SCHED* SXSW 2011 has ended
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Corey Denis

Not Shocking
COREY DENIS has been pioneering digital music marketing for twelve years using everything from ListServs & forums to social networks and MMORPGs. She got her music industry start at What Are Records? where she leveraged online street teams, increasing sales and broadening fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, innocence mission, & many others. By 2003 Corey was Director of Online Marketing at What Are Records & published the label’s first online music sampler as a podcast. In addition, Corey built W.A.R.?’s digital strategy, helping the label became one of the first independent record labels to sign a direct deal with iTunes. She moved to San Francisco in 2005 to work at IODA where she helped create and market Promonet, the promotional distribution source for licensed mp3s out of the IODA catalog designed for music bloggers and online promoters. She went on to lead the marketing efforts as VP of Marketing at boutique digital distributor reapandsow, creating a digital segue for Dr. Steel, Charlie Hunter, Rotary Downs among other performing artists. Corey currently runs her own consulting firm, Not Shocking, where clients include Opus Music Ventures, Luce, Charlie Hunter, Inu and literary project P William Grimm. She is the founder of Musician & Promoter Workshops in San Francisco and enjoys advising New Music Seminar. Corey can play (but totally sucks at) violin, guitar, autoharp & dulcitone, has one patent, two cats and 6 ipods.

My Speaker Sessions

Wednesday, March 16

5:00pm CDT