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Nick Goggans

Information Experience Designer
Nick’s diverse background spans multiple analytics and communications disciplines during 10 years in media. Nick is Umbel’s secret weapon as he designs custom analytics structures to manage consumer data and business intelligence in addition to user experiences for all Umbel interactions. Most recently Nick was President and Co-Founder at Lytiks, Inc., a marketing analytics company in Boston, MA. Nick also created the web-TV show, 20onFive.com interviewing Boston area innovators. Prior to 5 years with Lytiks, Nick gained marketing experience with his own AdWords consultancy which he began in law school. Nick began his career in film with Academy Award-nominated screenwriter John Sayles, and later a stint in broadcast journalism with Emmy Award Winning journalist Charlie Rose. Nick holds a B.A. in English from Williams College.