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Eric Schwartzman

On the Record...Online
Eric Schwartzman, is a consultant, speaker, entrepreneur and coauthor of "Social Marketing to the Business Customer," the first book about B2B social media. He thinks manufacturing authenticity is distasteful at best, and unethical at worst. Clients he has served include the US Dept. of State, the United States Marine Corps, Environmental Defense Fund, Johnson & Johnson, Edison International, The Pussycat Dolls and Toyota. He sold iPressroom.com, a company he founded with a CMS for online pressroom management, in 2009.