SCHED* SXSW 2011 has ended
avatar for Frederick Croshal

Frederick Croshal

Croshal Entertainment Group
Founder and CEO of CEG, Fred Croshal possesses more than 30 years of experience in the music industry. As a cutting edge executive, Croshal worked his way up through the ranks and helmed some of the most prominent music companies in the industry. Croshal founded CEG in 2003, a company that provides management for multi-platinum band Collective Soul, marketing, and consulting services, as well as his unique model for the “virtual label” (a first in the business) to successfully and profitably release independent music from a list of high-profile clients. After launching his career in retail, Croshal’s first executive position was at CBS Records in San Francisco. Holding the title of Account Service Representative, Croshal’s knowledge of merchandising, inventory and maintenance of retail accounts enabled his promotion to Sales Representative, where he was responsible for annual sales of approximately $20 Million. After receiving multiple sales awards including Sales Representative of the Year in 1987, Croshal was promoted to southwest Sales Manager of Sony Music Distribution. Based in Dallas, Texas, Croshal managed a staff of 75 that generated over $150 Million in annual revenue. He was soon called to Los Angeles to oversee the Southern California staff for Sony Music Labels. Working with a roster of legendary artists such as Michael Jackson, Pearl Jam, Bruce Springsteen, Barbara Streisand and Stevie Ray Vaughan (amongst others), Croshal initiated some of the most stellar sales campaigns to date and helped generate hundreds of millions of dollars for the company. Croshal’s accomplishments quickly elevated him to Vice President of Sales for Sony Music prior to joining Maverick Recording Company in 1996. As Senior Vice President of Sales & Marketing of Madonna’s record label, Maverick Recording Company, Croshal helped develop the careers and the marketing campaigns for groundbreaking artists such as Alanis Morissette, The Deftones and Michelle Branch as well as successful soundtrack projects such as Austin Powers, The Matrix and The Wedding Singer (amongst others). His expertise and leadership was soon recognized and Croshal became General Manager of the highly successful boutique label in 2000. As a creative leader of Maverick, he nurtured the careers of many of today’s top artists and developed long-term relationships with major partners in every sector of the music and entertainment industry. As a “hands on” businessman, he was responsible for budgeting and forecasting the financial outlook of Maverick, producing revenues of more than $100 million per year. Today, Fred Croshal is President and owner of CEG in Agoura Hills, CA. His company provides marketing consulting services as well as his unique “virtual label” model to clients. In 2007, CEG helped break a Billboard record with Elliott Yamin for the highest independent debut of an album in chart history (#3 on the Top 200). Croshal’s consulting clients have included Alanis Morissette, Jason Mraz, Gnarls Barkley, Jackson Browne, Sinead O’Connor, Smokey Robinson, Elliot Yamin, Filter, Blind Melon and many more.

My Speaker Sessions

Tuesday, March 15

9:30am CDT