Principal
Gardner-Madras|Strategic Creative
heather gardner-madras runs gardner-madras | strategic creative, providing online strategy, technology expertise, and persuasive design services to progressive nonprofits of all sizes. Insatiably curious, and with over a decade of experience, heather is a deep web generalist. She manages projects as diverse as guiding online strategy plans and developing the perfect information architecture, to creating unique visual design and tweaking that last little bit in the CSS or an HTML email. Platform agnostic, she is equally at home in all kinds of proprietary systems and Open Source tools. A skilled team-builder, heather's clients benefit from her ability to find the right person for the job from her network of proven creative and technical partners. Prior to starting her own company, heather worked at Carol/Trevelyan Strategy Group (CTSG, purchased by Kintera, Inc, now Blackbaud) in a variety of design and management roles, including Design & Production Director, Managing Partner, and Director of Operations for Eugene. She also co-founded the Kintera Innovation Grants program. Before turning to internet communications, heather earned a BFA at the Savannah College of Art and Design (SCAD), managed a gallery and taught high school. heather actively engages in the web community, speaking and writing about nonprofit online strategy and communications tools. She regularly contributes to the Idealware.org blog and reports, including "The Role of Email in Your Communications Mix " and co-authored the current "2010 Comparing Open Source Content Management Systems: WordPress, Joomla, Drupal and Plone". heather is an enthusiastic supporter of the Web of Change and Nonprofit Technology Network conferences.