SCHED* SXSW 2011 has ended
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Mike Pascucci

Social Strategist
Mike Pascucci has been managing, developing and enhancing online communities since 1998. Mike managed eBay’s online community for 5 years, including developing and enhancing the features and functionality that eBay’s members had at their disposal (Blogs, Forums, Profiles, Q&A forums, eBay “My World”). Mike also led the charge in incorporating consumer feedback into all aspects of the Product Development Life-cycle by managing the “Voice of the Community” program. During his final hear at eBay, Mike also held the position as International Global Community Manager where he spent his time consulting with all international teams and worked with them to figure out how they could leverage their community in order to increase their bottom line. After eBay, Mike worked at Shared Insights and Prospero which eventually became part of Mzinga (a White labeled SaaS community platform) and worked with large corporations such as ESPN, ABC News, FOX, and American Express and Liberty Mutual to help them develop strategies to effectively manage their online communities in order to increase their loyal fan-base. During his last year at Mzinga, Mike managed and led a Community Moderation Business unit, increasing sales (2x) and retention rates to 75%. Mike has been involved in all aspects of Social Media and Online Community building over the last 12 years, and through his experience has been able to effectively assist clients in developing and implementing successful initiatives to build for success.

My Speaker Sessions

Saturday, March 12

5:00pm CST