Analyst
Forrester Research
Melissa is an analyst serving Interactive Marketing professionals. She covers social media community, technology, and organization as well as mobile marketing. Before joining Forrester, Melissa was the director of community strategy at Time Inc. Lifestyle Digital group, where she was responsible for community and social media initiatives across the network's 10 titles, which include Cooking Light, Real Simple, and Southern Living. Prior to joining Time Inc. in 2007, Melissa was part of Crayon, a conversational marketing consultancy, where she managed social media projects for brands like Coca-Cola and American Airlines. Previously, Melissa held senior product and community roles at Meetup, the world's largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults. Melissa earned a B.A. in drama and philosophy from Loyola University New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.