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avatar for Mitch Rothschild

Mitch Rothschild

CEO
Vitals
Mr. Rothschild started MDx Medical (parent company of Vitals) in 2007 with Dr. Todd Rosengart, to help match patients with the medical care they need. Along the way, Vitals has built an extensive database of information and metrics on the nation’s 1.8 million healthcare providers, including millions of patient ratings. Vitals is now the 2nd fast-growing health site on the web and attracts more than 5 million patients each month. Vitals is the most recent venture for Mr. Rothschild, who has been starting and building businesses (mostly on the web) for the past 20 years. These include Raspberry Red Marketing (web traffic consulting), Net Works, Tuff Rhino (safety products on the web), Awards.com, RUSS CandyBears and Time Warner Viewer’s Edge. Mr. Rothschild has also been involved in the rapid growth of Popcorn Indiana, Blue Moon Mexican Cafe and IT’SUGAR. Prior to his own ventures, Mr. Rothschild was Vice President of Genesis Direct, an integrated direct marketing firm. During his three-year tenure, he expanded revenues from $35 million to $160 million. Mr. Rothschild also served as Vice President of Marketing & Product Development at Guidance Associates/Prentice Hall Media, a leading educational publisher, as well as Circulation Director in the publishing division of Time, Inc. Mr. Rothschild has an MBA, with honors, from Columbia University and a BA from Queens College (Summa Cum Laude, Phi Beta Kappa).