SCHED* SXSW 2011 has ended

Gregg Latterman

A-Squared Management
GREGG LATTERMAN is the Founder and CEO of Aware Records and A-Squared Management. In 1993, Aware released the first of many Aware Compilations to help expose unsigned, regional bands to a national audience. The compilations featured Hootie & the Blowfish, Matchbox 20, Jack Johnson, John Mayer and many more bands that have gone on to be household names. After releasing the first compilation, Latterman left his job as a CPA in Boston and immediately started a buzz in the music industry. He continued to build the company while receiving his MBA from Kellogg (Northwestern) Business School in 1996. After being pursued by most of the major labels, Aware Records signed an artist development and distribution deal with Columbia Records in 1996 which continued as a joint venture until 2010. The first three bands signed to Aware Records were Train, Five for Fighting and John Mayer, who have combined to sell over 20 million records worldwide. In the summer of 2010 Aware did a new joint venture with Universal/Republic and is the home to Mat Kearney and Guster. In addition to the label, Latterman formed A-Squared Management, an artist management company, in 1998. A-Squared currently manages musicians such as Five For Fighting, Mat Kearney, Brandi Carlile, Jack's Mannequin, Michelle Branch, Motion City Soundtrack, Cary Brothers, Angel Taylor, This Providence, Vedera, Anya Marina, Leslie, A Rocket To The Moon and producer Jason Lehning. In the past A-Squared has also represented The Fray, Liz Phair, Mae and Glen Philips.

My Speaker Sessions

Thursday, March 17

12:30pm CDT

Friday, March 18

11:00am CDT