Sr Designer, Design Research
IDEO
Rebecca Sinclair believes that the best way to predict the future is to design it, and that the best approach to design is with a focus on desirability. This has led her to tackle increasingly diverse challenges, starting in digital consumer experiences but ranging across industries to include housing construction materials, women’s health products and services, and retail environment design. Currently, Rebecca is a Senior Design Researcher at IDEO, where she works with industry leaders such as Chase, Samsung, Visa, Nokia, Acer, and Western Digital. Prior to IDEO, Rebecca worked as a design researcher at Microsoft for prominent consumer products, such as Microsoft Tablet, Windows and XBox Games Studios. Her love of start-ups led her to Silicon Valley, where she conducted research for social media and online gaming products and advised these venture capital-funded startups on how to better understand their user needs at any stage startup or product. Rebecca holds a BA in Sociology with an emphasis on women’s studies from Seattle University, and minors in Anthropology and Psychology. She joined IDEO Palo Alto in 2007 and has been hooked on the IDEO process ever since.