SCHED* SXSW 2011 has ended
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Rob Stone

Founder & Co-Pres
ROB STONE, Founder and Co-President of Cornerstone has been known to be a renowned cultural navigator. Stone not only knows where top artists and brands need to be, but also where they shouldn’t be. Most importantly, he and the Cornerstone team consistently deliver big results. With Cornerstone, Stone created a new style of marketing. Utilizing skills honed in the music business, Stone devised a method of breaking brands in a similar fashion to how he had been breaking music acts. While experimental at the time, today nearly every brand has adopted his methods. That’s why when companies like Microsoft, Nike, Boost Mobile, and Diageo need a highly targeted, effective marketing campaign, they look no further than Rob Stone and Cornerstone Promotion. In June of 1996, Stone, then twenty-six, started Cornerstone with a dedicated staff of three employees. Today, Cornerstone has one hundred and five employees with offices in New York, Chicago and Los Angeles. Always on the move, Stone, along with Cornerstone Co-President Jon Cohen, ventured into publishing in 1998 launching The FADER, an ahead of the curve music and lifestyle magazine that The New York Times calls a “music and fashion bible.” The widely renowned publication has since become the unofficial guide to “what’s next in the music business,” and is credited with giving early exposure to top acts, including Kayne West, Outkast, The Strokes and The White Stripes. In addition, with its 39th issue, the FADER made publishing history when it became the first magazine to be available on iTunes. In 2006, the FADER also announced its first international edition with FADER Japan. In the Spring of 2003, Stone and Cohen launched FADER Films, an artist-friendly production division that has released critically acclaimed motion pictures, including “Hooked: The Legend of Demetrius ‘Hook’ Mitchell” and “On The Outs.” Prior to Cornerstone, Stone was one of the most sought after radio promotion executives in the industry. As the Vice President of promotion at Arista Records, Stone worked under the tutelage of industry legend Clive Davis, to much acclaim. “Rob Stone has been at the promotion forefront of the hip-hop revolution for the last decade,” says Davis. “He has helped guide our labels to the market share top, and he’s still very much part of our team.” At Arista Stone was the liaison to startup ventures Bad Boy Entertainment and LaFace Records and worked closely with Sean “Puffy” Combs. In addition, he single-handedly designed promotional campaigns that focused on the crossing over from niche to mainstream audiences for a veritable “who’s who” of contemporary artists, including Outkast, Usher, Notorious B.I.G. and Faith Evans. Stone holds a degree in marketing and finance from the University of Albany.

My Speaker Sessions

Wednesday, March 16

2:00pm CDT