Chief Marketing Officer
Bazaarvoice
As CMO of Bazaarvoice, Lisa Pearson understands the value of word of mouth. The company hosts consumer conversations across thousands sites every day – real people’s opinions that boost sales and improve products. Conversations like these are at the center of how Millennials shop for products and discover brands. Insights from this avalanche of social data let Lisa see the trends tomorrow’s shoppers live by – and let her share these trends with you.