to the NHL brand has created solid League-wide relationships that provide deeper integration of the brand and product lines among all of the NHL’s business partners including TV rightsholders, licensees and sponsors, as well as the Clubs.

My Speaker Sessions

Sunday, March 13

12:30pm CDT