SCHED* SXSW 2011 has ended
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David Witt

Sr Mgr, Social Engagement
General Mills
David Witt Senior Manager, Social Engagement, General Mills David joined General Mills in 2005 and currently leads social media and WOM efforts at the company. Prior to his current role, he led brand public relations for various General Mills brands, including Yoplait, Progresso, Hamburger Helper and Old El Paso. He also led the creation of the company’s three consumer engagement networks – MyBlogSpark, Pssst… and MyGetTogether. David is President-Elect of the Word of Mouth Marketing Association and the lead General Mills representative on socialmedia.org (formerly the Social Media Business Council). Before joining General Mills, David worked for eight years as a concert and festival producer and promoter in California, focusing mainly on classical and jazz musical events. He also worked in sports and event marketing for Blue Cross Blue Shield and worked in brand public relations for clients including Reynolds Consumer Products, Home Depot, Virginia Beach Tourism and Amelia Island, at a public relations agency in Virginia. He received his MBA from Azusa Pacific University in California.

My Speaker Sessions

Friday, March 11

2:00pm CST