SCHED* SXSW 2011 has ended
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Lynne d Johnson

Sr Social Media Strategist
Lynne d Johnson is a Senior Social Media Strategist at R/GA, the Digital Agency of the Decade. She was most recently SVP, Social Media for the Advertising Research Foundatio, where she was responsible for content, brand, and social media development and strategy, as well as developing best practices for social media as it relates to consumer insights, market research, and metrics. As a consultant, Lynne has worked with Web and media properties on content, brand, and social media development and strategy. A widely published author and blogger, Lynne wrote the foreward for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, by Shel Holtz and John C. Havens (Wiley, 2008), was the technical editor for Google Voice For Dummies, by Bud E. Smith and Chris Dannen (For Dummies, 2009), and was a contributing technical editor for The Social Media Bible: Tactics, Tools & Strategies for Business, Second Edition, by Lon Safko and David K. Brake (Wiley, 2009). Since 2001 Lynne has published Lynne d Johnson || Diary (Music, Media, My Life), the winner of the 2006 Black Weblog Awards Black Blogger Achievement Award. She also currently blogs about social media for Jack Myers MediaBizBloggers. Prior to the ARF, Lynne was Senior Editor & Community Director for Fastcompany.com where she oversaw both content and community functionality, wrote the Digital Media Diva blog, and also built the foundation for the magazine’s expert bloggers’ network. Before Fast Company, Lynne served as General Manager, New Media for VIBE and SPIN magazines, where she and her team launched the first-ever magazine content offerings for mobile devices.

My Speaker Sessions

Saturday, March 12

5:00pm CST