SCHED* SXSW 2011 has ended
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Robert Pratten

Transmedia Storyteller
Robert Pratten is CEO and Founder of TransmediaStoryteller.com a service for interactive storytelling and cross-platform audience engagement. He has more than 20 years experience as an international marketing consultant working with producers, writers, game developers and leading brands such as Ericsson, advising them on business development, market positioning, transmedia storytelling, social media strategy and distribution. Robert has also written, produced and directed two award-winning, critically acclaimed feature films - London Voodoo (2004) and Mindflesh (2008) - and produced the successful transmedia crime mystery Lowlifes.tv. He is a mentor for StoryLabs an organization of leading international multi-platform and transmedia creators dedicated to the education and mentoring of storytellers. Robert has established himself as a thought-leader in the field of transmedia storytelling through major contributions to the evolving field in the areas of new business models, development processes and documentation. He has written for Indie Slate magazine and Culture Hacker. He is the co-creator of the Transmedia Talk podcast and author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.

My Speaker Sessions

Monday, March 14

12:30pm CDT