SCHED* SXSW 2011 has ended
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Robyn Cobb

VP, Digital Influence
Ogilvy PR
Robyn Cobb, a communication visionary with more than 15 years experience, is a proven leader in personal and professional branding, marketing strategy and the visioneering of creative marketing strategies and word of mouth programs that deliver immediate results. Robyn is an avid proponent of social media, she believes that digital media and social networks are a critical element to developing irresistible brands, building online relationships and amplifying brands. Robyn has extensive experience in technology marketing, gaining expertise in such areas as optoelectronics, electronic assembly, advanced semiconductor technology, and communication technologies. She has served in high level marketing roles at Siemens Energy & Automation, Universal Instruments, Premiere Global Services and Cliqset. Currently, Robyn is the VP of Digital Influence at Ogilvy PR in Atlanta, Georgia. Throughout her career, she has delved deeply into the intricacies of branding, and has become very passionate about the importance of engagement, community and relationship building, particularly in terms of word of mouth and brand development. Robyn also serves on the board of Partners For Care, serving as the Chief Enthusiasm Officer on Project Authenticity, an effort working to mobilize the community to get involved in working to end violence against women, through education, micro-finance, and sustainable projects for women in developing countries.

My Speaker Sessions

Friday, March 11

5:00pm CST