Mktg Dir
Patagonia
Born to be outside (because she loves the natural world and climbing and skiing), but condemned (by her love of the world of art and design) to work indoors, CHIRISTINA SPEED first discovered that she could love both worlds equally and happily – and that art could help protect the environment – at a screening of the film Koyaanisqatsi at RISD in 1982. Ten years later she crossed paths with Patagonia, whose influence shaped her consulting business and eventually led to what she says is the "the best and last job I ever want to have". Patagonia is on a mission to prove that doing the right thing for the environment is profitable and sustainable – because business has the power to do the most harm as well as the most good. Thirty years into its inspiring journey, Patagonia is recognized as a leader in environmental business practices and continues to build and use its influence to change how business is done on planet earth.