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Paul Krasinski

SVP, Digital Media
Arbitron Inc
Paul Krasinski is the Senior Vice President, Digital Media and Analytics at Arbitron Inc., a media and marketing research firm serving the media - radio, broadcast and cable television, online radio and out-of-home - as well as advertisers and advertising agencies. He is responsible for leading Arbitron’s service development efforts in the continuously evolving digital space. He works closely with the company’s product, sales and IT departments. Paul joined Arbitron in January of 2011. Prior to joining Arbitron, Paul served as Chief Operating Officer at Ando Media where he was involved in all facets of the business including daily operations, corporate development, and strategic relationship management. Paul has been a member of the digital media evolution since the beginning of his career. He has been partnering with organizations to aid them in the evaluation and execution of strategic growth and development opportunities. Mr. Krasinski has worked with venture capital funds, startups, advertising agencies and financial services organizations. Prior to joining Ando Media, Paul was VP/General Manager of Westwood One and Director of the Digital Media & Interactive Division at Greater Media. Early in his professional career, Paul was instrumental in the launch of an angel-backed Silicon Alley incubator. He evaluated, sourced and funded businesses in a variety of segments and was responsible for working directly with the entrepreneurs to provide operational advisory and hands-on direction. Krasinski was then recruited to lead change at G2X, a CRM software provider to the insurance industry. Using this operational experience as a springboard, Krasinski launched Lion Strategy, a boutique strategic consulting group advising venture capital funds. Paul holds an A.B Honors in Organizational Behavior and Management from Brown University and an MBA from Columbia Business School. He is on the Development Council at the Center for Sport in Society. He lives in Boston, MA with his wife, Ashley and their son Hudson.