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William Charnock

Chief Strategy Officer
William Charnock, Chief Strategy Officer The role of Chief Strategy Officer at R/GA unites William’s unique combination of strategic thinking, business innovation and ability to deliver global creativity. With a background that bridges both traditional marketing strategy and technology innovation, William is building a unique capability that spans marketing, product, and business innovation. As R/GA builds its global network, strategic planning will play a central role in each of the new offices. William's vision for an agency network model that enhances, rather than stifles, creativity and innovation will ensure that each office will develop its own strategic expertise and thought leadership based on the unique opportunities that that geography affords them. William’s credentials as a strategic leader for major brands and organizations is unmatched. He was part of a small team that developed IBM’s fortune changing e-business campaign. He was responsible for defining the strategy that took Compaq to global brand leadership and then helped define the merger strategy for Compaq and HP when the brand was bought. He persuaded Domino’s pizza that they were in the delivery business rather than the pizza business and created one of the most awarded campaigns for the Domino’s brand. Before joining R/GA, William was the co-head of Strategy at JWT (formerly JWT) New York. In this role William built the strategy group to nearly 50 people and was responsible for developing some of the world’s best known advertising strategies for brands such as HSBC, Johnson and Johnson, Jet Blue, Cadbury and Domino’s. He was part of the team that won global new business pitches for WPP (JWT’s holding company) for Samsung, Nokia, Dell and HSBC. He also pioneered a Strategic Innovation group that partnered with venture capitalists to identify opportunities for entrepreneurs to work with global brands. His writing and research has been published in a wide variety of publications from Adweek and Advertising Age to Market Leader and The Wall Street Journal. His published work has twice been recognized in WPP’s Atticus Awards for original thinking. William relentlessly pursues innovation in both the communications industry and business at large. He re-structured the Jay Chiat Award for Strategic Excellence (which he has chaired for the past 6 years) to include new strategic disciplines such as experience strategy, social strategy, media strategy and most recently creative technology. He advises various organizations on communications and brand strategy including the United Nations, US Marine Corps War College (Future leaders of the 5 armed services), Acumen fund and Ifwerantheworld.com. He sits on the 4A’s Planning Committee and is helping them develop a new conference to celebrate strategic thinking in all its guises. He is also a regular attendee of the “invitation only” TED conference.

My Speaker Sessions

Sunday, March 13

11:00am CDT