Pres Content
(RED)
In 1990, DON MACKINNON founded Hear Music, an innovative music retailer focused on supporting emerging artists and driving music discovery. In 1999, MacKinnon sold Hear Music to Starbucks and, as Vice President, Music & Entertainment for Starbucks, developed the company's strategic music platform, featuring CD compilations, joint-venture recordings, the Hear Music Coffeehouse concept, in-store CD burning and a digital property on the Starbucks Wi-Fi network. In fall 2006, Don joined (RED) as President of (RED) Content, working on business development, marketing and overseeing (RED)’s entertainment initiatives.