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Matt Britton

Mr Youth
Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials; a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing. Since founding the agency in 2002 with $0 funding, Mr Youth has worked with some of the world’s leading brands—including Microsoft, P&G, Nike and HP —to help them connect with this rapidly evolving and highly elusive consumer. Matt, 36, has grown Mr Youth from a one-man startup to a company with more than 120 employees. In 2009, Mr. Youth was named the "Social Media Agency Of The Year" by Mashable. In 2010, Mr Youth was named one of advertising's 10 most innovative companies in the world by Fast Company. Matt first received industry notoriety through being continually tapped as a youth marketing expert on the Daily Show with Jon Stewart. In 2010 the NY Post called Matt a "modern day Don Draper". His expertise is sought out by top media publications on a regular basis including the NY Times, Forbes, and FOX Business. Matt is a graduate of Boston University's College of Communication and lives with his wife and two children in Manhattan.

My Speaker Sessions

Saturday, March 12

12:30pm CST