Founder
Brand Fiction Factory
Helen spent 20+ years as a writer/creative director at top ad agencies like FCB, TBWAChiatDay and Ogilvy. She’s been playing in the social media sandbox since 2007 when she created AdBroad, an award-winning blog with over 11,000 followers from the advertising and digital marketing communities. In 2008, she brought several characters from AMC's drama "Mad Men" onto twitter. Her work as @BettyDraper has attracted 35,000 followers, a Shorty (Twitter) award and press coverage in Time and the Wall Street Journal.