SCHED* SXSW 2011 has ended

Rana Sobhany

Destroy The SIlence
RANA SOBHANY is the amalgamation of creation, analysis and technology. She has bridged the divide between mobile, technology and music to create and define the space of iPad music production and performance as The iPad DJ. She views the iPad to be the medium rather than the message and strives to meld together her experiences at the intersection of these three industries to create the next generation of music production via mobile platforms. Rana is the author of the highly anticipated title Mobilize (Vanguard Press, January 2011) and founded Medialets, one of the largest analytics and rich media advertising companies in the iPhone space, with customers such as Viacom, CNN, The New York Times, and Omnicom (Pepsi, McDonalds, Levi's).

My Speaker Sessions

Monday, March 14

9:30am CDT

Thursday, March 17

2:00pm CDT