User Interface Designer
OneMind
What makes a kid play with the same toy over and over again? With curiosity, compassion, and mindfulness, Joanna Wiebe shapes the direction of novel and complex software products. With seasoned abilities in structured cognition, she has a mature understanding of how humans create, access and use evolving information. Joanna's first career was as a journalist, working for the Wichita Eagle & Beacon and The Sun, in Wichita, Kansas. After exploring the challenges of being a freelance travel writer she entered the world of marketing, which eventually morphed into a successful run as a graphic designer. Her company, OneMind Incorporated, provided marketing, information architecture and visual and web design services to high-tech companies such as IDX Systems Corporation (now part of GE Healthcare), The Financial Accounting Foundation, Financial Accounting Standards Board (FASB), Governmental Accounting Standards Board (GASB), 3M Health Care, Allscripts, Apple Computer, Internet World, PatientKeeper, Gartner Group. She was one of the first web site designers. She helped lead IDX Systems Corporation into the Internet age as design lead for the user interface for web-based systems for IDX's clinical and administrative applications. This software is running the clinical applications of such prestigious clients as the Mayo Clinic and the Stanford University Medical Centre, as well as key sectors of the National Health Service in the United Kingdom. In 2005, she became an Information Architect for Orbitz Worldwide, where she worked until early 2011. Now, she is a user interface designer in the Pacific Northwest, bringing design love to the world of e-commerce. Joanna has a degree in journalism from the William Allen White School of Journalism and Mass Communications at the University of Kansas, and a Master's degree in e-learning from Athabasca University in Alberta, Canada, focusing on agents and their interactions in social learning networks, human factors, and international issues in e-learning.