Loading…
SCHED* SXSW 2011 has ended
RF

Ron Faris

Brand Mgr
C3
RON FARIS is director of brand development & partnerships at Virgin Mobile USA. He is responsible for managing all of Virgin Mobile USA’s events and sponsorships, mobile advertising, and cause-related marketing initiatives (including The RE*Generation, Virgin Mobile’s pro-social initiative committed to ending youth homelessness). His branded content initiatives span both broadcast and digital media, focusing primarily on social networking and short-form viral videos. He is also responsible for the Virgin Mobile Festival franchise, Virgin Mobile’s largest marketing initiative. The festival, now the largest on the East Coast, boasts the largest acts in the nation, including Kanye West, Bob Dylan, Foofighters, and Jack Johnson. Prior to joining Virgin Mobile, Ron was director of strategic partnerships at Atari, the video game company. There, he was instrumental in building content licensing deals focusing on mobile platforms, interactive TV, and in-game music development. Ron also served as brand director, building robust multi-platform marketing programs for games such as “The Matrix: Path of Neo”. Ron began his career working at Accenture for six years in their telecommunications and media & entertainment consulting practices. He then joined Scient Corporation (now SBI Razorfish) where he spent four years managing digital marketing initiatives, including the re-launch of several web portals in the financial services sector. Ron is a native New Yorker and an award-winning short filmmaker. His films and documentaries have exhibited at several film festivals and cable networks, including HBO. He lives in Manhattan with his wife Danielle, and his daughter, Austen Layla.

My Speaker Sessions

Thursday, March 17
 

2:00pm CDT