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SCHED* SXSW 2011 has ended
avatar for Paula Berg

Paula Berg

Digital Media Leader
Linhart PR
Paula Berg is the Digital Media Leader at Linhart PR, a national public relations and corporate communications counseling firm based in Denver, CO, where she specializes in social media strategy, integration, infrastructure, and crisis management. Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, responsible for the development of the airlines’ now acclaimed online communication and social media strategy. She also led the airline’s six-person emerging media team, with the goal of integrating social media into every internal and external communication efforts to support company objectives and meet customer expectations. Under her leadership, the airlines’ blog, “Nuts About Southwest,” was named Best Blog by PR News in 2007, 2008, and 2009, and has been cited in countless publications ranging from Wired magazine to the Wall Street Journal for providing a community for loyal Customers, serving as a virtual focus group, and influencing several business decisions. Prior to her work in social media, Paula was a company spokesperson with emphasis on media relations and reputation management. Paula also supervised on-location production of Airline!, Southwest’s reality series for the A&E Television Network.

My Speaker Sessions

Monday, March 14
 

11:00am