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avatar for Jennifer Caserta

Jennifer Caserta

EVP/GM
IFC
Jennifer Caserta serves as executive vice president and general manager of IFC. Caserta was named to this post in June 2008 and in this role she oversees the day-to-day operations of the network and directs all efforts as it relates to program development, production, scheduling, marketing and digital media. Caserta serves as executive producer for a number of IFC original productions. Her credits include: Bollywood Hero, Dinner With the Band, Food Party, The Increasingly Poor Decisions of Todd Margaret, Monty Python: Almost the Truth (The Lawyer’s Cut) and The Whitest Kids U’ Know, as well as the upcoming Onion News Network and Portlandia. She also spearheaded the creation of Automat, IFC’s late night original programming block designed for a younger male audience. In 2010, Caserta oversaw the launch of a new look and brand direction for IFC, embodied by the tagline "Always On. Slightly Off." to reflect the evolution of IFC’s original programming strategy. Prior this role, Caserta served as executive vice president of marketing, communications, scheduling and alternative programming for IFC. In this role, she directed some of IFC’s most innovative, multiplatform marketing and programming initiatives, including the 2008 campaigns to support IFC’s original series, including The Whitest Kids U' Know and the semi-scripted comedy Z Rock. Caserta also re-launched IFC.com in 2008 as a content rich channel with the mantra “voices of independent culture.” In addition, she spearheaded the creation and launch of IFC's first On Demand offering, IFC Free. Previously, Caserta served as executive vice president and general manager of the music network fuse. Under her guidance, the network increased its ratings and web traffic and launched a live studio series called The Sauce, as well as the first season of The Whitest Kids U' Know. Before joining fuse, Caserta served as senior vice president of marketing for IFC and oversaw all trade and consumer marketing initiatives for the network, including advertising campaigns, promotions and special events. In this role, she directed some of IFC’s largest-ever marketing campaigns, including an integrated marketing campaign called Target Stores Cinema Red Mondays, which brought IFC Indies to 1400 Target stores nationwide. In addition, Caserta played an integral role in the network's 2005 re-branding and the development of IFC Media Lab Studios, the network’s web/TV integrated program that provides filmmakers a destination for posting their independent films online. Caserta first joined IFC as vice president of marketing in 2004. Earlier in her career, Caserta served as vice president of ad sales marketing for Court TV, successfully redefining the Court TV trade brand. Prior to Court TV, she held marketing positions at Oxygen Media, Food Network, Westwood One and the Radio Advertising Bureau. IFC has earned numerous top honors under Caserta’s leadership, including being named a Brand Builder by BrandWeek, multiple BDA Awards, a CableFAX Program Award, multiple CableFAXIES Awards, an International Emmy® Award, multiple Mark Awards, a Myers Media Innovation & Creativity Award, several NAMIC EMMA Awards, multiple PROMAX Awards, two Primetime Emmy® Award nomination, a Reggie Award, a Telly Award, a Webby People’s Choice Award and a Writers Guild Award. Caserta earned her Bachelor of Arts degree from Hunter College. She is an active member of the Cable & Telecommunications Association for Marketing (CTAM), Women in Cable Telecommunications (WICT) and PROMAX. Caserta is an alumna of CTAM’s executive management program, CTAM U, at Harvard Business School. She was named one of the Most Powerful Women in Cable by CableFAX for three consecutive years, as well as a 2009 “Woman to Watch” and a 2010 Wonder Woman honoree by Multichannel News.